Digital Turbine

SEPTEMBER 12, 2022

In this Q&A, we explored the topic with Katherine Gilbert, a Strategic Partner Manager at Meta Audience Network. Q (Digital Turbine): Audience Network officially switched to in-app bidding in 2021. What did Audience Network do to make the publishers’ transition as smooth as possible? Test on a stable app.

Audience 98

Audience A/B Testing Fill rate Impressions 98

Martech

JULY 24, 2023

FIFA is projecting a total audience of more than 2 billion people (an increase of at least 800,000 from the 2019 tournament) and is pricing ads and sponsorships accordingly. If FIFA does hit its income and audience goals, it will be despite many of its own actions. million from 2021. In the U.S., In the U.S., That’s up 3.3

Audience 97

Audience Marketing MarTech Impressions 97

Martech Series

SEPTEMBER 19, 2022

When Apple made big privacy changes in 2021 that required developers to seek permission to track users and consumers to allow tracking across apps and websites, Rishabh Jain (CEO) and Shreyas Kumar (CTO) knew the changes would impact how DTC brands approach growth, and ultimately increase the cost of advertising.

Audience 87

Audience Ad Tech Impressions MarTech 87

Single Grain

AUGUST 19, 2021

It helps your business grow globally and lets you target audiences from different countries in their native language. In this article, I will discuss the importance of international SEO and the specific steps you need to take to optimize your site for a global audience. 1) Reach Audiences Globally. domain suffix.

SEO 98

SEO Audience Conversion Pop-Up 98

Ad Rants

AUGUST 16, 2024

The Role of Lotteries in Boosting Customer Engagement While it may not initially give that impression, a lottery is a great tool to drive customer engagement. 2021), Coast (2015-present; in Canada), Prize Choice (2016), Prize Vault (2014), Win Win (2017), Golden Chances (2015), Wiiiin!!

Advertising 131

Advertising Impressions Food Audience 131

Ad Rants

SEPTEMBER 20, 2024

The Role of Lotteries in Boosting Customer Engagement While it may not initially give that impression, a lottery is a great tool to drive customer engagement. 2021), Coast (2015-present; in Canada), Prize Choice (2016), Prize Vault (2014), Win Win (2017), Golden Chances (2015), Wiiiin!!

Advertising 130

Advertising Impressions Food Audience 130

Martech Series

AUGUST 12, 2022

This boom in small and medium content creators flocking to CTV apps allows them to cut through the noise and reach their audience directly. This has been well received by viewers, allowing our analysts to recognize a 170% year-over-year uplift in the consumption of these programs between Q1 2021 and Q1 2022.

Advertising 96

Advertising Manufacturing Impressions Audience 96

Digiday

FEBRUARY 10, 2023

Rémy Martin is using its first national ad for the Super Bowl as a bid to attract younger audiences to its products. Beckers said that Rémy Martin built out a robust marketing strategy that allows the brand to reach, recruit and engage a broader audience through new consumption and celebratory moments like the Super Bowl.

Audience 68

Audience Impressions Advertising Marketing 68

Martech

OCTOBER 19, 2022

It does this while letting you target your ads to exactly the audience you’re looking for. The DSP is connected to a data management platform (DMP) which ensures the placement targets the right audience. Programmatic direct is buying a guaranteed number of ad impressions on specific websites or from selected publishers.

Advertising 119

Advertising Marketing Ad Exchange Retail 119

Lemonads

OCTOBER 18, 2020

Push advertising has become a staple in the affiliate world because it is used by thousands of affiliates to connect with audiences around the globe There’s no denying that push notifications are here to stay, but there are dozens or even hundreds of traffic sources you can work with. Here are our picks for the top ad networks of 2021.

Ad network 52

Ad network CPC Affiliates CPA 52

Single Grain

JULY 16, 2021

Related Content: * 7 Social Media Marketing Trends You Can’t Ignore in 2021 * Social Media Marketing for Business Owners: How to Get Started in 2021 * How to Boost Your Social Media Marketing Efforts with Content Marketing Tools. Assets : Store and manage your events data, creatives, audiences, and catalog. operating system.

CPM 133

CPM Conversion Audience CPC 133

Karola Karlson

JANUARY 16, 2021

You will pay more in highly competitive industries, e.g. fashion and travel as more brands are competing for your audience’s attention. If you’re interested in fresh data, here are the Facebook and Instagram advertising cost numbers from 2021, based on data by Revealbot. Instagram ads CPC in 2021. to $2 per click.

