MNTN

FEBRUARY 10, 2023

In MNTN Research’s “ Q4 Performance TV Report, ” it was revealed that CTV advertisers on the MNTN platform saw their conversion rate improve by 21% on average versus the same time period in 2021. And those advertisers were able to expand their reach as well, with impressions served to 69% more users.

Conversion Rate 98

Conversion Rate Conversion Retargeting Advertising 98

Ad Monsters

AUGUST 8, 2024

Apple made the first privacy move on mobile with the launch of its App Tracking Transparency (ATT) framework in 2021. For Android, this will provide tracking and reporting via its Attribution API, targeting through Topics and Protected Audiences APIs, and data collection and handling via the SDK Run Time.

Marketing 52

Marketing Retargeting Demand Side Platform Cookies 52

MNTN

AUGUST 9, 2023

With Connected TV (and the right partner), retail and ecommerce brands have an incredible opportunity to reach all of their target audiences through digital advertising on the biggest screen in the house. At MNTN, you can target different audiences in different ways. Now, you can leave those concerns behind.

Retail 52

Retail Conversion Rate Advertising eCommerce 52

illumin

SEPTEMBER 19, 2024

You could have a brilliant ad, but the campaign will never reach the intended audience without the right strategy and the right targeting. The medium represented over $96 billion of digital display transactions in the US in 2021. Programmatic advertising works especially well when building a long-term connection with your audience.

Advertising 52

Advertising Demand Side Platform Ad Space Ad Inventory 52

MNTN

MARCH 29, 2024

As consumers, we’re always more than a little ready to buy, so all retail advertisers need to do is get their ads in front of the right TV show, with the right audience, at the right time, and boom! Prospecting was essential during this period to grow their retargeting pool ahead of the shopping season.

Retail 52

Retail Conversion Rate Advertising Retargeting 52

MNTN

AUGUST 19, 2022

on Black Friday in 2021. What could you improve on with your audience and creative strategy? September: Now that you’ve mapped out your overall holiday campaign, use this month to test between different creative, messaging and audiences. This extended holiday season has been taking shape since pre-pandemic times.

Retargeting 98

Retargeting CPA Retail Conversion Rate 98

Martech Series

SEPTEMBER 16, 2022

In 2021, there were more than 800 unicorn startups globally, the number has increased in 2022. In December 2021, around 35 startups with a valuation of above $10 billion were listed. It leveraged various marketing channels and mediums to engage their audience. Streamlining content marketing proved beneficial for the company.

Marketing 103

Marketing Brand Awareness Retargeting Audience 103

Digiday

FEBRUARY 6, 2023

These tactics allow advertisers to continue reaching audiences on CTV while remaining mindful of spending. Marketers are increasingly drawn to connected TV because of its growing popularity among audiences and the channel’s performance capabilities. For marketers, CaaS bundles the creation of unique spots with inventory spend.

Retargeting 67

Retargeting Media Conversion Rate Retail 67

Lemonads

SEPTEMBER 18, 2020

AdsKeeper helps publishers monetize their ad inventory by displaying original content recommendations in the sidebar, meanwhile, it helps advertisers to acquire new audiences that perfectly match offers and works on a CPM basis, and has good advertisers throughout Europe! It’s all about you now!

Native Advertising 52

Native Advertising Advertising CPM Pop-Up 52

MNTN

JULY 19, 2022

In 2021, the majority of internet users (56%) reported that gift cards and certificates were at the top of their holiday wish lists. consumers spent an average of ~$75 per device on Amazon.com gift cards in 2021. When advertising on CTV, you are able to get granular with audience targeting. But this sentiment is changing.

Advertising 88

Advertising Retail Shipping Retargeting 88

Adtaxi

APRIL 7, 2022

More companies invested in digital strategies (such as web optimization and digital media and search) as opposed to traditional marketing (like event marketing) in 2021, so if digital hasn’t played a big role in your marketing efforts before, it should now. Audiences change and digital tactics are ever-evolving.

Marketing 77

Marketing Retargeting Click Through Rate Brand Awareness 77

Basis

NOVEMBER 14, 2022

In 2021, 218.3 Easily target and optimize your ads to reach the right audience. We’ve discussed how CTV advertising is a great way to connect with audiences where they’re watching video, and that there’s a lot of inventory to choose from. Retargeting. Private Marketplace. Private, premium auction inventory. Geotargeting.

