MNTN

SEPTEMBER 11, 2023

It really makes you wonder: Why isn’t my audience resonating with my content? The answer might lie in which audiences you’re targeting. billion in 2022, and exceeded 2021’s record of $10.1 Don’t forget to layer it on the other segments here to widen your audience pool—it’ll set you up for successful retargeting efforts later on.

Audience 52

Audience Retargeting ROI Retail 52

MNTN

AUGUST 19, 2022

on Black Friday in 2021. What could you improve on with your audience and creative strategy? September: Now that you’ve mapped out your overall holiday campaign, use this month to test between different creative, messaging and audiences. This extended holiday season has been taking shape since pre-pandemic times.

Retargeting 98

Retargeting CPA Retail Conversion Rate 98

Martech Series

SEPTEMBER 16, 2022

In 2021, there were more than 800 unicorn startups globally, the number has increased in 2022. In December 2021, around 35 startups with a valuation of above $10 billion were listed. It leveraged various marketing channels and mediums to engage their audience. Streamlining content marketing proved beneficial for the company.

Marketing 103

Marketing Brand Awareness Retargeting Audience 103

Single Grain

MAY 18, 2021

A lead magnet is a valuable (and often free) resource you create and offer your target audience in exchange for their contact details. 1) Understand Your Audience. One of the first things you must do before creating your lead magnet is to conduct audience research. By understanding your audience. Demos or free trials.

Conversion 145

Conversion SEO Audience Conversion Rate 145

Single Grain

JULY 16, 2021

Related Content: * 7 Social Media Marketing Trends You Can’t Ignore in 2021 * Social Media Marketing for Business Owners: How to Get Started in 2021 * How to Boost Your Social Media Marketing Efforts with Content Marketing Tools. Assets : Store and manage your events data, creatives, audiences, and catalog. operating system.

CPM 133

CPM Conversion Audience CPC 133

MNTN

JULY 19, 2022

In 2021, the majority of internet users (56%) reported that gift cards and certificates were at the top of their holiday wish lists. consumers spent an average of ~$75 per device on Amazon.com gift cards in 2021. When advertising on CTV, you are able to get granular with audience targeting. But this sentiment is changing.

Advertising 88

Advertising Retail Shipping Retargeting 88

Automatad Inc.

JANUARY 23, 2024

Marketers are gearing up for it by armoring themselves with potential alternatives such as contextual targeting , first-party data , and building a reliable relationship with audiences. One of these, Protected Audience API (PAAPI), is rethinking remarketing ( behavioral targeting ) with exceptional features and strengthening user privacy.

Audience 52

Audience Cookies Ad Server Viewability 52

Basis

NOVEMBER 14, 2022

In 2021, 218.3 Easily target and optimize your ads to reach the right audience. We’ve discussed how CTV advertising is a great way to connect with audiences where they’re watching video, and that there’s a lot of inventory to choose from. Retargeting. Private Marketplace. Private, premium auction inventory. Geotargeting.

Advertising 94

Advertising Retargeting Finance Banner 94

Ad Wisey

MAY 13, 2022

Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. Photo and picture uploads are the most popular sort of material on social media for increasing audience engagement. Wide audience.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Single Grain

AUGUST 18, 2023

Targeting Your Ideal Audience with Paid Advertising Paid advertising offers many benefits. We took first-party data from LinkedIn to align the ads with their target audience, experimenting with different ads to match user intent. They had successful sales in 2021 and set goals to surpass these revenue records.

ROI 98

ROI Marketing SEO CPA 98

Adtaxi

APRIL 7, 2022

More companies invested in digital strategies (such as web optimization and digital media and search) as opposed to traditional marketing (like event marketing) in 2021, so if digital hasn’t played a big role in your marketing efforts before, it should now. Audiences change and digital tactics are ever-evolving.

Marketing 77

Marketing Retargeting Click Through Rate Brand Awareness 77

Martech

MAY 13, 2022

Voice marketing uses voice-enabled devices like smart speakers and voice assistants on mobile phones to market to your audience. One of the great things about mobile marketing is that it allows businesses to reach a wide audience. There are several different beacon protocols including iBeacon for iOs users and Eddystone for Android.

