The Ad Tech Blog

JUNE 13, 2024

Adapting to changes in consumer confidence can improve ROI. This type of advertising is crucial for reaching a broad audience and driving engagement. By analyzing these metrics, businesses can make informed decisions about where to allocate their advertising budgets to maximize impact and return on investment (ROI).

ROI 130

ROI Audience Ad Targeting Conversion 130

Martech

MARCH 18, 2022

For the fall 2021 edition of the MarTech Conference, our theme was “Data. 2021 Stackie Awards announced at MarTech: See the winners : Once a year marketers lean on their Powerpoint skills to show just how connected their marketing platforms are. Marketing operations. To CDP or not to CDP? Content marketing.

MarTech 110

MarTech ROI Cookies Entertainment 110

Martech Series

MARCH 1, 2023

DrivenIQ, the experts in audience data and advertising technologies, has launched AMP, the world’s first Audience Intelligence Customer Data Platform. DrivenIQ also refreshes its brand to showcase the company’s advanced Identity Resolution capabilities.

Audience 73

Audience Cookies MarTech ROI 73

Karola Karlson

JANUARY 16, 2021

You will pay more in highly competitive industries, e.g. fashion and travel as more brands are competing for your audience’s attention. One of the most burning questions of marketers interested in Instagram ads is the potential ROI – how much does a click or conversion cost on Instagram? Instagram ads CPC in 2021.

CPC 52

CPC ROI CPM Conversion 52

PrograMetrix

JUNE 23, 2021

State of Account Based Marketing in 2021. The result is a bigger impact and a much better ROI as compared to other marketing efforts. Take those strategies and partner them with innovative ABM techniques that will help you scale your B2B marketing plan, target those key accounts, and create unequaled ROI.

Marketing 52

Marketing ROI Advertising Audience 52

Automatad Inc.

JANUARY 23, 2024

Marketers are gearing up for it by armoring themselves with potential alternatives such as contextual targeting , first-party data , and building a reliable relationship with audiences. One of these, Protected Audience API (PAAPI), is rethinking remarketing ( behavioral targeting ) with exceptional features and strengthening user privacy.

Audience 52

Audience Cookies Ad Server Viewability 52

InMobi

JANUARY 27, 2021

InMobi launches the 2021 Mobile Handbook to examine the year that was and discussing the year ahead. Short Video, loved by all: In an unfamiliar reality, audiences moved to consume short videos, for learning new skills and entertainment. Indians generated 1.8

Marketing 52

Marketing Search Advertising ROI Entertainment 52

Martech

OCTOBER 27, 2023

Dig deeper: B2B social media ‘sweet spots’: What’s working and what’s not Although TikTok’s audience skews young, it does attract people of all ages — 30.4% of TikTok’s advertising audience is aged 35 and up, including 5.5% Pricing hasn’t yet been announced. in the 55+ category. That may not sound great, but in the U.S., Why we care.

ROI 122

ROI MarTech Audience Media 122

Martech Series

NOVEMBER 23, 2022

With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments. Valued at USD$198.4

Audience 90

Audience Advertising Rich Media Entertainment 90

InMobi

MARCH 24, 2022

Here is our interview with Boots UK and ROI's Ollie Shayer. The latest evolution is our own in-house agency, Boots Media Group, which we launched in partnership with Threefold in September 2021. Brands want to work with partners that have the verified first-party data they need to find their target audiences.

ROI 52

ROI Media Retail Cookies 52

Adtelligent

DECEMBER 29, 2020

It allows marketers to optimize the ad copy, the targeting and, ultimately, create a marketing plan with specific KPIs and target audience that will do the brand’s efforts justice across all marketing platforms. Let’s see why these two will be essential components of programmatic advertising in 2021 and beyond.

Advertising 52

Advertising Ad Space Audience Education 52

Martech Series

JANUARY 8, 2023

and Albertsons Media Collective , the retail media arm for the Albertsons Companies, are partnering on a first-to-market solution that will enable marketers to better target and measure based on ROI in Connected TV (CTV) environments. Omnicom Media Group (OMG) , the media services division of Omnicom Group Inc.

Media 76

Media Retail eCommerce Electronics 76

Lemonads

OCTOBER 4, 2020

Our PowerAdSpy Review is a complete full guide of what you need to know to put them into practice in 2021! You can discover which are the most popular ads running that are hooking audiences and driving more traffic , all thanks to competitors’ techniques and strategies! Ready to get a deeper look into PowerAdSpy's features ?

