Single Grain

JUNE 13, 2023

Small Biz Genius ) Dive Deeper: * PPC for Ecommerce: 8 Effective Best Practices * Demystifying PPC Pricing Packages: Optimizing Ad Campaigns * Enterprise Paid Ads: A Guide to Landing High-Value Clients with PPC Mobile Advertising Revenue Statistics In 2021, the Global Mobile Advertising Market was valued at USD 116.4 billion USD.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

MNTN

DECEMBER 19, 2022

Total CTV advertising spend in Q3 2022 was almost 40% higher than the same period in 2021. It works by enabling marketers to confidently evaluate their campaign’s results alongside the results earned by a dynamic control group of similar audiences who have not seen your ad. Almost 90% of U.S.

Control Group 52

Control Group Audience ROI Advertising 52

Digiday

NOVEMBER 15, 2022

According to research by Unmissable, audio emerged as a vital channel for the Race for Life campaign and provided strong uplifts versus the control group. The teams employed postcode targeting to call out a listener’s local race and recorded ad variants in male and female voices with regional accents.

Advertising 69

Advertising Marketing Fashion Agency 69

Digital Remedy

MAY 16, 2022

In this test, we have a new baseline (or control/holdout) of 50%, and a new variable introduced in the shooting coach, resulting in a new test result of 80%. 2021–22 Season: Player A (control): 50% of free throws ? Player B with Coach (test): 80% of free throws. Can’t wait?

Conversion Rate 52

Conversion Rate Conversion Control Group Media 52

Digital Remedy

MAY 16, 2022

In this test, we have a new baseline (or control/holdout) of 50%, and a new variable introduced in the shooting coach, resulting in a new test result of 80%. 2021–22 Season: Player A (control): 50% of free throws ? Player B with Coach (test): 80% of free throws. Can’t wait?

Conversion Rate 52

Conversion Rate Conversion Control Group Media 52

Single Grain

MAY 16, 2023

Compare this figure to the control group, which saw a mere 14% top-of-mind awareness. In a study on brand awareness, native video ads topped the list of strategies that boosted their visibility: 33% of participants displayed top-of-mind awareness about a brand when shown a native video ad.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52