2021 Banner Fill rate 
InMobi
JULY 26, 2021
And it’s important to do this in early Q3 to reap the benefits from the last few months of 2021. Here are a few variables to consider as we dive into the second half of the year: 1) Demand Diversity – We recommend that you talk to your bidding partners (SSP/Exchange) to understand the projected demand growth in Q3-Q4 2021.
Digital Turbine
NOVEMBER 21, 2023
In 2021, U.S. Anmi from Mintegral: The global app installation growth rate has slowed, but the APAC region continues to thrive. According to Appsflyer , in the gaming sector, global Android game app installs grew by 8% from 2021 to 2022, while iOS saw a 5% decline. Final note for the readers!
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
InMobi
SEPTEMBER 14, 2021
How InMobi Works With App Publishers: The Latest Figures By the end of June 2021, over 23,000 apps were getting mobile ad demand through InMobi Exchange, with 80% of them having directly integrated the InMobi SDK. After all, in August 2021, less than 7% of all apps available in the Apple App Store were paid apps.
Lemonads
NOVEMBER 12, 2020
If developed properly, a pop-under campaign can have higher conversion rates, CTR, and ROI than conventional formats like banners, producing numbers that are closer to push notifications. In addition to pop-unders, the platform also offers interstitial, banner, push notification, and light-box ads among others.
InMobi
JULY 28, 2021
We currently support banners, interstitial and video ads. Native ads will be supported down the line in 2021. We strongly believe in the benefits in-app bidding offers in terms of maximizing publisher revenue, eCPMs and fill rates. We see an upward trend in 2021 with video ad spending in Q1 2021 being 2.7x
InMobi
APRIL 26, 2022
A Strong Contender to Banner and Interstitial While the nature of the app will highly influence the appropriate placement strategy, the adoption of high-impact formats among app developers has been undeniable. A recent report showed that banners represent up to 80% or more of iOS ad impressions in the U.S.
Automatad Inc.
OCTOBER 26, 2023
Nonlinear video ads are ads that run concurrently with the video content, usually in the form of overlays or banners that appear on top of the video player. There are three main formats of out-stream ads: in-page, in-banner, and in-text. In-banner out-stream ads are video players within the standard display ad units.
Expert insights. Personalized for you.
52 
Let's personalize your content