Advertising 92

Advertising Retargeting Finance Banner 92

Basis

OCTOBER 18, 2022

While the expected volume of holiday retail sales shows a 7% increase from 2021, some of that increase will be driven by inflation. These channels are always good ways of meeting this audience when and where they are, but even more so over the holidays. How will Economic Uncertainty Impact 2022 Holiday Shopping?

Advertising 69

Advertising Retargeting Education Retail 69

Ad Monsters

MAY 27, 2024

Reaching the right audience at the right moment is critical to business success. This technology can ensure your ads will be seen by the right audience in the right context. In 2021, 45% of small business respondents in the USA said they paid for digital advertising. and decides on a budget.

Advertising 77

Advertising A/B Testing Conversion Rate Conversion 77

MNTN

SEPTEMBER 17, 2022

Undergrad audiences are very familiar with the channel— ~76% of consumers aged 15-24 reported that they use CTV. The audience numbers are there, but that’s not the only benefit this channel can provide colleges and universities. Target Your Ideal Student Audience(s).

Education 52

Education CPA Audience Conversion Rate 52

MNTN

NOVEMBER 14, 2023

There is no time to waste marketing to this valuable pool of customers — Q5 is the perfect opportunity to reach this new audience, especially since many gift cards go unspent. Take it from Starbucks, which reported $181 million in unspent gift cards in 2021. Your audiences will likely need a refresh, as well. In Q1 (Q5!)

Audience 52

Audience Shipping Retargeting Advertising 52

Basis

JULY 28, 2022

Though linear TV still takes up the majority of ad spend in the US, CTV is making significant gains: from 2017 to 2021, US CTV advertising grew from $4.7B Automatic content recognition (ACR): technology built into smart TVs that allows the TV to identify what is playing on the screen—and helps marketers to target audiences more precisely.

Advertising 72

Advertising Retargeting A/B Testing Ad Inventory 72

Clearcode

JANUARY 26, 2023

They are mainly used for cross-site identification, which can then power programmatic advertising processes like audience targeting, retargeting, frequency capping, and measurement. Behavioral targeting and retargeting to show personalized ads. Audience activation via DMPs to create audiences and run the cookie syncing process.

Cookies 65

Cookies First-Party Cookies GDPR Retargeting 65

Digiday

JUNE 15, 2022

Marketers will also be able to retarget people off Sam’s Club’s platforms through programmatic ad partnerships with The Trade Desk, IRI and LiveRamp. alone, retail media ad sales are expected to climb 39% from $29 billion in 2021 to $40 billion in 2022, according to Forrester, which predicts that could double to $85 billion by 2026.

Retail 69

Retail Ad network Media Retargeting 69

Adtaxi

APRIL 12, 2022

buyers did at least once in 2021. Better website experience Pairing a well-maintained data feed with first-party data creates better and more relevant ad experiences for your target audience. Once again, your data feed can be used in collaboration with this data to reach qualified potential customers through dynamic retargeting.

eCommerce 55

eCommerce Retargeting Communications Audience 55

MNTN

SEPTEMBER 16, 2022

Undergrad audiences are very familiar with the channel— ~76% of consumers aged 15-24 reported that they use CTV. The audience numbers are there, but that’s not the only benefit this channel can provide colleges and universities. Target Your Ideal Student Audience(s).

Education 52

Education Audience CPA Conversion Rate 52

MNTN

JULY 21, 2022

Douglas’ suggestion about advertiser interest is already coming to fruition—after years of being kept away from Netflix’s sizable and diverse audience, many advertisers are eager to see what this new ad platform could offer. Not to mention that retargeting via paid social can be used to bolster CTV advertising campaigns.

Entertainment 98

Entertainment Retargeting Finance Advertising 98

Martech

MAY 13, 2022

Voice marketing uses voice-enabled devices like smart speakers and voice assistants on mobile phones to market to your audience. One of the great things about mobile marketing is that it allows businesses to reach a wide audience. There are several different beacon protocols including iBeacon for iOs users and Eddystone for Android.

Marketing 123

Marketing Banner Retail Geo targeting 123

Digiday

OCTOBER 9, 2022

“Whilst 2021 showed first-party data was the priority for advertisers, agencies, and publishers in 2021, this is now ranked third behind second-party data (the most popular priority averaging 57% with agencies leading at 60%) and third-party at 49%,” reads the report from IAB Europe. “All the big U.S.