CPC 52

CPC ROI CPM Conversion 52

Karola Karlson

FEBRUARY 1, 2021

Looking at the Facebook ads cost data from April 2020 – April 2021, we can see that t he average Facebook ads CPC is between $0.5 – $3,5. Facebook ads CPC in 2021. I n March 2021, the average Facebook CPM was between $2 – $20. Facebook ads CPM in 2021. Your target audience. CPC, even in the US.).

CPC 52

CPC CPM Click Through Rate Audience 52

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. Demand-side platforms.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

Ad Monsters

MAY 27, 2024

Reaching the right audience at the right moment is critical to business success. This technology can ensure your ads will be seen by the right audience in the right context. In 2021, 45% of small business respondents in the USA said they paid for digital advertising. and decides on a budget.

Advertising 106

Advertising A/B Testing Conversion Rate Conversion 106

Martech

FEBRUARY 11, 2022

presented to an audience of digital marketers and vendors their own media and advertising arm, GPS Media. The Gap joins Lowe’s and Walgreens as a large retail chain selling ads into its impressive customer base. CB4), and GPS Media has been in soft launch since late 2021. At the IAB ALM conference in New York this week, Gap Inc.

Marketing 109

Marketing Shipping Retail Ad Tech 109

Martech Series

JUNE 24, 2022

As per some statistics, 70% of the marketers in 2021 believed that video marketing resulted in a positive ROI. B2B video marketing is a part of a typical B2B content marketing strategy that involves planning, creating, and sharing your content in video format with your B2B target audience. What is B2B video marketing?

Marketing 126

Marketing Manufacturing Audience Entertainment 126

Martech Series

JUNE 9, 2022

Amagi Global FAST Quarterly report reveals ad engagement has grown significantly year-over-year, with ad impressions up by 109%, ad opportunities up by 110% and 97.78% of FAST viewers watching an entire ad. The report revealed a 109% increase in ad impressions, an 84% rise in HOV, and 110% growth in ad opportunities on the Amagi platform.

Advertising 82

Advertising Impressions Ad Inventory Audience 82

Lemonads

DECEMBER 20, 2020

Why the ultimate guide to google ads for 2021? If you’re considering investing in ads to reach a target audience, with over 259 million visitors and 4.8 So, let’s delve deeper and learn through our ultimate guide to Google Ads for 2021 covering the following topics: Google Ads: First Steps Google Ads or Smart Campaigns?

Pop-Up 52

Pop-Up SEO Audience Video Ads 52

Martech Series

DECEMBER 16, 2022

Effectv today released a new research study illustrating that although the way consumers watch television is evolving, holiday programming still remains a fundamental way for advertisers to reach their audiences in the coming weeks. The analysis also reveals that light- and no-TV households were 51% more likely to stream holiday programming.

Media 86

Media Audience Impressions MarTech 86

Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Ad Monsters

NOVEMBER 2, 2022

Publishers and advertisers are concerned that going cookieless will make it harder to reach their audiences and hinder their revenue growth. “The 33Across’ Cookieless Report helps us understand how advertisers are beginning to shift their programmatic ad spend to reach audiences in browser-agnostic environments.

Cookies 97

Cookies CPM Food Ad Tech 97

Lemonads

SEPTEMBER 18, 2021

In this sense, the workflow and interface are the same, so publishers only need to focus on how to adjust their content based on the audience. Not only this, but the fact that the audience members are at a mall or a similar public space means that the DOOH ads have a higher chance of engaging them.

Media 52

Media Affiliates Real Estate Audience 52

Single Grain

MAY 18, 2021

A lead magnet is a valuable (and often free) resource you create and offer your target audience in exchange for their contact details. 1) Understand Your Audience. One of the first things you must do before creating your lead magnet is to conduct audience research. By understanding your audience. Demos or free trials.

Conversion 145

Conversion SEO Audience Conversion Rate 145

Single Grain

AUGUST 12, 2021

Related Content: * 10 Effective SEO Techniques to Drive Organic Traffic in 2021 * 12 Key SEO Trends That Every Content Marketer Needs to Know * How to Create a High-Performance Content Marketing Strategy in 2021. Type of Tool] For [Audience Segment] – [Brand Name]. USP] [Product Type] For [Audience] – [Brand Name].

