InMobi

MARCH 9, 2022

This ad format also takes advantage of the documented success of video ads in general — but more on that later. Rewarded video operates on value systems established between a user and a game. Rewarded video ads are the ticket for users to get what they want in a game. video and tasks).

Video Ads 52

Video Ads Banner Communications Advertising 52

InMobi

APRIL 7, 2021

The 2021 Mobile Gaming Report, India talks about the gaming revolution beyond the pandemic and helps marketers understand their audience's gaming behavior. It highlights gaming personas, advertiser insights, and the performance of different ad experiences in the gaming category. trillion auctions). trillion auctions).

Entertainment 52

Entertainment Audience Video Ads Retail 52

VideoWeek

NOVEMBER 18, 2022

In this week’s Week in Review: MRC maintains Nielsen’s suspension, Channel 4 partners with Nectar360, and Microsoft launches video ads. Microsoft Brings Video Ads to Audience Network. Video can be bought on a cost per mille, cost per view, or cost per click basis. Top Stories.

Video Ads 52

Video Ads Retail Audience Media 52

InMobi

SEPTEMBER 29, 2021

As the year comes to an end, our report ‘Decoding the Connected Indian Festive Shopper in 2021’ helps brands strike a chord with festive shoppers this year. Brand Lovers – audiences with high brand affinity. Download our report ‘Decoding the Connected Indian Festive Shopper in 2021’ Download Now

Audience 52

Audience Video Ads Marketing 52

InMobi

NOVEMBER 3, 2021

Apart from this claimed behaviour by Indonesians, the brand also considered observed behaviour by working with InMobi’s Audience Intelligence Platform to evaluate footfall in leisure destinations across each province. By combining these sources of truth, Lifebuoy arrived at the C.A.R.E As a result, the brand reached 1.9

Video Ads 52

Video Ads Education Communications Audience 52

The Ad Tech Blog

JUNE 13, 2024

**Digital ad spend** refers to the amount of money allocated by businesses for advertising on digital platforms such as social media, search engines, and websites. This type of advertising is crucial for reaching a broad audience and driving engagement.

ROI 130

ROI Audience Ad Targeting Conversion 130

VideoWeek

MAY 3, 2024

In this week’s Week in Review: TF1 reports strong Q1 ad growth, Roblox rolls out video ads, and Sony and Apollo up their bid for Paramount. Percent Ad Revenue Growth After Streaming Revamp TF1 revenues were up 6.7 Initial brands deploying video ads on Roblox include e.l.f Top Stories TF1 Reports 6.6

Video Ads 52

Video Ads Ad Tech Media Audience 52

Adtelligent

DECEMBER 29, 2020

This tactic uses algorithms and tools to determine, order, and, eventually, purchase some much-needed ad space. It allows marketers to optimize the ad copy, the targeting and, ultimately, create a marketing plan with specific KPIs and target audience that will do the brand’s efforts justice across all marketing platforms.

Advertising 52

Advertising Ad Space Audience Education 52

Lemonads

DECEMBER 20, 2020

Why the ultimate guide to google ads for 2021? If you’re considering investing in ads to reach a target audience, with over 259 million visitors and 4.8 And… Google Ads Numbers So let’s discover how to advertise on Google and how to optimize your campaigns to achieve the best results with your ads!

Pop-Up 52

Pop-Up SEO Audience Video Ads 52

InMobi

DECEMBER 9, 2021

InMobi helped deliver tailored video communication to victims and bystanders on the appropriate ways to react and encouraged both groups to #StandUp against harassment. The immersive video ads saw record levels of engagement and drove over 10,000 sign-ups to the training program.

Education 52

Education Rich Media Video Ads Communications 52

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

Advertising 110

Advertising Video Ads CPM Viewability 110

Martech

MAY 11, 2022

CTV has become the dominant platform globally for video ad impressions according to a new report from Innovid, the independent linear, CTV and digital advertising and measurement platform. The use of QR codes continued to grow, generating high intent from audiences. This is the first time CTV has out-performed mobile.

Impressions 107

Impressions Video Ads MarTech Audience 107

Lemonads

OCTOBER 4, 2020

Our PowerAdSpy Review is a complete full guide of what you need to know to put them into practice in 2021! Competition is high and many ads are achieving the goals you wished you wanted to achieve? PowerAdSpy offers ad examples composes of attributes such as: Demographics and Location-based ad examples by choosing any location.