Marketing 125

Marketing Banner Retail Geo targeting 125

Single Grain

JULY 9, 2021

One such channel is native advertising, which has allowed publishers to continue to monetize their audiences while offering a pleasant reading experience. Since native ads campaigns almost always target cold audiences, many native advertisers tend to use “advertorials,” a mix of a landing page with a sales letter ( here are a few examples ).

Native Advertising 134

Native Advertising Advertising Ad network Conversion 134

Clearcode

SEPTEMBER 20, 2023

Advantages of DSPs include automated ad buying, scalability, cost-effectiveness, and precise audience targeting. An example of integration between a DSP and a DMP is to gain audience extension. By automating the process, they enhance efficiency and precision in targeting the intended audience while managing costs effectively.

Demand Side Platform 110

Demand Side Platform Ad Exchange Ad Inventory Impressions 110

Lemonads

SEPTEMBER 18, 2020

AdsKeeper helps publishers monetize their ad inventory by displaying original content recommendations in the sidebar, meanwhile, it helps advertisers to acquire new audiences that perfectly match offers and works on a CPM basis, and has good advertisers throughout Europe! It’s all about you now!

Native Advertising 52

Native Advertising Advertising CPM Pop-Up 52

Lemonads

DECEMBER 13, 2020

Every marketer worth his or her salt can recognize the power of social media platforms and the connections these networks allow you to build with your audience. According to Oberlo, 49% of Snapchat members use the application several times per day, which is usually a sign of an engaged audience.

Affiliates 52

Affiliates Marketing Conversion Audience 52

Digiday

FEBRUARY 6, 2023

These tactics allow advertisers to continue reaching audiences on CTV while remaining mindful of spending. Marketers are increasingly drawn to connected TV because of its growing popularity among audiences and the channel’s performance capabilities. For marketers, CaaS bundles the creation of unique spots with inventory spend.

Retargeting 59

Retargeting Media Conversion Rate Audience 59

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public.

First-Party Cookies 124

First-Party Cookies Cookies Impressions Ad Exchange 124

Basis

OCTOBER 18, 2022

While the expected volume of holiday retail sales shows a 7% increase from 2021, some of that increase will be driven by inflation. These channels are always good ways of meeting this audience when and where they are, but even more so over the holidays. How will Economic Uncertainty Impact 2022 Holiday Shopping?

Advertising 71

Advertising Retargeting Education Retail 71

illumin

SEPTEMBER 19, 2024

You could have a brilliant ad, but the campaign will never reach the intended audience without the right strategy and the right targeting. The medium represented over $96 billion of digital display transactions in the US in 2021. Programmatic advertising works especially well when building a long-term connection with your audience.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

MNTN

AUGUST 9, 2023

With Connected TV (and the right partner), retail and ecommerce brands have an incredible opportunity to reach all of their target audiences through digital advertising on the biggest screen in the house. At MNTN, you can target different audiences in different ways. Now, you can leave those concerns behind.

Retail 52

Retail Conversion Rate Advertising Retargeting 52

Smart-Hub

DECEMBER 1, 2021

Programmatic advertising uses automations and software to determine and target ads to more high-converting audiences. That number could rise to reach $155 billion by the end of 2021. Create retargeting campaigns. Another feature one must learn how to use is setting up strong retargeting campaigns. billion in 2020.

Retargeting 52

Retargeting Entertainment Conversion Rate Brand Awareness 52

MNTN

JULY 21, 2022

Douglas’ suggestion about advertiser interest is already coming to fruition—after years of being kept away from Netflix’s sizable and diverse audience, many advertisers are eager to see what this new ad platform could offer. Not to mention that retargeting via paid social can be used to bolster CTV advertising campaigns.

Entertainment 98

Entertainment Retargeting Finance Advertising 98

Single Grain

NOVEMBER 13, 2019

B2B advertising is largely focussed on acquiring leads, and one of the biggest challenges B2B marketers face is targeting the right audience. Today, there is no place for broad audience targeting. As per eMarketer, by 2021, 88% of all U.S. Retargeting – target people who have already engaged with your brand in the past.

Demand Side Platform 97

Demand Side Platform Ad Exchange Pop-Up Audience 97

AdvertiseMint

FEBRUARY 3, 2022

Lead generation ad campaigns build quality first-party data lists that you can use for your other campaigns and to build effective lookalike audiences. Why it’s happening: The fewer people that can be tracked across different sites, the smaller certain Facebook Ad Targeting Audiences are going to be.

