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CTV Advertisers Saw 21% Higher Conversion Rate YOY in Q4

MNTN

In Q4 of 2022, Connected TV generated more conversions, revenue, and website traffic than in its history as an ad channel (according to data sourced from the MNTN platform). The post CTV Advertisers Saw 21% Higher Conversion Rate YOY in Q4 appeared first on MNTN.

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41% of brands using AI for video, up from 18% last year

Martech

The report found: More than 60% of AI users leverage or plan to use AI for captions, a 572% increase in caption usage since 2021. Although lead generation form usage has declined, video conversion rates have increased by 11% year-over-year, emphasizing the importance of well-placed CTAs. How should marketers respond?

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7 Lead Magnet Tips That Will Improve Your Conversions

Single Grain

To ensure that the time, energy and resources you pour into creating your lead magnet is not wasted, follow these lead magnet tips to help you impress your customers into handing over their contact details — and getting you better conversions. Cheatsheets make life easier, making them high-conversion lead magnets. Click-through rates.

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9 Google Ads Trends You Can’t Ignore in 2021

Single Grain

9 Google Ads Trends You Can’t Ignore in 2021. In May 2021, they released an even more ambitious campaign type called Performance Max , which allows for new campaigns with little human input. Bidding — e.g., max CPA or target value/conversion. As a result, advertisers will have an easier time meeting their conversion goals (e.g.,

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Meta partners with Amazon to streamline advertisers’ conversions

Martech

Meta has rolled out a new feature simplifying the conversion process for Amazon sellers. More conversions. Following Apple’s privacy changes in 2021, which made it tougher for social media companies to target users, Meta faced a major hit to its ad revenue. Shoppers in the U.S. Why we care. Increased transaction fees.

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How Serial 1 leveraged visual intelligence to increase web conversions

Martech

The bikes have been in development for years and were recently made available to consumers in the spring of 2021. Using AI to improve efficiency and productivity is a key trend in 2021, according to PwC , who surveyed over 1000 executives — including hundreds of CEOs — about how they plan to use (or continue using) AI in their business.

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7 Tips to Improve Your Social Media Videos in 2021

Single Grain

Dive Deeper: The Impact of Social Media on Business in 2021. 7 Ways to Improve Your Social Media Videos in 2021. One-on-one networking: Pair people up so they have deep one-on-one conversations via video as they would during an in-person event. trillion in 2021 as people become more comfortable shopping via mobile devices.

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