Martech

MAY 10, 2024

A more diverse audience is tuning in, creating more opportunities for more genres to reach consumers — from true crime to business to history to science and culture, there is content for everyone,” Cohen said. The post IAB Podcast Upfront highlights rebounding audiences and increased innovation appeared first on MarTech.

Audience 114

Audience Media Advertising Entertainment 114

Martech

NOVEMBER 9, 2023

These improvements include: Newer knowledge cutoff: GPT-4 Turbo will have access to information up to April 2023, rather than September 2021. The reporting allows clients to identify high-performing audiences and granular, concept-based audience data. Get MarTech! In your inbox.

MarTech 111

MarTech Conversion Audience Marketing 111

Martech

AUGUST 4, 2021

Good morning, Marketers, the agenda for our MarTech conference, held September 14-15, is taking shape. Nearly two-thirds of consumers (65%) are overwhelmed by the communications they receive from brands, according to the new “Audience of One” report released by visual experience platform Movable Ink. The MarTech fall agenda is live.

MarTech 116

MarTech Communications Conversion Marketing 116

Martech

AUGUST 7, 2023

Judged by frequency of replacing martech applications, COVID-19 might not have been the accelerant for digital transformation despite widespread assumptions to the contrary. That’s one key takeaway from the 2023 MarTech Replacement Survey. We have answers to other questions too Who champions martech replacements? Get MarTech!

MarTech 98

MarTech Marketing Audience 98

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. consumers outright abandoning an app/website if asked to allow data tracking) rose from 20% to 33% between 2021 and 2023.” Get a better hold on what content the audience is looking for, and where. Get MarTech!

Audience 141

Audience eCommerce Entertainment Media 141

Martech Series

JULY 20, 2022

“Joining Informa is an opportunity to more fully realize Industry Dive’s mission to reach the vast specialist audience in all its breadth and depth,” said Industry Dive CEO and Co-Founder Sean Griffey. Marketing Technology News: MarTech Interview with Alex Campbell, Co-founder and Chief Innovation Officer, Vibes.

Audience 89

Audience MarTech Marketing Conversion 89

Martech

SEPTEMBER 21, 2021

“BIMI is a brand-supported logo within supporting email clients,” said Danielle Gallant, Email Strategist at Validity, speaking at MarTech. BIMI is a critical tool for marketers now because it is a low-cost marketing strategy that increases brand recognition and really helps to build trust between the brand and its audience.”.

MarTech 133

MarTech Brand Awareness Conversion Marketing 133

Martech

NOVEMBER 30, 2021

Google has a long history of taking action against unnatural links, and we’ve seen the search engine continue to filter out links they believe violate their webmaster guidelines in 2021. 2021 has been a challenging year for many of us. The post Lost SEO traffic in 2021? Why are they focusing on filtering links from these areas?

SEO 116

SEO Healthcare Finance Affiliates 116

Martech Series

SEPTEMBER 8, 2022

Because of the way it is built, Audience Intelligence offers brands and agencies a level of precision that other platforms can’t. Knowing the demand on the industry to target audiences effectively and provide personalized and relevant ads, we are continuing to update and expand on our offerings.”

Audience 95

Audience Agency Advertising ROI 95

Martech Series

JUNE 28, 2022

Next Coast Ventures leads the Series A round, bringing total capital raised by Audience to $12.8M. Audience , a robot-powered outbound marketing platform, announced the closing of $10 million in Series A funding led by Next Coast Ventures. The Miami-headquartered startup had initially raised a pre-seed round in July 2021.

Audience 91

Audience Real Estate Marketing ROI 91

Martech Series

NOVEMBER 2, 2022

Meltwater , a global leader in social and media intelligence, released its comprehensive audience report Birdseye Report: #Foodies on Twitter. Meltwater took a deep dive into these conversations to learn more about who today’s foodies are, what they want, and what brands and marketers need to know to appeal to this growing audience.

Food 104

Food Audience Conversion MarTech 104

Chief Martech

JULY 14, 2024

In our recent State of Martech 2024 report — which is free and now fully ungated — Frans Riemersma and I analyzed a ton of transformation happening across the martech industry, from the AI-powered explosion of the martech landscape to three counterintuitive truths of “composability” in martech stacks.

MarTech 93

MarTech Marketing Impressions Audience 93

Martech Series

JUNE 21, 2022

Welcome to this MarTech Series chat Josh, tell us more about your journey through the years and what inspired your previous platform, Indivio? Indivio was inspired by a desire to move the visual storytelling medium forward and redefine how brands connect with audiences using video.

