VideoWeek

OCTOBER 10, 2024

Tesco Media and Insights Platform, the retail media business launched by British supermarket giant Tesco back in 2021, announced a number of updates to its offering at its Upfronts presentation this week, including the addition of video ads to the Tesco website and app. Follow VideoWeek on Twitter and LinkedIn.

Video Ads 59

Video Ads Retail Media eCommerce 59

Digiday

OCTOBER 27, 2022

Insider is making more money than last year from its videos on its website and is seeing particular growth from direct-sold video ads, where advertisers commit to spend a certain amount and buy ads across Insider’s owned & operated and other platforms like YouTube. So you kind of need to pick your bets.

Video Ads 69

Video Ads Ad Inventory Audience Ad Targeting 69

Martech

MAY 11, 2022

CTV has become the dominant platform globally for video ad impressions according to a new report from Innovid, the independent linear, CTV and digital advertising and measurement platform. The use of QR codes continued to grow, generating high intent from audiences. This is the first time CTV has out-performed mobile.

Impressions 115

Impressions Video Ads MarTech Audience 115

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

Advertising 119

Advertising Video Ads CPM Viewability 119

Single Grain

JULY 29, 2021

With Spotify, you can deliver your messages directly to your audience when they are already tuned in to their favorite songs or podcasts. As an advertising platform, Spotify offers dual benefits: First, it enables you to reach a large audience base via different audio ads. Second, you can run video ads that play unmuted.

Video Ads 59

Video Ads Impressions Audience Advertising 59

Automatad Inc.

MAY 9, 2023

Today, publishers can display various ad formats on their websites, from traditional banners to rich media to video ads. Because now, people don’t just want the content to be read; they prefer content to be video. What Are Video Ads for Publishers? Non-linear Video Ads: Non-linear video ads aren’t video ads.

Video Ads 52

Video Ads Ad Server Banner Ad network 52

The Ad Tech Blog

JUNE 13, 2024

**Digital ad spend** refers to the amount of money allocated by businesses for advertising on digital platforms such as social media, search engines, and websites. This type of advertising is crucial for reaching a broad audience and driving engagement.

ROI 130

ROI Audience Ad Targeting Conversion 130

Automatad Inc.

OCTOBER 26, 2023

Online video content is booming, and so are video ads. Moreover, as digital video advertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it. So, get ready to unlock the power of video ad monetization to captivate your audience and turn your website into a profit machine.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

InMobi

APRIL 7, 2021

The 2021 Mobile Gaming Report, India talks about the gaming revolution beyond the pandemic and helps marketers understand their audience's gaming behavior. It highlights gaming personas, advertiser insights, and the performance of different ad experiences in the gaming category. trillion auctions). trillion auctions).

Entertainment 52

Entertainment Audience Video Ads Retail 52

Karola Karlson

JANUARY 5, 2021

For example, how to design your Facebook ads to get more clicks? Or what Facebook ad sizes to create for maximum success? Looking for Instagram ad specs? Read about Instagram ad size in 2021. Facebook ad size and dimensions in 202 1. For example, compare these two ads: The 1080 x 1080px ad looks much larger.

Banner 52

Banner Video Ads Audience Real Estate 52

Monetize More

OCTOBER 18, 2022

Video ads help advertisers deliver creative storytelling and connect with audiences. It’s no wonder why more advertisers are embracing video. In 2021 alone, revenue from video marketing reached over $27 billion. Video as spend has already crossed over $50 billion as of 2022 and this will only go up.

Ad network 52

Ad network Video Ads Ad Server Header Bidding 52

InMobi

MARCH 9, 2022

This ad format also takes advantage of the documented success of video ads in general — but more on that later. Rewarded video operates on value systems established between a user and a game. Rewarded video ads are the ticket for users to get what they want in a game. video and tasks).

Video Ads 52

Video Ads Banner Communications Advertising 52

Single Grain

JULY 16, 2021

To get you started, we put this guide together, where you will learn everything you need to know to create a TikTok ads campaign. How to Create a TikTok Ads Campaign. Assets : Store and manage your events data, creatives, audiences, and catalog. Insights : Receive suggestions about your campaigns' and ads’ performance.

