VideoWeek

JUNE 8, 2022

percent growth rate projected in December 2021. While growth in North America (12 percent), MENA (7 percent) and Western Europe (6 percent) are unchanged, Central and Eastern European ad spend is set to fall by 26 percent. billion in 2021 to $179.2 The company published its Advertising Expenditure Forecasts report this morning.

Brand Awareness 59

Brand Awareness Video Ads Media Agency 59

Karola Karlson

FEBRUARY 1, 2021

Looking at the Facebook ads cost data from April 2020 – April 2021, we can see that t he average Facebook ads CPC is between $0.5 – $3,5. Facebook ads CPC in 2021. I n March 2021, the average Facebook CPM was between $2 – $20. Facebook ads CPM in 2021. CPC, even in the US.).

CPC 52

CPC CPM Click Through Rate Audience 52

Basis

AUGUST 30, 2022

Even still, CTV ad spend has skyrocketed recently, thanks to the powerful brand awareness, leads, and sales the format offers. Here are a few key figures to know: CTV is among the fastest-growing sectors in the US digital ad spending market. Ad spend on the channel is projected to hit $29.5 Why the explosion?

Advertising 96

Advertising Viewability Brand Awareness A/B Testing 96

Digiday

NOVEMBER 8, 2022

TikTok has become Ocean Spray’s go-to social media platform as the cranberry juice brand looks to organically boost brand awareness with Gen Z. To do so, the 110-year-old beverage brand is investing in influencer marketing — specifically YouTube star JoJo Siwa.

Brand Awareness 69

Brand Awareness Electronics Video Ads Media 69

InMobi

DECEMBER 21, 2020

The current state of in-app video ad spending beyond user-generated content like Instagram Stories. Who is embracing in-app video advertising and using video content in a big way in their ads campaigns. The average completion rates of both horizontal and vertical video ads. between 2017 and 2018.

Advertising 52

Advertising Video Ads Viewability Click Through Rate 52

Ad Wisey

MAY 13, 2022

Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 33% of marketers turn to paid advertising to boost their brand awareness. Video options. Bing (Microsoft) Ads.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Lemonads

DECEMBER 11, 2020

Controlled costs: Amazon’s PPC ads give you control over your budget and overall spend, enabling you to tweak your campaigns for maximum ROI. The Flywheel Effect: Increased visibility and sales generate more brand awareness and customer reviews, which increase your seller and organic ranking. Let’s see how!

Advertising 52

Advertising Click Through Rate Demand Side Platform Keyword advertising 52

InMobi

OCTOBER 7, 2021

Here are some leading brands in APAC that have quintessentially leveraged mobile to drive the desired impact and record results. The Results: The campaign reached 770,000 unique users and recorded a video completion rate of 88.7% To read more success stories, check out the resources page on the InMobi website.

Click Through Rate 52

Click Through Rate Video Ads Conversion Rate Brand Awareness 52

InMobi

NOVEMBER 7, 2022

In 2021 alone, over 9.33 Sure, but why should brands play? While there’s a huge appetite for mobile game apps, do brands stand a chance to meet their objectives while reaching people who simply want to play? There has been a whopping 2x jump in mobile gaming ad spends since 2021.

Advertising 52

Advertising Marketing Viewability Brand Awareness 52

Single Grain

MAY 12, 2020

Especially in the age of mobile marketing, many smartphone users find engaging types of video content difficult to resist. watch video content. By 2021, the average person will spend 100 minutes every day watching online videos (a 19% increase from 2019). Personalized Video. billion industry by 2021.

Audience 145

Audience Marketing ROI Brand Awareness 145

Single Grain

MAY 16, 2023

Drive Company Growth Since native ads look like organic content, users have a stronger chance of remembering and interacting with these ads, enhancing brand awareness. Compare this figure to the control group, which saw a mere 14% top-of-mind awareness.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

Single Grain

MARCH 16, 2020

First, let us get this straight: Direct-to-consumer (DTC or D2C) advertising is an approach that refers to the audience directly forgoing intermediaries (TV channels, broadcasters, newspapers, billboards) that stand in between brand and customer communication.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Brid.tv

SEPTEMBER 23, 2022

This also means that linear advertising is becoming less profitable , as fewer people will see these ads. According to Insider Intelligence , linear TV advertising made up 71% of all video ad spending in the US in 2020, and 62% in 2021. Linear TV ad spending in the United States. Poor Targeting Options.

