Martech

JULY 24, 2024

Doing this takes the sponsorship or campaign beyond a sports audience and connects with casual Olympics viewers’ passions. Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). Processing.

Marketing 113

Marketing Pop-Up Fashion Entertainment 113

Martech

MAY 10, 2024

A more diverse audience is tuning in, creating more opportunities for more genres to reach consumers — from true crime to business to history to science and culture, there is content for everyone,” Cohen said. The post IAB Podcast Upfront highlights rebounding audiences and increased innovation appeared first on MarTech.

Audience 105

Audience Advertising Media Entertainment 105

Martech

NOVEMBER 9, 2023

These improvements include: Newer knowledge cutoff: GPT-4 Turbo will have access to information up to April 2023, rather than September 2021. The reporting allows clients to identify high-performing audiences and granular, concept-based audience data. Get MarTech! In your inbox.

MarTech 103

MarTech Conversion Audience Marketing 103

Martech

AUGUST 7, 2023

Judged by frequency of replacing martech applications, COVID-19 might not have been the accelerant for digital transformation despite widespread assumptions to the contrary. That’s one key takeaway from the 2023 MarTech Replacement Survey. We have answers to other questions too Who champions martech replacements? Get MarTech!

MarTech 98

MarTech Marketing Audience 98

Martech

AUGUST 4, 2021

Good morning, Marketers, the agenda for our MarTech conference, held September 14-15, is taking shape. Nearly two-thirds of consumers (65%) are overwhelmed by the communications they receive from brands, according to the new “Audience of One” report released by visual experience platform Movable Ink. The MarTech fall agenda is live.

MarTech 106

MarTech Communications Conversion Marketing 106

Martech

OCTOBER 1, 2024

The rise of consolidation: Efficiency at the expense of control Google’s Performance Max (PMax), launched in late 2021, reflects the consolidation trend. The AI optimizes based on the advertiser’s goals but hides many controls marketers are used to, like audience targeting or channel choice. Processing.

Machine Learning 119

Machine Learning Retail Media Advertising 119

Martech

DECEMBER 17, 2024

iOS 15 and mail privacy protection To get a sense of the impact iOS 18 will have, lets look at the disruption caused by iOS 15 in 2021. When iOS 15 was released, the big introduction there was mail privacy protection, McKenna said in a panel for The MarTech Conference. This will improve the chance your emails go to the desired tabs.

Marketing 114

Marketing Click Through Rate Conversion Rate Education 114

Martech Series

JULY 20, 2022

“Joining Informa is an opportunity to more fully realize Industry Dive’s mission to reach the vast specialist audience in all its breadth and depth,” said Industry Dive CEO and Co-Founder Sean Griffey. Marketing Technology News: MarTech Interview with Alex Campbell, Co-founder and Chief Innovation Officer, Vibes.

Audience 89

Audience MarTech Marketing Conversion 89

Martech Series

SEPTEMBER 8, 2022

Because of the way it is built, Audience Intelligence offers brands and agencies a level of precision that other platforms can’t. Knowing the demand on the industry to target audiences effectively and provide personalized and relevant ads, we are continuing to update and expand on our offerings.”

Audience 95

Audience Agency Advertising ROI 95

Martech Series

JUNE 28, 2022

Next Coast Ventures leads the Series A round, bringing total capital raised by Audience to $12.8M. Audience , a robot-powered outbound marketing platform, announced the closing of $10 million in Series A funding led by Next Coast Ventures. The Miami-headquartered startup had initially raised a pre-seed round in July 2021.

Audience 91

Audience Real Estate Marketing ROI 91

Martech

JANUARY 24, 2025

As I said in my earlier post here on MarTech, I’m not a predictions guy. Are we embracing AI in the right way and are we aligned on our strategy with our martech stack? Dig deeper: 10 martech predictions of what won’t happen in 2025 From investment to cutbacks? I’m 53. What should our next move be?

Marketing 124

Marketing Non-Profit MarTech Education 124

Martech Series

NOVEMBER 2, 2022

Meltwater , a global leader in social and media intelligence, released its comprehensive audience report Birdseye Report: #Foodies on Twitter. Meltwater took a deep dive into these conversations to learn more about who today’s foodies are, what they want, and what brands and marketers need to know to appeal to this growing audience.

