AdvertiseMint

FEBRUARY 3, 2022

So if your previous Facebook advertising strategy used to look like this: Brand Awareness Campaign. …and you’re experiencing problems with budget optimization, scaling, and/or high CPAs for Facebook Ads, try this setup instead: Brand Awareness Testing Campaign ($). Brand Awareness Scaling Campaign ($$$).

Retargeting 52

Retargeting CPA Conversion Brand Awareness 52

Digiday

JULY 28, 2022

As more people are working from home, subscription-based pet healthcare startup Fuzzy, is leveraging direct mail to reach those people and ultimately boost brand awareness. million on Facebook and Instagram, significantly down from the $12 million spent in 2021, according to Pathmatics.

Healthcare 63

Healthcare Retargeting Brand Awareness Communications 63

Single Grain

AUGUST 18, 2023

Paid advertising promotes your brand, increasing brand awareness and visibility. Some brands may also use social media to improve their brand awareness. Challenge Axios HQ had low brand awareness and didn’t have a paid ad strategy in their digital marketing campaign before seeking our services.

ROI 98

ROI Marketing SEO CPA 98

Ad Wisey

MAY 13, 2022

Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 33% of marketers turn to paid advertising to boost their brand awareness. Retargeting. Want to see some proof?

Brand Awareness 94

Brand Awareness Audience Retargeting eCommerce 94

Basis

OCTOBER 18, 2022

Read on for some general holiday shopping insights, as well as industry-specific recommendations for automotive, higher education, CPG, and cannabis brands. While the expected volume of holiday retail sales shows a 7% increase from 2021, some of that increase will be driven by inflation. CPG Holiday Advertising Best Practices.

Advertising 69

Advertising Retargeting Education Retail 69

Digiday

JULY 7, 2022

And as advertising on social media becomes increasingly expensive and weighed down by data privacy regulations, the direct-to-consumer brand says it’ll remain bullish on Instagram Stories and Reels to build brand awareness and boost sales. In 2021, the jewelry retailer spent $14,600 on media, according to Kantar.

Media 68

Media Retargeting Retail Brand Awareness 68

Digiday

SEPTEMBER 2, 2022

Coterie is one of many brands leveraging OOH to diversify their media spend and capture the attention of shoppers out and about as Covid-19 precautions let up. “It’s It’s about building that iconic brand, lifting that brand awareness,” said Jess Jacobs, svp of brand and creative at Coterie, which makes diapers, pants and wipes.

Brand Lift 65

Brand Lift Advertising Marketing Retargeting 65

Basis

AUGUST 30, 2022

Even still, CTV ad spend has skyrocketed recently, thanks to the powerful brand awareness, leads, and sales the format offers. In 2021, US CTV ad spend grew an estimated 60% year-over-year, reaching more than $14 billion. Remember when we mentioned that standout CTV ads tell a compelling story about your brand?

Advertising 83

Advertising Viewability Brand Awareness A/B Testing 83

Digiday

NOVEMBER 15, 2022

The company, which creates plant-based meat with proprietary 3D printing technology, leveraged visual and written content to generate brand awareness and collect leads ahead of its launch in Europe. In-game placements and branding appeared on stadiums, racetracks, custom vehicle wraps and unique character skins.

Advertising 68

Advertising Marketing Fashion Agency 68

illumin

JANUARY 22, 2024

Another important feature of meta ads is retargeting. This strategy involves showing ads to users who have previously interacted with a brand or visited their website. By reminding these users of their previous interests, retargeting aims to bring them back into the sales funnel and increase the chances of conversion.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Single Grain

FEBRUARY 24, 2023

Achievements: Sociallyin started a brand awareness campaign by ads promotion for SGK Landscaping which received 470K impressions , 5K+ engagements, and a 955% follower increase. Achievements: Since its launch in December 2021, Skona has helped Coinme reach over 573,000 engaging viewers through ads and strategic planning.

Agency 59

Agency Marketing SEO Conversion Rate 59

Automatad Inc.

JANUARY 23, 2024

PAAPI and other Privacy Sandbox APIs help publishers retarget, but the output efficiency of targeting for publishers is unknown. It is designed to group some high-level information about the interests and is ideal only for upper-level funnel campaigns (brand awareness, interest, and desire). What does it have for publishers?

Audience 52

Audience Cookies Ad Server Viewability 52

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public.

First-Party Cookies 123

First-Party Cookies Cookies Impressions Ad Exchange 123

Single Grain

MARCH 16, 2020

First, let us get this straight: Direct-to-consumer (DTC or D2C) advertising is an approach that refers to the audience directly forgoing intermediaries (TV channels, broadcasters, newspapers, billboards) that stand in between brand and customer communication. Retargeting 101: Why It’s Essential for Any Marketing Funnel.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

PrograMetrix

JUNE 9, 2021

As of September 2021, the United States Drug Enforcement Agency (DEA) still categorizes cannabis as a Schedule I drug in the same category as LSD (acid), heroin, and ecstasy. CBD Brand Campaign Approval on Facebook and Instagram. Hemp products are legal if they have less than 0.3

Advertising 52

Advertising ROI Conversion Rate Native Advertising 52

Single Grain

JANUARY 15, 2020

By 2021, almost one third of Internet users will be using ad blockers — which means that almost one third of all ads won’t reach their target and these companies will lose a good chunk of revenue. Retargeting: You can even retarget prospects who are interested in your business but are not actively looking to buy anything.

Media 132

Media Marketing SEO ROI 132

Martech Series

DECEMBER 22, 2022

The platform resulted in brand awareness along with improving revenue streams. 25 of Snapchat’s Discover Partners hit 50 million distinct global snapchat users in 2021. Custom audiences can retarget Snapchat users who have already interacted with your ads and target the same visitors or prospects as well.

Audience 86

Audience ROI Advertising Media 86

Karola Karlson

FEBRUARY 1, 2021

Looking for the best Facebook video ad examples in 2021? When researching Facebook Ad Library for good examples, I noticed that 80% of the TOP brands’ Facebook ad creatives were videos. When researching Facebook Ad Library for good examples, I noticed that 80% of the TOP brands’ Facebook ad creatives were videos.

Video Ads 52

Video Ads Brand Awareness Audience Click Through Rate 52

Karola Karlson

JULY 19, 2021

2021 update! Here are the top 5 trends in Facebook ad creatives in 2021: All top brands use a mix of video and static ad creatives. If you’re working on eCommerce ads, see more examples here: eCommerce Ads in 2021 & 20 Ad Examples. In 2021, the grocery delivery ups sprung up like mushrooms after rain.

eCommerce 52

eCommerce Retargeting Video Ads Advertising 52

Single Grain

NOVEMBER 28, 2023

This scalability allows for a broader reach, enabling advertisers to target and retarget audiences across multiple platforms and devices efficiently. Unlike traditional ad buying, which is often manual and limited by human capacity, programmatic advertising can process and analyze vast amounts of data from numerous sources in real-time.

Marketing 126

Marketing First-Party Cookies SEO Audience 126