Advertising 52

Advertising Video Ads Non-Profit Audience 52

Single Grain

JULY 19, 2023

For users to better find your ads, include product tags in your post. This Sephora ad is a great example. Trend #5: Short-Form Video Ads Short-form video is one older trend that isn’t slowing down. Short-form videos are especially popular among the younger generation , preferring videos less than one minute long.

Media 73

Media Advertising A/B Testing Education 73

Kevel

MARCH 23, 2022

Here’s how Google has succeeded at each of the five key differentiators: Traffic: More eyeballs means more people to monetize, and Google is the top-visited website, with 90 billion visits in December 2021 alone. To do that, they also had to become the industry leader in targeting options, ad unit variety, and performance.

Banner 52

Banner Audience Video Ads Advertising 52

Single Grain

JULY 27, 2021

billion monthly active users, and in the first quarter of 2021 alone, had about 1.88 Instead of ignoring Facebook ads because they require more capital upfront, don’t be afraid to spend more as long as you still see an ROI from it. Studio-shot: 97% more effective for brand awareness. Leveraging Video.

eCommerce 52

eCommerce CPM ROI Video Ads 52

illumin

DECEMBER 14, 2023

These ads make use of a set of topics and keywords related to their digital media source, which then use algorithms to match the ad with relevant content. Rewarded video ads Rewarded video ads are meant to reward users for watching a full-screen ad (these are usually around 15-30 seconds long).

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

These ads make use of a set of topics and keywords related to their digital media source, which then use algorithms to match the ad with relevant content. Rewarded video ads Rewarded video ads are meant to reward users for watching a full-screen ad (these are usually around 15-30 seconds long).

Advertising 52

Advertising Marketing Banner Pop-Up 52

Clearcode

MARCH 23, 2023

Retail media: Retail media involves a brand displaying ads for their products and services on a retailer’s websites, apps and platforms. Advertisements are shown to consumers to build brand awareness and influence the customer at the point of purchase. Email ads — displayed inside a retailer’s or company’s newsletters.

Retail 59

Retail Media eCommerce Audience 59

Digiday

JUNE 7, 2022

A compounding factor is the fact that advertisers and their agencies have already been trying to keep the costs of advertising in check, especially as newer costs like ad tech fees and data fees have been added to the broader TV, streaming and digital video ad mix. We’ve started adding thresholds. Numbers to know.

Agency 69

Agency Ad Tech Impressions Media 69

SODP

JUNE 8, 2023

With CPM marketing, advertisers can attract the attention of a large target audience through a single display ad. This is why the CPM pricing method suits companies looking to create brand awareness or increase brand recognition. This allows marketers to determine the total ad spend for every 1,000 impressions.

CPM 52

CPM CPA CPC Real Estate 52

illumin

FEBRUARY 20, 2024

This is fuelled by the fact that mobile usage among US adults has been consistently growing , from 248 million in 2021, to 250.7 Advertisers are able to tap into this vast target market, significantly increasing brand awareness and generating leads for their business. Video ads As the name suggests, video ads make use of videos.

Advertising 52

Advertising Banner Mobile Ads Mobile Search 52

Single Grain

MAY 24, 2023

This dominance reflects advertisers’ recognition of mobile’s power in capturing audience attention and driving brand awareness and conversions. Dive Deeper: 11 Brands That Are Doing Mobile Advertising Right 3) Video Ad Spend on U.S. billion USD in 2021 to a substantial $108.5 Billion to $73.14

Advertising 52

Advertising Mobile Ads Click Through Rate Video Ads 52

MNTN

OCTOBER 7, 2024

Ad Length and Format These can also influence your costs. Interactive ad formats or high-quality video ads, for instance, can command higher prices due to their engaging nature, while banner or display advertisements tend to be the cheapest. Learn more about CTV ad specs and formats.

CPM 52

CPM Advertising Audience Brand Lift 52

MNTN

OCTOBER 7, 2024

Ad Length and Format These can also influence your costs. Interactive ad formats or high-quality video ads, for instance, can command higher prices due to their engaging nature, while banner or display advertisements tend to be the cheapest. Learn more about CTV ad specs and formats.