MarTech 88

MarTech ROI Audience Media 88

Martech Series

NOVEMBER 23, 2022

Welcome to this MarTech Series chat, Mike, tell us more about yourself and your role at Appspace. Executive teams spend so much time planning, designing, and building products for very specific audiences, but that’s not necessarily the same people the marketing teams interact with or reel in.

MarTech 92

MarTech Marketing Conversion ROI 92

Martech Series

SEPTEMBER 19, 2022

When Apple made big privacy changes in 2021 that required developers to seek permission to track users and consumers to allow tracking across apps and websites, Rishabh Jain (CEO) and Shreyas Kumar (CTO) knew the changes would impact how DTC brands approach growth, and ultimately increase the cost of advertising.

Audience 87

Audience Ad Tech Impressions MarTech 87

Martech

SEPTEMBER 27, 2021

And it’s not just Apple, it’s Google, it’s Facebook, everybody is working towards initiatives around privacy controls and other use cases within the browsers,” said Arshdeep Sood, Marketing Solutions Engineer at OneTrust PreferenceChoice, in her MarTech presentation. But how do marketers build trust?

Data Management Platform 135

Data Management Platform GDPR MarTech ROI 135

Martech Series

JULY 28, 2022

But what may surprise you are the actual numbers: over the last two years, the martech industry has grown an incredible twenty-four percent. This martech giant went public in 2004, and since then, revenue has consistently climbed each year. Martech is big business. The martech is the message. We all know this.

MarTech 80

MarTech ROI Audience Agency 80

Martech Series

MARCH 2, 2023

DrivenIQ also refreshes its brand to showcase the company’s advanced Identity Resolution capabilities Capstone Technologies Group Inc a company that acquires, operates, and organically develops disruptive technologies, today announced that its subsidiary DrivenIQ has launched AMP, the world’s first Audience Intelligence Customer Data Platform.

Audience 83

Audience Cookies ROI MarTech 83

Martech

APRIL 6, 2022

This proprietary stack is designed to drive conversions and target audiences via custom data sets. It can also retarget desired audiences across environments, from CTV to mobile, to DOOH and in-app. They also provide new opportunities for audience interaction via QR codes. billion by 2025, more than double the 2021 total of $14.44

Retargeting 119

Retargeting Audience Conversion MarTech 119

Martech Series

FEBRUARY 1, 2023

I joined Heap in 2021, and in addition to my current position I served as interim CMO from July to November 2022, and soon I will be leading the public relations initiative alongside our new CMO, Micha Hershman. Take us through some of your core marketing processes/strategies at Heap – and some of the martech that helps drive all of it?

MarTech 87

MarTech Marketing Public Relations ROI 87

Martech Series

DECEMBER 5, 2022

Welcome to this MarTech Series chat, Laura, tell us about yourself and your role at GWI…. And they’ve become more price-conscious about everyday expenses – since Q2 2021, the use of apps to track spending has increased 9%. Now, more than ever, understanding your audience should be a top priority for brands.

MarTech 92

MarTech Retail Audience Marketing 92

Martech

AUGUST 2, 2021

Fishburne’s take: Media spend is rebounding in 2021 with a continued spending shift from traditional to digital channels. Zenith reported this week that digital ads will make up 58% of total ad spend in 2021, up from 48% in 2019 and 54% in 2020…There’s no one-size-fits-all media plan for every brand.

Media 124

Media MarTech Audience Marketing 124

Martech

MARCH 17, 2022

From 2016 to 2021, pay TV has lost more than 50 million adult viewers (or 25.5 from 2021 and representing 11.4% This means fewer chances to get big tent audiences and more emphasis on sharp targeting in other channels. The post Cable TV subscriptions set to drop below 50% of all US households appeared first on MarTech.

MarTech 128

MarTech Audience Marketing Advertising 128

Martech

AUGUST 25, 2022

Neustar was acquired by global information company TransUnion in 2021. Instead, they will be using the InfoSum Data Clean Room as a secure site where it compares and analyzes overlapping datasets with Neustar Unified Identity, which results in more targeted audiences which the advertiser can then use for omnichannel campaigns.

Advertising 124

Advertising Cookies MarTech Audience 124

Martech

OCTOBER 27, 2021

Of those surveyed, 59% said expanding automation was a priority for 2021. Also, nearly 20% of marketers will run more A/B testing as a result of the new measurement challenges, while 16% will change automation flows and 10% will message their audience about the Apple updates or privacy issues in general. Why we care.