Marketing 72

Marketing Demand Side Platform Data Management Platform Retail 72

InMobi

MARCH 14, 2022

Key Trends from the Report Understanding the Indonesian Connected Consumers A Reassured Ramadan: This year, after a muted 2021, the willingness to spend has increased amongst Indonesian shoppers. Resilient brands will: Leverage consumer context through deterministic audiences to drive personalization experiences at scale.

Retargeting 52

Retargeting Retail Audience Marketing 52

Automatad Inc.

APRIL 6, 2022

Is the Seller-defined Audiences framework better than Google Topics API? The origin trials for Google’s Privacy Sandbox proposal have started, including the recently introduced Topics API, the ad retargeting and ad auction management solution FLEDGE, and Attribution Reporting API. Last Week’s Highlights. Ad Alliance of U.K. Publishers.

Header Bidding 52

Header Bidding Ad Exchange Impressions Audience 52

InMobi

MARCH 18, 2022

After a muted 2021, the willingness to spend had increased a year later in 2022, with a significant rise observed amongst those who plan to spend between IDR 2m and IDR 3m this year. Brands must leverage deterministic audiences to drive immersive and personalized experiences at scale.

Retargeting 52

Retargeting Audience Marketing Advertising 52

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public.

First-Party Cookies 123

First-Party Cookies Cookies Impressions Ad Exchange 123

MNTN

MAY 20, 2022

Quantity of expected viewers: This can be a contentious one, as it’s more important to target the right audience that is aligned with your brand, instead of the biggest audience. However, a general rule is that the larger the audience, the higher the cost. Other Factors Influencing TV Ad Cost.

Audience 52

Audience Advertising Retargeting Impressions 52

Digiday

NOVEMBER 15, 2022

The hotel loyalty program and in-game advertising and monetization platform Bidstack delivered a range of native in-game ad placements and branded experiences directly into the gameplay of leading titles such as Tennis Clash, Football Manager 2021, Dirt 5, Rezzil Player 21 and Top Eleven. See the complete list of finalists below.

Advertising 69

Advertising Marketing Fashion Agency 69

Single Grain

JULY 20, 2021

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. and by 2021, programmatic will account for 68% of digital media advertising spend. billion active Internet users in the world in 2021 – almost 60% of the global population.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Martech

JANUARY 11, 2022

In April we decided we needed to find a way to stay connected with our potential audiences at a consumer level, but also to stay connected with our industry partners, including airlines, tourism and media partners.”. In March 2020, Tourism Ireland paused its paid media advertising. “At

Marketing 109

Marketing Data Management Platform Retargeting Media 109

PrograMetrix

SEPTEMBER 8, 2021

Related: State of Account Based Marketing in 2021. Typically, mid-market and enterprise B2B marketers generate a list of target accounts by exporting audience or account segments from their CRM software. Once segmentation in your CRM is complete, you need to activate these custom audiences in your preferred media buying platform(s).

Advertising 52

Advertising ROI Audience Retargeting 52

Lemonads

MARCH 11, 2021

2021 IDFA Tracking Update and Its Effects As we covered in the previous section, IDFA tracking isn’t going away forever. This results in having less information available about the audience, so the content developed won’t be as engaging or personalized as in previous campaigns.

Affiliates 52

Affiliates Retargeting Audience Manufacturing 52

Basis

JUNE 24, 2022

Its 2021 bounce-back was punctured by the Delta and Omicron variants, while its 2022 rejuvenation has been marred by record inflation caused by lingering supply chain issues and a surge in gasoline prices tied to Russia’s invasion of Ukraine. Sustainability Credentials Are Top of Consumers’ Minds.

Marketing 83

Marketing Retargeting Affiliates Finance 83

Digiday

APRIL 27, 2023

Gartner analyst Eric Schmidt When Apple first introduced ATT in 2021 — a feature of iOS 14.5 Apple’s changes have been a “very bright light” on non-consented data use, said Gartner analyst Eric Schmidt, but declining match rates and weakening retargeting have also highlighted broader issues around measurement.

Ad Tech 53

Ad Tech Retargeting Finance Ad Inventory 53

PrograMetrix

JUNE 9, 2021

Additionally, leveraging CBD consumer data, an omnichannel media strategy, and a variety of compelling ad formats to engage your audience are all tactics CBD marketers can deploy to grow awareness, consideration, sales, and repeat purchases. Hemp products are legal if they have less than 0.3 Native Advertising.

Advertising 52

Advertising ROI Conversion Rate Native Advertising 52