SEO 145

SEO A/B Testing Impressions Click Through Rate 145

Martech

NOVEMBER 5, 2021

Predictive Audiences. Predictive Audiences were first offered as an add-on in 2020 including filters like Lookalike of Program Members, Likelihood to Register, Likelihood to Attend, and Likelihood to Unsubscribe. Are you wondering if you have access to Predictive Audiences? The latest release offers enhancements to this feature.

Machine Learning 109

Machine Learning Audience GDPR MarTech 109

Digiday

FEBRUARY 15, 2023

This week’s Media Briefing looks at how publishers are finding new audiences for their podcast YouTube channels. Given the early signals that Shorts can generate new audiences to podcasts, some publishers are considering creating promotional Shorts content for their shows before fully transitioning full-length podcasts into video.

Audience 68

Audience Media Demand Side Platform Finance 68

Single Grain

NOVEMBER 24, 2020

All material should be age-appropriate for the audience and must not have any non-evidence-based, offensive or deceptive claims. If you make a bad impression, you miss an opportunity to appeal to your customers, tarnishing the brand reputation and weakening the relationship. Why Is It Important to Care About Marketing Compliance?

Marketing 64

Marketing GDPR Shipping Fashion 64

Lemonads

NOVEMBER 12, 2020

This results in a more engaged audience that’s willing to take an additional few seconds to look at the ad, rather than closing it as soon as it appears. Guaranteed Impressions Because of their simple mechanism, pop-unders can guarantee that almost all visitors will see your ads.

Pop-Up 52

Pop-Up Affiliates Ad network Fill rate 52

Single Grain

JUNE 24, 2021

In this article, we'll go through twelve vital factors that impact the search ROI from publishing web content in 2021. Google's Core Web Vitals is all set to become a search ranking factor starting mid-June of 2021. Use long-tail keywords to answer common audience questions. Let’s get started! Passage Indexing. Mobile SEO.

SEO 138

SEO Marketing Audience Real Estate 138

Martech Series

JULY 26, 2022

The company drove high audience engagement with their content hub, with 60% of attendees becoming recurring visitors. Ultimate Virtual Event Award: SAP, creator of business operations and customer relations software, won the best all-around event award for SAP Customer Experience: Live 2021.

Audience 87

Audience Healthcare Manufacturing Brand Awareness 87

Ad Monsters

OCTOBER 5, 2024

Bidstream congestion occurs when the same ad impression opportunity is offered multiple times through different supply paths. His emphasis on “deepening the dependencies” was vital to understanding the financial flows within the supply chain, urging the audience to think beyond surface-level transactions.

Ad Tech 105

Ad Tech Impressions Ad Inventory Search Advertising 105

Martech

JUNE 3, 2022

Email growth continues to chug along because it delivers consistent and impressive results. The company didn’t have ROI numbers for 2021 due to the uniqueness of the year.). Ability to identify more profitable audiences and segmentation strategies. That represents a compound annual growth rate of 13.7% over that period.

Marketing 141

Marketing Machine Learning ROI Communications 141

MNTN

FEBRUARY 10, 2023

In MNTN Research’s “ Q4 Performance TV Report, ” it was revealed that CTV advertisers on the MNTN platform saw their conversion rate improve by 21% on average versus the same time period in 2021. And those advertisers were able to expand their reach as well, with impressions served to 69% more users.

Conversion Rate 98

Conversion Rate Conversion Retargeting Advertising 98

Lemonads

OCTOBER 6, 2020

Since the ads are seen as part of the content and not the usual blinking banners, users actually share these images on social networking sites with the likes of Pinterest and Facebook increasing your audience and getting a higher engagement. Your audience deserves great looking ads. TripleLift has also many Award Winnings!

Native Advertising 52

Native Advertising Advertising Click Through Rate Banner 52

Lemonads

JUNE 22, 2021

RevContent Company Review They were founded on the belief that the world's leading publishers needed to monetize their audience by providing users with a way to discover news, innovative thoughts and useful products that are interesting and relevant to their everyday lives. Let’s “ Discover the right Audience at the right time ”!

Ad network 52

Ad network Native Advertising Advertising Pop-Up 52

Lemonads

FEBRUARY 7, 2021

That said, marketers have to monitor their audiences and find the best channels to promote their offers. Evaluate Your Target Audience Besides the product itself, the audience that you’re targeting will help determine what types of ads will have the best effect.

Affiliates 52

Affiliates Media Marketing Conversion Rate 52