Affiliates 52

Affiliates Geo targeting eCommerce Non-Profit 52

Digiday

JANUARY 29, 2023

The cost of advertising there keeps rising but delivering smaller and older audiences, where both Screenvision and NCM offer a more captive crowd. “If “The movie slate for 2023 is incredibly full of a great varied slate of movies for everyone, from young audiences and beyond to families and some older audiences.

Video Ads 68

Video Ads Media Advertising Brand Awareness 68

InMobi

DECEMBER 14, 2021

In fact, at the start of 2021, India accounted for 14% of the global app installs, only second to China. Large-scale disruption in supply chains dealt a major blow to retail shopping, building an online shopping audience that is here to stay. The key to appealing to audiences from tier-II and tier-III cities is by going hyper-local.

Marketing 52

Marketing Retail Entertainment Food 52

VideoWeek

FEBRUARY 28, 2024

Accompanying that shift to online video, the research identified a sharp rise in the adoption of smart devices, including Smart TVs, streaming devices and TV sticks. According to the study, the use of connected devices in India has grown by 58 percent between 2021 and 2023. Meanwhile online ad revenues in India are forecast for 12.7

Video Ads 106

Video Ads Communications Audience Media 106

Adtelligent

JULY 19, 2022

Paid search advertising shows high levels of efficiency, mainly because the ad is for people already searching for this service or product. Considering that people are searching for everything via search engines, there is a potential for big audiences. They are marked as ads to avoid any confusion. Importance. billion by 2025.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Adtaxi

MARCH 22, 2022

A 2020 study found that people not only share video more often than other forms of content, but over 80% of people make purchasing decisions based on a brand’s video. Advertisers hoping to meaningfully engage with their audience need video advertising. social network video ad spending will grow to $24.35

Advertising 72

Advertising Marketing Video Ads Audience 72

VideoWeek

JUNE 8, 2022

percent growth rate projected in December 2021. While growth in North America (12 percent), MENA (7 percent) and Western Europe (6 percent) are unchanged, Central and Eastern European ad spend is set to fall by 26 percent. billion in 2021 to $179.2 The company published its Advertising Expenditure Forecasts report this morning.

Brand Awareness 59

Brand Awareness Video Ads Media Agency 59

InMobi

APRIL 26, 2022

Previously on the blog, we covered the basics of rewarded video ads and the key things that publishers should know about this ad format. We are now digging deeper into why publishers should consider InMobi for their rewarded video monetization strategy.

Banner 59

Banner Video Ads Fill rate Audience 59

VideoWeek

JUNE 13, 2023

Its device graph houses viewer information from ACR and geolocation data based on ZIP codes, which advertisers can use to target hyperlocal audiences. In 2021 the company invested $100 million in Google Cloud technology, leveraging its machine learning capabilities to automatically move ad budgets into higher-performing placements.

Ad Tech 98

Ad Tech Machine Learning Data Management Platform Impressions 98

Lemonads

FEBRUARY 2, 2021

Companies that promote their services have access to a global audience of engaged users, so they are happy to pay top-dollar for traffic that allows them to generate higher revenues. Airpush started off as a push notification ad network, but it has taken up the mantle of an innovative leader and has implemented a variety of ad formats.

Advertising 52

Advertising Affiliates Ad network Mobile Ads 52

Smart-Hub

JULY 11, 2022

In-app video. What is mobile video advertising? Let’s start with what mobile video advertising is all about — all kinds of video ad units that can be served in the mobile ecosystem. Mobile advertising video can be served in two ecosystems — in apps and on the mobile web. In-app video ad formats.

Video Ads 40

Video Ads Banner Click Through Rate Impressions 40

Digital Turbine

NOVEMBER 21, 2023

In 2021, U.S. According to Appsflyer , in the gaming sector, global Android game app installs grew by 8% from 2021 to 2022, while iOS saw a 5% decline. Publishers are able to collect more feedback from a broader and more diverse audience, which they might not get in a local setting.

Banner 94

Banner Click Through Rate A/B Testing Fill rate 94

illumin

JULY 23, 2024

Augmented reality (AR) is emerging as a groundbreaking technology – not just for consumers in the advertising world; it also offers brands the opportunity to create immersive and interactive experiences for their audiences. Studies show that AR experiences lead to 70% more memory encoding compared to traditional static ads.

