Basis

OCTOBER 7, 2022

Let’s discuss three of the main formats to consider when building out a programmatic strategy: audio , video (this includes CTV ), and display (this includes interstitial and native advertising ). Use case: Display ad spend saw huge growth in 2021, and is forecasted to increase by 20.9% of overall media time among US adults.

Media 52

Media Click Through Rate Banner Native Advertising 52

Ad Beat

APRIL 24, 2024

But you’d be wrong, because most of its top standard ads by spend are actually targeting podcasters: Source: Adbeat But this approach makes total sense when you learn that Spotify made ~$109 million in ad revenue from podcasts in 2021 , with that figure set to reach an estimated $414 million in 2024.

Pop-Up 86

Pop-Up Display Advertising Video Ads Native Advertising 86

Clearcode

JANUARY 22, 2023

The Role of Third-Party Cookies in Programmatic Advertising and AdTech What’s Happening With Third-Party Cookies? Although third-party cookies power key programmatic advertising processes and enable advertisers to reach their target audiences and publishers to earn ad revenue, they raise a number of privacy concerns.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

PrograMetrix

JUNE 9, 2021

As of September 2021, the United States Drug Enforcement Agency (DEA) still categorizes cannabis as a Schedule I drug in the same category as LSD (acid), heroin, and ecstasy. Native Advertising. Native ads include a broad range of ad formats and are effective because they blend in with the organic content of a webpage.

Advertising 52

Advertising ROI Conversion Rate Native Advertising 52

Lemonads

NOVEMBER 29, 2020

Native Ads Native advertising is the use of paid ads that match the look, feel, and function of the media format in which they appear. Simply put, native advertising is paid content. SSPs will ultimately be in charge of picking the winning bid and will serve the winning banner ad on the publisher’s site.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

NewProgrammatic

MARCH 15, 2022

Google Search Ads platform is the largest search ad provider offering a number of ad formats across all types — search text ads, shopping ads, banner ads, video, etc. But being the biggest search ads provider also means that the competition among Google advertisers is just as high as the volumes of available traffic. Google Search Ads.

Search Advertising 52

Search Advertising CPC Header Bidding Audience 52

Clearcode

APRIL 26, 2022

This advertiser was AT&T and it ran for about 3 months, during which time it had an average click-through rate of 44%. To put that into perspective, the current click-through rate for banner ads is between.02 02 and 2%, which just goes to show you that consumers will be interested in anything that’s new, even advertising.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Single Grain

AUGUST 3, 2021

As of March 31, 2021, Hulu had an outstanding paying subscriber base of 41.6 Related Content: * Spotify Ads 101: How to Run Successful Audio and Video Ads * How to Launch a TikTok Ads Campaign for E-commerce * How to Scale Your E-commerce Traffic Acquisition with Native Advertising. Hulu User Base.

Advertising 59

Advertising Video Ads Audience Impressions 59

Lemonads

DECEMBER 17, 2020

Many affiliates, both experienced and newbies, find native advertising a worthy alternative to social and display traffic. When it comes to Native Advertising , all roads lead to MGID with a stable reputation on the market and a sustainable Top Native Advertising Platform Worldwide position. Why Native?

Native Advertising 52

Native Advertising CPC Affiliates Conversion Rate 52