Affiliates 52

Affiliates Geo targeting eCommerce Non-Profit 52

illumin

SEPTEMBER 19, 2024

You could have a brilliant ad, but the campaign will never reach the intended audience without the right strategy and the right targeting. The medium represented over $96 billion of digital display transactions in the US in 2021. Programmatic advertising works especially well when building a long-term connection with your audience.

Advertising 52

Advertising Demand Side Platform Ad Space Ad Inventory 52

Martech

FEBRUARY 14, 2022

Earned media is currently the fastest growing marketing channel and when done correctly, the most valuable way to communicate with your audience. of the pitches they received in 2021? This study proves that earned media ROI is on a severe decline when it has the strongest potential of positively impacting business goals.

Media 98

Media SEO Communications ROI 98

Martech Series

AUGUST 12, 2022

This boom in small and medium content creators flocking to CTV apps allows them to cut through the noise and reach their audience directly. This has been well received by viewers, allowing our analysts to recognize a 170% year-over-year uplift in the consumption of these programs between Q1 2021 and Q1 2022.

Advertising 96

Advertising Manufacturing Impressions Audience 96

Basis

SEPTEMBER 27, 2023

In fact, the pharmaceutical industry is projected to see an over 40% increase in digital advertising spend from 2021 to 2024. Ryan Sperry: I’d say the need for taking an omnichannel approach, which focuses on creating a seamless, holistic customer experience across all the channels where an audience spends time.

Pharmaceuticals 75

Pharmaceuticals Healthcare Marketing ROI 75

Martech Series

SEPTEMBER 8, 2022

This number marks a doubling in customers from November 2021, highlighting the continued adoption of QR codes as brands discover ways to enhance their digital experience strategy. ” Marketing Technology News: OPTIZMO Recognized as One of the Best Compliance Solution Providers in 2022. .”

ROI 91

ROI MarTech Audience Marketing 91

Martech Series

NOVEMBER 16, 2022

“These latest findings capture the industry’s enthusiasm and adoption of addressable, which has become an increasingly important tool for advertisers to reach their audiences effectively and with tangible ROI.”. 37% of those currently using addressable advertising said they plan to increase their ad spend in it in 2023.

Advertising 75

Advertising ROI MarTech Audience 75

Ad Monsters

OCTOBER 18, 2022

With a recession imminent, advertisers are confident that OOH will weather the storm, especially since OOH spending was up 38 percent from 2020-2021. Because it now integrates innovative technologies that make it easier than ever to track marketing performance and see its return on investment (ROI). OOH delivers in the ROI category.

Advertising 71

Advertising Pharmaceuticals ROI Conversion Rate 71

Karola Karlson

JANUARY 2, 2023

In this chapter of our Instagram Advertising Guide , we’re going to discover all the different Instagram target audiences. How to create Instagram and Facebook ad audiences? How to set up Custom Audiences and Lookalike Audiences? What are the best Instagram audience targeting options to use?

Ad Targeting 97

Ad Targeting Retargeting Audience ROI 97

Digiday

JUNE 28, 2023

After a bonanza of financial activity in 2021 and 2022, esports organizations and leagues alike are facing scrutiny from their investors, and the industry as a whole has struggled to consistently turn a profit. At this point, the writing is all over the wall: esports winter has arrived. We’ve all seen the effects of esports winter.

ROI 56

ROI Audience Media Marketing 56

Martech Series

FEBRUARY 6, 2023

With a mind to optimizing budgets and doing more with less, event marketers are leveraging the everyday event format to cut through the noise of overcrowded and anonymous experiences and reach their audiences more frequently. ” Marketing Technology News: IZEA Announces Q4 2022 Managed Services Bookings of $7.9M

Audience 81

Audience ROI Impressions MarTech 81

Martech

SEPTEMBER 27, 2021

How to improve marketing ROI with clean data. Once you’ve collected more audience data, it’s important to categorize it. Today, trust and transparency are important factors in determining a brand’s online success. But how do marketers build trust? Value data privacy to build customer trust.

Data Management Platform 130

Data Management Platform GDPR MarTech ROI 130

Banner Flow

DECEMBER 16, 2021

By the end of 2021, Statista predicts social advertising spend could reach $153,974 million – that’s projected to grow by 10.93% annually to $233,137 million by 2025. While 2021 has been another pandemic-affected year, we have seen shifts in comparison to 2020, so what will 2022 bring? Automating social ad production.