CPM 133

CPM Conversion Audience CPC 133

InMobi

SEPTEMBER 29, 2021

As the year comes to an end, our report ‘Decoding the Connected Indian Festive Shopper in 2021’ helps brands strike a chord with festive shoppers this year. Brand Lovers – audiences with high brand affinity. Download our report ‘Decoding the Connected Indian Festive Shopper in 2021’ Download Now

Audience 52

Audience Video Ads Marketing 52

InMobi

NOVEMBER 3, 2021

Apart from this claimed behaviour by Indonesians, the brand also considered observed behaviour by working with InMobi’s Audience Intelligence Platform to evaluate footfall in leisure destinations across each province. By combining these sources of truth, Lifebuoy arrived at the C.A.R.E As a result, the brand reached 1.9

Video Ads 52

Video Ads Education Communications Audience 52

Martech

FEBRUARY 11, 2022

Read next: How TikTok influenced one of the top performing video ads of 2021. Don’t underestimate the growing impact on marketing of the short-form video format represented by YouTube Shorts, Instagram Reels and, of course, Tik Tok. Why we care.

Video Ads 126

Video Ads Conversion MarTech Audience 126

Adtelligent

JULY 19, 2022

Paid search advertising shows high levels of efficiency, mainly because the ad is for people already searching for this service or product. Considering that people are searching for everything via search engines, there is a potential for big audiences. They are marked as ads to avoid any confusion. Importance. billion by 2025.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Martech

MAY 6, 2022

These new platforms enable digital marketers to better connect with their target audiences. Regardless of which platform you choose, you must engage your audience and capture their attention. This ad creates an escapist reality wherein consumers associate the product with positive emotions. TikTok’s Re: Make campaign.

Media 122

Media Marketing Non-Profit Audience 122

Adtelligent

DECEMBER 29, 2020

This tactic uses algorithms and tools to determine, order, and, eventually, purchase some much-needed ad space. It allows marketers to optimize the ad copy, the targeting and, ultimately, create a marketing plan with specific KPIs and target audience that will do the brand’s efforts justice across all marketing platforms.

Advertising 52

Advertising Ad Space Audience Education 52

VideoWeek

OCTOBER 11, 2024

PayPal Launches Ad Business in Retail Media Pitch PayPal has officially launched its ads business, PayPal Ads, in the US. The division will sell digital ads using data obtained from purchases made across its US properties, with plans to sell video ads within the next year. Read more on VideoWeek.

Video Ads 64

Video Ads Ad Tech Retail GDPR 64

Karola Karlson

FEBRUARY 1, 2021

Looking at the Facebook ads cost data from April 2020 – April 2021, we can see that t he average Facebook ads CPC is between $0.5 – $3,5. Facebook ads CPC in 2021. I n March 2021, the average Facebook CPM was between $2 – $20. Facebook ads CPM in 2021. Your target audience.

CPC 52

CPC CPM Click Through Rate Audience 52

Lemonads

DECEMBER 20, 2020

Why the ultimate guide to google ads for 2021? If you’re considering investing in ads to reach a target audience, with over 259 million visitors and 4.8 And… Google Ads Numbers So let’s discover how to advertise on Google and how to optimize your campaigns to achieve the best results with your ads!

Pop-Up 52

Pop-Up SEO Audience Video Ads 52

Martech

MARCH 11, 2022

Source: Statista ) Mobile game consumer spend reached $116 billion in 2021 – $16 billion more than in 2020. (Source: Insider Intelligence ) In 2020, mobile games revenue in the U.S. reached a record $10.73 Source Data.ai ) User penetration is expected to hit 28.5% Statista) Mobile gamers play 10+ hours a week, on average. Tapjoy ).

Advertising 122

Advertising Pop-Up Banner Video Ads 122

VideoWeek

FEBRUARY 28, 2024

Accompanying that shift to online video, the research identified a sharp rise in the adoption of smart devices, including Smart TVs, streaming devices and TV sticks. According to the study, the use of connected devices in India has grown by 58 percent between 2021 and 2023. Meanwhile online ad revenues in India are forecast for 12.7

Video Ads 105

Video Ads Communications Audience Media 105

Martech

AUGUST 25, 2022

It’s one of the fastest major launches we’ve seen, with the product going from general availability (Nov 2021) to forced migration (Sep 2022) in less than a year. Sure, ads were important too. But if you had the best ad and showed it to the wrong audience or paid too much for it, you’d get poor results.

