InMobi

JULY 26, 2021

And it’s important to do this in early Q3 to reap the benefits from the last few months of 2021. Here are a few variables to consider as we dive into the second half of the year: 1) Demand Diversity – We recommend that you talk to your bidding partners (SSP/Exchange) to understand the projected demand growth in Q3-Q4 2021.

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Header Bidding Click Through Rate Demand Side Platform Fill rate 52

InMobi

DECEMBER 6, 2020

While demand for banner ads is still high, interstitial ads offer great user experience and traction, which is why more advertisers are now embracing this ad format. User acquisition demand on header bidding interstitial supply grew by 4%, while brand advertising spends witnessed a growth of 7%.

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InMobi

SEPTEMBER 14, 2021

How InMobi Works With App Publishers: The Latest Figures By the end of June 2021, over 23,000 apps were getting mobile ad demand through InMobi Exchange, with 80% of them having directly integrated the InMobi SDK. After all, in August 2021, less than 7% of all apps available in the Apple App Store were paid apps.

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Adtelligent

JUNE 9, 2021

Header Bidding Platform increases programmatic yield. For example, a website places the banner on the home page and starting an auction with advertisers. According to the data gathered by Adtelligent, Header Bidding can provide an average up to 40% revenue boost from the programmatic web monetization.

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Header Bidding Demand Side Platform Impressions Video Ads 52

Automatad Inc.

OCTOBER 26, 2023

Nonlinear video ads are ads that run concurrently with the video content, usually in the form of overlays or banners that appear on top of the video player. There are three main formats of out-stream ads: in-page, in-banner, and in-text. In-banner out-stream ads are video players within the standard display ad units.

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InMobi

OCTOBER 27, 2020

These are important indicators of sustained growth that you can bank on not just during the holiday spike in Q4, but also in Q1 2021 when spending otherwise tends to go down. the typical video click-through rates (CTRs) were 10x greater than the CTRs for banners on average and 2x greater than the average CTR for native ads.

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Header Bidding Click Through Rate Impressions Ad Server 52

Ad Monsters

MARCH 21, 2023

He started out thinking his wrapper would provide a backfill for our main ad company’s inventory, but we quickly started earning more with his header bidding auctions than we were making with them. Shine was launched in 2021, but started as an idea from a travel publisher in 2020, during the height of the pandemic.

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