Media 98

Media Advertising ROI Entertainment 98

Lemonads

FEBRUARY 2, 2021

Companies that promote their services have access to a global audience of engaged users, so they are happy to pay top-dollar for traffic that allows them to generate higher revenues. Airpush started off as a push notification ad network, but it has taken up the mantle of an innovative leader and has implemented a variety of ad formats.

Advertising 52

Advertising Affiliates Ad network Mobile Ads 52

Martech Series

JUNE 24, 2022

As per some statistics, 70% of the marketers in 2021 believed that video marketing resulted in a positive ROI. B2B video marketing is a part of a typical B2B content marketing strategy that involves planning, creating, and sharing your content in video format with your B2B target audience. What is B2B video marketing?

Marketing 126

Marketing Manufacturing Audience ROI 126

Martech Series

JULY 29, 2022

Whether identity-based, probabilistic, deterministic, or context-driven, the possibility for deterministic, household, and aggregate solutions gives companies the opportunity to extend their audiences and ensure addressability, manage frequency and measurability. Putting the People First. This does not have to be a future endeavor.

Header Bidding 103

Header Bidding Cookies Demand Side Platform Audience 103

Lemonads

DECEMBER 2, 2020

In fact, Nativo’s mission is to equip advertising for the age of content, improving the web experience, and creating meaningful connections for today’s digital consumer with an extraordinary reach of 630M professionals , keeping the audiences engaged which is what matters most! Nativo Review Company Nativo , Inc. Let’s see Nativo pros !

Native Advertising 52

Native Advertising Advertising A/B Testing Machine Learning 52

Martech Series

SEPTEMBER 20, 2022

Viral Nation will integrate MediaKits’ data-aggregation abilities with its tech platform to help artists, influencers, athletes, and creators better understand and reach their audiences. Marketing Technology News: Domo and Walker Edison Named 2022 Nucleus ROI Winners.

ROI 83

ROI Impressions MarTech Agency 83

Martech

OCTOBER 19, 2022

Traditional media ads can’t measure the true ROI of media campaigns in real-time. It does this while letting you target your ads to exactly the audience you’re looking for. The DSP is connected to a data management platform (DMP) which ensures the placement targets the right audience. Was it the creative? Where it ran?

Advertising 121

Advertising Marketing Ad Exchange Retail 121

Martech Series

JULY 28, 2022

According to 360i Research , the global personalization software market — which represents many of the relatively new tools marketers use to identify and reach bespoke audiences — will rise to $943.25 In today’s market, you need to care deeply about your audience — and you need the right martech tools to make those insights actionable.

MarTech 80

MarTech ROI Audience Agency 80

Martech Series

JULY 14, 2022

“Our study validates that CTV has become an invaluable channel for brand marketers and agencies to follow their audiences, plan with data-driven targeting, and measure with outcomes-based performance. Precision audience targeting and extended reach for linear TV campaigns top the list of CTV advertising audience benefits.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

Martech

SEPTEMBER 12, 2022

Instead of product (candidate) ads, they ran brand ads designed to connect with the target audience on an emotional level. . A lot went into efforts that failed every conceivable ROI test. . million from the target audience. So he brought in a whole new digital team and started spending a lot on digital advertising. Did it work?

Marketing 98

Marketing Audience MarTech ROI 98

InMobi

NOVEMBER 7, 2022

In 2021 alone, over 9.33 There has been a whopping 2x jump in mobile gaming ad spends since 2021. Here’s how brands can play it smartly: Play the right game: Find out the games that your audience loves and is suited to your brand’s values. Among us, there are millions of gamers. Sure, but why should brands play?

Advertising 52

Advertising Marketing Viewability Brand Awareness 52

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public.

First-Party Cookies 123

First-Party Cookies Cookies Impressions Ad Exchange 123

PrograMetrix

JULY 6, 2022

This award follows hot on the heels of PrograMetrix’s selection in the 2021 awards, making it the agency’s second consecutive placing in the digital marketing industry’s highly-acclaimed list of the best ad tech, data providers, strategic partners, and agencies in the business. About AdExchanger.

Ad Tech 52

Ad Tech ROI Agency Impressions 52