InMobi

SEPTEMBER 14, 2021

How InMobi Works With App Publishers: The Latest Figures By the end of June 2021, over 23,000 apps were getting mobile ad demand through InMobi Exchange, with 80% of them having directly integrated the InMobi SDK. After all, in August 2021, less than 7% of all apps available in the Apple App Store were paid apps.

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VideoWeek

JUNE 12, 2023

This rebranding will see combined demand-side platforms Amobee and Tremor Video rebranded as Nexxen DSP, while Unruly will become Nexxen SSP, and Spearad will become Nexxen Ad Server. These latter two units will jointly operate under the banner of Nexxen CTRL. million, and Amobee last year for $239 million.

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Digital Turbine

OCTOBER 20, 2022

In 2021, DT FairBid saw a 24% increase in publisher revenues across the platform comparing Q3 to Q4. Brands, now having a better understanding of the attention economics of mobile games , are more excited than ever to find the high viewability, completion rates, and attention scores available through in-app mobile ad formats.

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InMobi

DECEMBER 6, 2020

2020 Recap: Publishers See Big Gains with Ad Monetization, InMobi Exchange Grows 2X With over a trillion valid ad requests generated each quarter, InMobi Exchange grew by 200% between Q2 and Q3 in 2020. It circles back to mobile ad monetization reaching new heights over the course of 2020.

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InMobi

JUNE 25, 2018

No wonder eMarketer has predicted digital video ad spend to grow by more than 10 percent year-over-year every year between 2018 and 2021. The numbers from our 2018 State of Mobile Video Report back this up. 1) Because It’s Effective In short, video ads work. within our network. In the U.S.

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Monetize More

JANUARY 2, 2023

With the benefit to avoid paying up-front, apps using in-app advertising are able to successfully attract a decent to large enough user base and collect all the user data they need for detailed ad targeting. Since 2015, in-app ads have been performing 10x better than conventional banner ads, with 153% better CTR’s.

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Digiday

FEBRUARY 26, 2023

burger ad featuring women in bikinis may generate a lot of attention — but it won’t necessarily sell burgers. Color by numbers Mobile app marketing platform Liftoff contends in a new mobile ad report that longer video ads do better than shorter ones. over 2021 to 11.8 versus $10.13 billion pounds.

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RevX

MARCH 31, 2022

These statistics clearly reflect the power of mobile programmatic advertising - one of the methods for delivering programmatic ads. In fact, mobile programmatic video advertisements accounted for almost 87% of all mobile video ads in 2021 , indicating the huge potential of this advertising channel.

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InMobi

AUGUST 26, 2016

With this shift in consumption, it's clear that brands need to allocate marketing budgets towards mobile videos. Why mobile video? According to Strategy Analytics , worldwide revenue from mobile video will reach $25 billion by 2021, and mobile video viewers will reach 2 billion users by the end of 2022.

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Clearcode

JANUARY 22, 2023

One of the main features of the cookie law was that websites had to display a banner to inform its visitors that they would create a cookie during the visitor’s session on the website. 2006: Popular ad-blocking software, Adblock Plus, launches. Since then, various laws have been introduced to strengthen privacy for Internet users.

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Single Grain

JUNE 20, 2023

In fact, mobile game consumer spending has reached an astounding $116 billion , demonstrating the massive potential of mobile gaming as a marketing channel for businesses: Mobile streaming is also becoming increasingly popular, with the global video streaming market expected to reach $223.98

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Clearcode

APRIL 26, 2022

To put that into perspective, the current click-through rate for banner ads is between.02 In the year 2000, Google launched its AdWords ad platform, which is now known as Google Ads. In 2006, AdMob, a mobile ad network, was founded. Key Events from the Past Three Decades of Digital Advertising.

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VideoWeek

AUGUST 12, 2022

French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising. Ad of the Week. billion in an all-stock deal.

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InMobi

DECEMBER 13, 2019

Why did mobile advertising spending grow in 2019? By 2021, close to half of every person on Earth will likely have a smartphone. 2019 was the year that people spent more time looking at and using mobile devices than they did watching television. China is now the second largest in-app programmatic ad market. In the U.S.,

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