Remove 2021 Remove Audience Remove Interstitial Advertising
article thumbnail

The Future of Advertising – The biggest changes coming to online marketing in 2022NEW 

NewProgrammatic

So how can advertisers make sure that ads are reaching the desired audience? Advertising and seamless experience can go hand in hand. For example, choosing in-app mobile advertising and direct partnerships should provide a better result than interstitial advertising. That’s contextual targeting.