CPM 52

CPM Advertising Audience Brand Lift 52

NewProgrammatic

MARCH 29, 2022

Everybody involved in the marketing business has already had a chance to witness the capabilities of programmatic campaigns to open a new door for streamlining user acquisition or increasing brand awareness. Brand awareness among potential customers is the foundation of creating a strong position in the market.

Advertising 64

Advertising Audience Cookies Brand Awareness 64

Smart-Hub

JULY 18, 2023

increase in 2021 and a projected 39.2% rise in 2022 , programmatic TV ads buying is expected to grow tremendously in the near future. As we see in the eMarketer stats, by 2023, US programmatic video ad spending will hit the bar of $74.88 Coca-Cola dynamically adjusted its ad placements to optimize reach and frequency.

Advertising 52

Advertising Ad Exchange Ad Inventory Audience 52

PrograMetrix

JUNE 9, 2021

As of September 2021, the United States Drug Enforcement Agency (DEA) still categorizes cannabis as a Schedule I drug in the same category as LSD (acid), heroin, and ecstasy. Digital Video Advertising. Almost everyone online views digital videos. Many people prefer to watch videos versus reading content.

Advertising 52

Advertising ROI Conversion Rate Native Advertising 52

Digiday

APRIL 24, 2023

“We have a full suite of interactive ads that leverage the Roku remote,” said Jordan Rost, Roku’s head of ad marketing. This allows users to engage deeper with brands’ video ads, and now Roku users can shop and checkout directly through the TV using the Roku remote and Roku pay.” million accounts since 2021.

Audience 69

Audience Agency Advertising Ad Exchange 69

illumin

JANUARY 22, 2024

With the mass variety of ad forms and the vast user reach on the platform, it offers a lot of flexibility and customization options for marketers that are tailored to their goals and ad purpose. Programmatic advertising on Meta Programmatic ads are popular on Meta.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Smart-Hub

APRIL 29, 2024

For example, PubMatic, formerly an old-school SSP, reported in 2021 that its total desktop business (comprising display and online video) performed with revenue up 26% yearly on top of the prior year’s 28% growth. Many users install ad blockers because it increases the page load speed.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Martech Series

DECEMBER 22, 2022

You can test, learn from, and optimize your ads on any budget with such a cheap daily minimum spend. The platform resulted in brand awareness along with improving revenue streams. 25 of Snapchat’s Discover Partners hit 50 million distinct global snapchat users in 2021.

Audience 86

Audience ROI Advertising Media 86

Single Grain

JUNE 20, 2023

In fact, mobile game consumer spending has reached an astounding $116 billion , demonstrating the massive potential of mobile gaming as a marketing channel for businesses: Mobile streaming is also becoming increasingly popular, with the global video streaming market expected to reach $223.98

Advertising 52

Advertising Audience ROI Click Through Rate 52

Single Grain

SEPTEMBER 20, 2022

They work carefully with your business to craft copy that engages, converts, and tells your brand’s story and expands brand awareness. This company ranks at number six in Adweek’s fastest-growing agencies list for 2021. They can help you create different forms of video content, such as: Educational videos.

Agency 52

Agency Marketing SEO Conversion 52

Karola Karlson

FEBRUARY 1, 2021

Looking for the best Facebook video ad examples in 2021? That’s because video ads have become an indisputable requirement for any Facebook advertising campaign. When researching Facebook Ad Library for good examples, I noticed that 80% of the TOP brands’ Facebook ad creatives were videos.

Video Ads 52

Video Ads Brand Awareness Audience Click Through Rate 52

Karola Karlson

JANUARY 5, 2021

Ad level: Are there static ads in all correct sizes? Do your Facebook ads look overall attractive? Do your video ads follow all of the best practices? Is your ads’ post-click experience converting? One of the questions – Do the ads look attractive? – Do your video ads follow all of the best practices?

Video Ads 52

Video Ads Audience Conversion Brand Awareness 52

Basis

FEBRUARY 28, 2023

Against all the disruption and recalibration across the digital marketing industry right now, native advertising shines through as a reliable and trusted way for brands to communicate their story. For example, B2B brands looking to tell a story around a campaign to drive leads can create a click-to-watch video ad with an embedded CTA.

Native Advertising 97

Native Advertising Advertising Demand Side Platform Video Ads 97