Food 104

Food Audience Conversion MarTech 104

Martech

SEPTEMBER 21, 2021

“BIMI is a brand-supported logo within supporting email clients,” said Danielle Gallant, Email Strategist at Validity, speaking at MarTech. BIMI is a critical tool for marketers now because it is a low-cost marketing strategy that increases brand recognition and really helps to build trust between the brand and its audience.”.

MarTech 125

MarTech Brand Awareness Conversion Marketing 125

Martech Series

JUNE 21, 2022

Welcome to this MarTech Series chat Josh, tell us more about your journey through the years and what inspired your previous platform, Indivio? Indivio was inspired by a desire to move the visual storytelling medium forward and redefine how brands connect with audiences using video.

MarTech 88

MarTech ROI Audience Media 88

Martech

NOVEMBER 30, 2021

Google has a long history of taking action against unnatural links, and we’ve seen the search engine continue to filter out links they believe violate their webmaster guidelines in 2021. 2021 has been a challenging year for many of us. The post Lost SEO traffic in 2021? Why are they focusing on filtering links from these areas?

SEO 106

SEO Healthcare Finance Affiliates 106

Martech Series

SEPTEMBER 19, 2022

When Apple made big privacy changes in 2021 that required developers to seek permission to track users and consumers to allow tracking across apps and websites, Rishabh Jain (CEO) and Shreyas Kumar (CTO) knew the changes would impact how DTC brands approach growth, and ultimately increase the cost of advertising.

Audience 87

Audience Ad Tech Impressions MarTech 87

Martech Series

NOVEMBER 23, 2022

Welcome to this MarTech Series chat, Mike, tell us more about yourself and your role at Appspace. Executive teams spend so much time planning, designing, and building products for very specific audiences, but that’s not necessarily the same people the marketing teams interact with or reel in.

MarTech 92

MarTech Marketing Conversion ROI 92

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. consumers outright abandoning an app/website if asked to allow data tracking) rose from 20% to 33% between 2021 and 2023.” Get a better hold on what content the audience is looking for, and where. Get MarTech!

Audience 139

Audience eCommerce Entertainment Media 139

Martech Series

JULY 28, 2022

But what may surprise you are the actual numbers: over the last two years, the martech industry has grown an incredible twenty-four percent. This martech giant went public in 2004, and since then, revenue has consistently climbed each year. Martech is big business. The martech is the message. We all know this.

MarTech 80

MarTech ROI Audience Agency 80

Martech Series

MARCH 2, 2023

DrivenIQ also refreshes its brand to showcase the company’s advanced Identity Resolution capabilities Capstone Technologies Group Inc a company that acquires, operates, and organically develops disruptive technologies, today announced that its subsidiary DrivenIQ has launched AMP, the world’s first Audience Intelligence Customer Data Platform.

Audience 83

Audience Cookies ROI MarTech 83

Martech Series

FEBRUARY 1, 2023

I joined Heap in 2021, and in addition to my current position I served as interim CMO from July to November 2022, and soon I will be leading the public relations initiative alongside our new CMO, Micha Hershman. Take us through some of your core marketing processes/strategies at Heap – and some of the martech that helps drive all of it?

MarTech 87

MarTech Marketing Public Relations ROI 87

Martech Series

DECEMBER 5, 2022

Welcome to this MarTech Series chat, Laura, tell us about yourself and your role at GWI…. And they’ve become more price-conscious about everyday expenses – since Q2 2021, the use of apps to track spending has increased 9%. Now, more than ever, understanding your audience should be a top priority for brands.

MarTech 92

MarTech Retail Marketing Audience 92

Martech

SEPTEMBER 27, 2021

And it’s not just Apple, it’s Google, it’s Facebook, everybody is working towards initiatives around privacy controls and other use cases within the browsers,” said Arshdeep Sood, Marketing Solutions Engineer at OneTrust PreferenceChoice, in her MarTech presentation. But how do marketers build trust?

Data Management Platform 128

Data Management Platform GDPR MarTech ROI 128

Martech Series

NOVEMBER 23, 2022

With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments. Valued at USD$198.4

Audience 90

Audience Advertising Rich Media Entertainment 90

Martech

APRIL 6, 2022

This proprietary stack is designed to drive conversions and target audiences via custom data sets. It can also retarget desired audiences across environments, from CTV to mobile, to DOOH and in-app. They also provide new opportunities for audience interaction via QR codes. billion by 2025, more than double the 2021 total of $14.44

Retargeting 108

Retargeting Audience Conversion MarTech 108

Martech

APRIL 15, 2022

Prime time on Instagram expanded in 2021, with good opportunities in the early evening as well as the top-ranked mid-morning hours. It’s more complicated, of course, for marketers seeking an international audience, although there is an indication that Facebook — at 3am CST/8am GMT is where that audience is to be found.

