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CTV Advertisers Saw 21% Higher Conversion Rate YOY in Q4

MNTN

In Q4 of 2022, Connected TV generated more conversions, revenue, and website traffic than in its history as an ad channel (according to data sourced from the MNTN platform). The post CTV Advertisers Saw 21% Higher Conversion Rate YOY in Q4 appeared first on MNTN.

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Go Big or Small With Connected TV Retargeting

MNTN

A recent article by TechCrunch reported that ad spend grew 57% in 2021 to $15.2 Utilize third-party audiences in prospecting campaigns to reach tens of thousands of potential customers, and widen the audience pool for retargeting efforts. conversion rate with MNTN Performance TV. A B2B Success Story. The end result?

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Go Big or Small With Connected TV Retargeting

MNTN

A recent article by TechCrunch reported that ad spend grew 57% in 2021 to $15.2 Utilize third party audiences in prospecting campaigns to reach tens of thousands of potential customers, and widen the audience pool for retargeting efforts. conversion rate with MNTN Performance TV. A B2B Success Story. The end result?

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Holiday 2022 is the Gift That Keeps Giving—Even in August

MNTN

on Black Friday in 2021. We recommend a 30 day period , which gives enough time to review what moves the needle across the key metrics that most advertisers care about (site visit rates, conversion rates , CPA targets, and ROAS to name a few). This extended holiday season has been taking shape since pre-pandemic times.

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How Rumpl and Replacements got creative with CTV ad production and media buys

Digiday

Advertisers saw 22% stronger conversion rates for paid search and 9% stronger conversion rates for paid social after launching a CTV campaign.” The brand’s Creative-as-a-Subscription partnership with MNTN also combined prospecting and retargeting campaigns. Additionally, revenue was up 240% from Q4 2020 to Q4 2021.

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7 Lead Magnet Tips That Will Improve Your Conversions

Single Grain

While your KPIs will are mostly determined by your goals and business model, a few metrics you can track include: Bounce rates. Click-through rates. Conversion rates. Lead generation rate per channel. Your KPIs will determine the metrics you’ll use to measure the performance of your lead magnet. Time on page.

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75+ CRO Statistics That’ll Help You Increase Sales in 2023

Single Grain

With the latest Conversion Rate Optimization (CRO) statistics. Multiple ) Only about 22% of businesses are satisfied with their conversion rates. ( Multiple ) The average website conversion rate across all industries is 2.35%. Only the best-performing websites have a conversion rate as high as 11%.