Advertising 104

Advertising Conversion Rate Pop-Up Brand Lift 104

Digiday

OCTOBER 13, 2022

People turn to various forms of content to inform buying decisions, from unboxing videos to written recipes and home improvement blogs. A 2021 Google and Ipsos holiday survey found that 64% of U.S. Video ads also help brands deliver relevant, personalized experiences to audiences at their most engaged moments.

Shipping 66

Shipping Video Ads Audience Marketing 66

VideoWeek

APRIL 26, 2023

Video ad spend in the UK grew 9 percent in 2022, outpacing display at 6 percent, according to IAB UK’s latest Digital Ad Spend report. billion, an 11 percent increase on 2021. The findings show the market continuing to grow since the pandemic-fuelled ad spend boom, rising 56 percent since the start of 2020.

Retail 59

Retail Video Ads Media Advertising 59

Martech

FEBRUARY 11, 2022

Read next: How TikTok influenced one of the top performing video ads of 2021. Don’t underestimate the growing impact on marketing of the short-form video format represented by YouTube Shorts, Instagram Reels and, of course, Tik Tok. Why we care.

Video Ads 117

Video Ads Conversion MarTech Audience 117

VideoWeek

MARCH 7, 2023

This is the first acquisition Venatus has made since receiving investment from private equity firm LivingBridge in 2021, designed to help Venatus scale its gaming technology offering. AdinPlay has forecast revenues of over €20 million this year, which Venatus says complements its own strategic growth plans.

Ad Tech 65

Ad Tech Video Ads Audience Advertising 65

InMobi

OCTOBER 7, 2021

Brand #1: Sprite drove record engagement and conversions with shoppable video ads Leveraging InMobi audiences, Sprite identified personalized audience cohorts and engaged them with 15-second short-video ads featuring two young individuals going through a boring day and how consuming Sprite elevates their mood instantly.

Click Through Rate 52

Click Through Rate Video Ads Conversion Rate Brand Awareness 52

Basis

AUGUST 26, 2022

And now, with many of the mobile behaviors that consumers adopted toward the beginning of the pandemic looking like they are here to stay, marketers have an array of new possibilities to effectively and efficiently meet the needs, habits, and surroundings of their audience—and to build more trust-based, personalized relationships at scale.

Advertising 83

Advertising Mobile Ads Retail Entertainment 83

InMobi

DECEMBER 21, 2020

Get your complimentary copy of this report today to learn all about: Why in-app video advertising is the best way to reach people on their favorite device (i.e. The current state of in-app video ad spending beyond user-generated content like Instagram Stories. Why video views alone don’t tell the whole story.

Advertising 52

Advertising Video Ads Viewability Click Through Rate 52

Martech

MAY 6, 2022

These new platforms enable digital marketers to better connect with their target audiences. Regardless of which platform you choose, you must engage your audience and capture their attention. This ad creates an escapist reality wherein consumers associate the product with positive emotions. TikTok’s Re: Make campaign.

Media 113

Media Marketing Non-Profit Audience 113

InMobi

NOVEMBER 7, 2022

In 2021 alone, over 9.33 There has been a whopping 2x jump in mobile gaming ad spends since 2021. Here’s how brands can play it smartly: Play the right game: Find out the games that your audience loves and is suited to your brand’s values. Blended in-game ads are what brands are most looking forward to.

Advertising 52

Advertising Marketing Viewability Brand Awareness 52

Martech Series

JUNE 28, 2022

As the video player technology for 4000+ leading publishers including The Associated Press, Accuweather, McClatchy and Reuters, Connatix offers unique, proprietary inventory and engaged audiences that advertisers would not be able to target without leveraging Connatix’s technology.

Viewability 85

Viewability Impressions Video Ads MarTech 85

Digiday

NOVEMBER 2, 2022

It’s unclear how much Canon dedicated to its new marketing efforts as Price declined to offer further details around ad spend. This year, Canon’s marketing dollars are spread across social media, influencer marketing and digital video ads. TV ad spend in the U.S. billion in 2021. million on advertising, up from $5.2

Advertising 69

Advertising Brand Awareness Video Ads Media 69

Lemonads

DECEMBER 11, 2020

Peek on Other Amazon Advertising products Display ads – appearing on other Amazon websites, apps, and devices as someone is checking other products. Video ads – displayed on Amazon websites and devices Custom ads – tailor-made advertisements Amazon DSP – a demand-side platform for reaching your audience programmatically.

Advertising 52

Advertising Click Through Rate Demand Side Platform Keyword advertising 52