Retargeting 52

Retargeting CPA Conversion Brand Awareness 52

MNTN

MARCH 29, 2024

As consumers, we’re always more than a little ready to buy, so all retail advertisers need to do is get their ads in front of the right TV show, with the right audience, at the right time, and boom! Prospecting was essential during this period to grow their retargeting pool ahead of the shopping season.

Retail 52

Retail Conversion Rate Advertising Retargeting 52

Basis

AUGUST 30, 2022

In 2021, US CTV ad spend grew an estimated 60% year-over-year, reaching more than $14 billion. That means there’s a huge opportunity to captivate audiences and tell your brand or product’s story through a compelling CTV ad. Reaching the Right Audience. Ad spend on the channel is projected to hit $29.5

Advertising 85

Advertising Viewability Brand Awareness A/B Testing 85

Basis

JULY 28, 2022

Though linear TV still takes up the majority of ad spend in the US, CTV is making significant gains: from 2017 to 2021, US CTV advertising grew from $4.7B Automatic content recognition (ACR): technology built into smart TVs that allows the TV to identify what is playing on the screen—and helps marketers to target audiences more precisely.

Advertising 74

Advertising Retargeting A/B Testing Ad Inventory 74

Martech

JANUARY 11, 2022

In April we decided we needed to find a way to stay connected with our potential audiences at a consumer level, but also to stay connected with our industry partners, including airlines, tourism and media partners.”. In March 2020, Tourism Ireland paused its paid media advertising. “At

Marketing 103

Marketing Data Management Platform Retargeting Media 103

Martech

JUNE 27, 2023

Notice the discrepancies Notice how our goals sometimes misalign with the needs of our audiences. Andy Crestodina and Ascend2 conducted some useful research into this matter in 2021. Pricing is a glaring example: It’s a rare B2B company that operates with fixed, public pricing. Among the interesting discrepancies they discovered?

eCommerce 110

eCommerce Education Retargeting Communications 110

Ad Monsters

AUGUST 8, 2024

Apple made the first privacy move on mobile with the launch of its App Tracking Transparency (ATT) framework in 2021. For Android, this will provide tracking and reporting via its Attribution API, targeting through Topics and Protected Audiences APIs, and data collection and handling via the SDK Run Time.

Marketing 52

Marketing Retargeting Demand Side Platform Cookies 52

Clearcode

JANUARY 26, 2023

They are mainly used for cross-site identification, which can then power programmatic advertising processes like audience targeting, retargeting, frequency capping, and measurement. Behavioral targeting and retargeting to show personalized ads. Audience activation via DMPs to create audiences and run the cookie syncing process.

Cookies 77

Cookies First-Party Cookies GDPR Retargeting 77

Single Grain

JUNE 13, 2023

Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. billion USD in 2021 to a substantial $876 billion USD by the year 2026. billion USD.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Digiday

OCTOBER 9, 2022

“Whilst 2021 showed first-party data was the priority for advertisers, agencies, and publishers in 2021, this is now ranked third behind second-party data (the most popular priority averaging 57% with agencies leading at 60%) and third-party at 49%,” reads the report from IAB Europe. “All the big U.S.

Marketing 74

Marketing Demand Side Platform Data Management Platform Retail 74

Digiday

JUNE 15, 2022

Marketers will also be able to retarget people off Sam’s Club’s platforms through programmatic ad partnerships with The Trade Desk, IRI and LiveRamp. alone, retail media ad sales are expected to climb 39% from $29 billion in 2021 to $40 billion in 2022, according to Forrester, which predicts that could double to $85 billion by 2026.

Retail 65

Retail Ad network Media Retargeting 65

SpotX

JUNE 14, 2021

The return to in-person events in 2021 may make the once-novel virtual happy hour go the way of the dodo bird, but consumer demand for the flexibility and accessibility of streaming content continues to rise. . Audience targeting. While overall OTT and CTV ad spend is expected to grow in 2021, CTV ad spend accounted for only 3.5%

Retargeting 52

Retargeting Ad Inventory ROI Audience 52

Single Grain

DECEMBER 23, 2019

Some of the most exciting announcements from Google Marketing Live 2019 – an annual conference for marketers to learn about the latest products or new features for the coming year – were smart advertising campaigns, YouTube's lead ads, and the audience expansion tool (similar to Facebook’s Lookalike Audience).

Video Ads 96

Video Ads Machine Learning Conversion SEO 96