Marketing 122

Marketing A/B Testing MarTech Conversion 122

Martech

JANUARY 4, 2024

The intention is to drive more value for marketers from the combined data assets of TransUnion and Neustar, the identity resolution vendor it acquired at the end of 2021. Take the Martech Salary and Career Survey Click here to take the survey Get MarTech! Gauging the enhancements. Here’s an example of the work being done.

Marketing 119

Marketing Finance Cookies MarTech 119

Martech

NOVEMBER 5, 2021

Discover the fastest ways to create the kind of content that will attract your audience. On November 17, 2021, Ignite Visibility is hosting a free event for marketers and entrepreneurs called How to Launch a Winning Video Strategy and Increase Conversions. 86% of video marketers say video has increased traffic to their website.

SEO 132

SEO Audience Conversion Media 132

Martech Series

NOVEMBER 23, 2022

With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments. Valued at USD$198.4

Audience 90

Audience Advertising Rich Media Entertainment 90

Martech

FEBRUARY 28, 2024

TruAudience offers identity resolution, audience building, and targeting based in part on capabilities acquired in the 2021 purchase of Neustar. Get MarTech! The post TransUnion announces data clean room partnership with Snowflake appeared first on MarTech. TransUnion’s TruAudience. Why we care. In your inbox.

MarTech 119

MarTech Audience Marketing Advertising 119

Martech

DECEMBER 23, 2021

Advertising spend for digital currencies reached over $119 million in 2021, a 159% increase from 2020. The top five digital currency advertisers for 2021 were: JP Morgan Chase & Co. Coinbase, a platform for buying and selling crypto currencies, became a publicly traded company in 2021, as did retail investing service Robinhood.

Education 124

Education Advertising Retail Food 124

Martech

APRIL 15, 2022

Prime time on Instagram expanded in 2021, with good opportunities in the early evening as well as the top-ranked mid-morning hours. It’s more complicated, of course, for marketers seeking an international audience, although there is an indication that Facebook — at 3am CST/8am GMT is where that audience is to be found.

Media 142

Media Audience MarTech Marketing 142

Martech

APRIL 18, 2023

. “As the industry demands measurement that is trusted, independent and founded on real viewing from real people, we continue to support the MRC guidelines that set the standard for quality, audited measurement,” Karthik Rao, CEO, Audience Measurement at Nielsen, said in a statement. Get MarTech! In your inbox.

Audience 111

Audience MarTech Advertising Media 111

Martech Series

MARCH 1, 2023

DrivenIQ, the experts in audience data and advertising technologies, has launched AMP, the world’s first Audience Intelligence Customer Data Platform. DrivenIQ also refreshes its brand to showcase the company’s advanced Identity Resolution capabilities.

Audience 73

Audience Cookies MarTech ROI 73

Martech

AUGUST 24, 2021

Dubai, UAE – June 21-24, 2021: Scene at Arab Health 2021 – the largest healthcare trade exhibition in the Middle East – held at Dubai World Trade Centre during the global Covid-19 pandemic. This comes as several trade shows, conferences, and smaller regional shows are being planned for the remainder of 2021.

Marketing 131

Marketing Healthcare Food MarTech 131

Martech

JUNE 7, 2022

Today, TransUnion announced a new collaboration with Epsilon, which makes audience insights from Epsilon’s database of 250 million consumers available for brands and agencies using TransUnion’s TruAudience Data Marketplace. Advertisers will be able to use these insights to create custom audiences for CTV and cross-channel campaigns.

Cookies 116

Cookies Audience Agency MarTech 116

Martech

JANUARY 13, 2022

Because data storytelling is becoming a timeless skill in an increasingly data-driven profession, we’re resharing this helpful article from last spring’s MarTech Conference. Her keynote launched the second day of MarTech and gave all those who listened a sense of what the data world is missing – effective communication.

Communications 128

Communications MarTech Audience Marketing 128

Martech

OCTOBER 27, 2022

A receptive audience. The report, “Connected TV Trends, 2022-23,” was based on interviews with 500 CTV consumers and 200 martech and marketing executives from the retail, fintech and gaming verticals. In 2021, Jeff Green, CEO of The Trade Desk described CTV as the most effective vehicle for advertising ever created.

Advertising 115

Advertising Entertainment MarTech Retail 115