Media 141

Media Audience MarTech Marketing 141

Martech Series

MARCH 1, 2023

DrivenIQ, the experts in audience data and advertising technologies, has launched AMP, the world’s first Audience Intelligence Customer Data Platform. DrivenIQ also refreshes its brand to showcase the company’s advanced Identity Resolution capabilities.

Audience 73

Audience Cookies MarTech ROI 73

Martech

AUGUST 2, 2021

Fishburne’s take: Media spend is rebounding in 2021 with a continued spending shift from traditional to digital channels. Zenith reported this week that digital ads will make up 58% of total ad spend in 2021, up from 48% in 2019 and 54% in 2020…There’s no one-size-fits-all media plan for every brand.

Media 113

Media MarTech Audience Marketing 113

Martech

NOVEMBER 5, 2021

Discover the fastest ways to create the kind of content that will attract your audience. On November 17, 2021, Ignite Visibility is hosting a free event for marketers and entrepreneurs called How to Launch a Winning Video Strategy and Increase Conversions. 86% of video marketers say video has increased traffic to their website.

SEO 123

SEO Audience Conversion MarTech 123

Martech

MARCH 17, 2022

From 2016 to 2021, pay TV has lost more than 50 million adult viewers (or 25.5 from 2021 and representing 11.4% This means fewer chances to get big tent audiences and more emphasis on sharp targeting in other channels. The post Cable TV subscriptions set to drop below 50% of all US households appeared first on MarTech.

MarTech 117

MarTech Audience Marketing Advertising 117

Martech

AUGUST 25, 2022

Neustar was acquired by global information company TransUnion in 2021. Instead, they will be using the InfoSum Data Clean Room as a secure site where it compares and analyzes overlapping datasets with Neustar Unified Identity, which results in more targeted audiences which the advertiser can then use for omnichannel campaigns.

Advertising 113

Advertising Cookies MarTech Audience 113

Martech

OCTOBER 27, 2021

Of those surveyed, 59% said expanding automation was a priority for 2021. Also, nearly 20% of marketers will run more A/B testing as a result of the new measurement challenges, while 16% will change automation flows and 10% will message their audience about the Apple updates or privacy issues in general. Why we care.

Marketing 111

Marketing A/B Testing MarTech Conversion 111

Martech

APRIL 18, 2023

. “As the industry demands measurement that is trusted, independent and founded on real viewing from real people, we continue to support the MRC guidelines that set the standard for quality, audited measurement,” Karthik Rao, CEO, Audience Measurement at Nielsen, said in a statement. Get MarTech! In your inbox.

Audience 103

Audience MarTech Advertising Media 103

Martech

DECEMBER 21, 2021

2021 was the breakout year for marketing operations. A 2021 survey by BrandMaker showed that a top priority for CMOs is better tech stack integration, a key responsibility of the marketing ops function. According to Google Trends , search volume for ABM peaked in August 2021 and almost halved in volume by November 2021.

Marketing 140

Marketing Ad Ops Education MarTech 140

Martech

DECEMBER 23, 2021

Advertising spend for digital currencies reached over $119 million in 2021, a 159% increase from 2020. The top five digital currency advertisers for 2021 were: JP Morgan Chase & Co. Coinbase, a platform for buying and selling crypto currencies, became a publicly traded company in 2021, as did retail investing service Robinhood.

Education 113

Education Advertising Retail Food 113

Martech

AUGUST 24, 2021

Dubai, UAE – June 21-24, 2021: Scene at Arab Health 2021 – the largest healthcare trade exhibition in the Middle East – held at Dubai World Trade Centre during the global Covid-19 pandemic. This comes as several trade shows, conferences, and smaller regional shows are being planned for the remainder of 2021.

Marketing 121

Marketing Healthcare Food MarTech 121

Martech

OCTOBER 27, 2022

A receptive audience. The report, “Connected TV Trends, 2022-23,” was based on interviews with 500 CTV consumers and 200 martech and marketing executives from the retail, fintech and gaming verticals. In 2021, Jeff Green, CEO of The Trade Desk described CTV as the most effective vehicle for advertising ever created.

Advertising 106

Advertising Entertainment MarTech Retail 106