Machine Learning 119

Machine Learning Conversion Geo targeting Audience 119

Digiday

JANUARY 29, 2023

The cost of advertising there keeps rising but delivering smaller and older audiences, where both Screenvision and NCM offer a more captive crowd. “If “The movie slate for 2023 is incredibly full of a great varied slate of movies for everyone, from young audiences and beyond to families and some older audiences.

Video Ads 69

Video Ads Media Advertising Brand Awareness 69

Martech

APRIL 5, 2023

Marketers have long depended on third-party cookies and mobile IDs to target ads based on data associated with these identifiers. As recently as mid-2021, 83% of marketers surveyed by Innovid were still using third-party cookies, and, for many marketers, their strategy was very reliant on this technology.

Cookies 122

Cookies Mobile Ads GDPR MarTech 122

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 of total digital ad expenditure.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Martech

OCTOBER 19, 2022

It does this while letting you target your ads to exactly the audience you’re looking for. The DSP is connected to a data management platform (DMP) which ensures the placement targets the right audience. Programmatic direct is buying a guaranteed number of ad impressions on specific websites or from selected publishers.

Advertising 130

Advertising Marketing Ad Exchange Retail 130

Lemonads

OCTOBER 4, 2020

Our PowerAdSpy Review is a complete full guide of what you need to know to put them into practice in 2021! Competition is high and many ads are achieving the goals you wished you wanted to achieve? PowerAdSpy offers ad examples composes of attributes such as: Demographics and Location-based ad examples by choosing any location.

Affiliates 52

Affiliates Geo targeting eCommerce Non-Profit 52

Single Grain

DECEMBER 23, 2019

Some of the most exciting announcements from Google Marketing Live 2019 – an annual conference for marketers to learn about the latest products or new features for the coming year – were smart advertising campaigns, YouTube's lead ads, and the audience expansion tool (similar to Facebook’s Lookalike Audience).

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

InMobi

DECEMBER 9, 2021

InMobi helped deliver tailored video communication to victims and bystanders on the appropriate ways to react and encouraged both groups to #StandUp against harassment. The immersive video ads saw record levels of engagement and drove over 10,000 sign-ups to the training program.

Education 52

Education Rich Media Video Ads Communications 52

VideoWeek

JUNE 13, 2023

Its device graph houses viewer information from ACR and geolocation data based on ZIP codes, which advertisers can use to target hyperlocal audiences. In 2021 the company invested $100 million in Google Cloud technology, leveraging its machine learning capabilities to automatically move ad budgets into higher-performing placements.

Ad Tech 98

Ad Tech Machine Learning Data Management Platform Impressions 98

Brid.tv

OCTOBER 24, 2022

According to 2021 research by Kevel , 70% of U.S. publishers use header bidding to increase video ad revenue. That’s why having access to header bidding analytics is essential to maximizing ad yield. These rates depend on many factors, like your bidding strategy, target audience, and available demand.

Header Bidding 98

Header Bidding A/B Testing Fill rate Video Ads 98

Adtaxi

MARCH 22, 2022

A 2020 study found that people not only share video more often than other forms of content, but over 80% of people make purchasing decisions based on a brand’s video. Advertisers hoping to meaningfully engage with their audience need video advertising. social network video ad spending will grow to $24.35

Advertising 72

Advertising Marketing Video Ads Audience 72

Digiday

OCTOBER 13, 2022

People turn to various forms of content to inform buying decisions, from unboxing videos to written recipes and home improvement blogs. A 2021 Google and Ipsos holiday survey found that 64% of U.S. Video ads also help brands deliver relevant, personalized experiences to audiences at their most engaged moments.

Shipping 68

Shipping Video Ads Audience Marketing 68

Basis

AUGUST 26, 2022

And now, with many of the mobile behaviors that consumers adopted toward the beginning of the pandemic looking like they are here to stay, marketers have an array of new possibilities to effectively and efficiently meet the needs, habits, and surroundings of their audience—and to build more trust-based, personalized relationships at scale.

Advertising 85

Advertising Mobile Ads Retail Entertainment 85