Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

InMobi

JULY 26, 2021

And it’s important to do this in early Q3 to reap the benefits from the last few months of 2021. Here are a few variables to consider as we dive into the second half of the year: 1) Demand Diversity – We recommend that you talk to your bidding partners (SSP/Exchange) to understand the projected demand growth in Q3-Q4 2021.

Header Bidding 52

Header Bidding Click Through Rate Demand Side Platform Fill rate 52

Ad Monsters

JANUARY 24, 2023

AB: Your company disproved that desktop ad blocking is past its peak as 290M desktop devices were blocking ads by the end of 2021. To this point, when we surveyed more than 5,000 US Internet users in 2021, 67% said that they believed that the quality of advertising on the web has either stayed the same or declined.

Conversion 75

Conversion Audience Ad Tech Advertising 75

Martech

NOVEMBER 3, 2021

According to the 2021 CMO Survey , nearly 74% of companies invest in SEO. With a 1% conversion rate, that traffic will directly bring in 10 new customers, giving you $30,000 of value to map back to that SEO investment. What about e-commerce conversions? Sample SEO budget breakdown. Keep in mind. Which comes first, SEO or CRO?

SEO 115

SEO Conversion Rate ROI Conversion 115

Single Grain

JULY 9, 2021

One such case comes from Pandora, a major jewelry retailer, which saw a conversion rate increase of 130% after running a native ads campaign: In the next section, we will look at all the steps you need to take to start a native advertising campaign for your e-commerce store. Right before the COVID-19 pandemic, the U.S. exact page location).

Native Advertising 134

Native Advertising Advertising Ad network Conversion 134

Martech

NOVEMBER 14, 2022

Dig deeper: How to measure content marketing ROI and ROE. Spending on virtual events decreased to 25% in 2022 from 33% in 2021. Use of paid content distribution decreased to 67% from 81% in 2021. Content creation/calendaring/collaboration/workflow tools decreased to 65% from 73% the previous year.

Marketing 111

Marketing SEO MarTech ROI 111

Single Grain

JUNE 13, 2023

Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. Websiterating ) The top three PPC ad positions account for over 50% of mobile conversions. Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Ad Monsters

OCTOBER 18, 2022

With a recession imminent, advertisers are confident that OOH will weather the storm, especially since OOH spending was up 38 percent from 2020-2021. Because it now integrates innovative technologies that make it easier than ever to track marketing performance and see its return on investment (ROI). OOH delivers in the ROI category.

Advertising 97

Advertising Pharmaceuticals ROI Conversion Rate 97

Martech

JUNE 3, 2022

The company didn’t have ROI numbers for 2021 due to the uniqueness of the year.). Depending on what industry you’re in, your company’s ROI could be even higher. Better ability to measure return on investment (ROI) and more. But few marketers have the data they need to inform decision-making, a Capgemini survey found.

Marketing 141

Marketing Machine Learning ROI Communications 141

Lemonads

OCTOBER 18, 2020

Below, we’ll go over our picks for the best push notification networks of 2021 and give you a summary of the main features of each platform. The Best Push Notification Ad Networks of 2021 Even though most quality platforms have basic similarities, there is no exact formula to choose the right push notification network.

Ad network 52

Ad network CPC Affiliates CPA 52

Karola Karlson

FEBRUARY 1, 2021

Looking at the Facebook ads cost data from April 2020 – April 2021, we can see that t he average Facebook ads CPC is between $0.5 – $3,5. Facebook ads CPC in 2021. I n March 2021, the average Facebook CPM was between $2 – $20. Facebook ads CPM in 2021. What about the cost per conversion?

CPC 52

CPC CPM Click Through Rate Audience 52

Single Grain

MAY 6, 2021

Conversion rate. For C-level executives who might not have their hand in the daily goings on of their site, reports are a great way to review the ROI of SEO to either increase or put the brakes on the allocated funds. You can see the type of content that generates the maximum conversions. Organic clicks. Impressions.

SEO 145

SEO Education Conversion Conversion Rate 145

Martech Series

JULY 29, 2022

Google Business Messages is a mobile conversational channel that allows users to post questions to businesses directly on Google Maps and Search, such as: “Can we visit without a prior appointment?” 500, and Best Est. ROI in 2021 by G2 Reviews – has been used by 300,000+ businesses to date.

Real Estate 89

Real Estate Healthcare Communications Retail 89

Martech

SEPTEMBER 16, 2022

About 91% of companies said they achieved some level of success with content marketing in 2021, according to Semrush’s 2022 State of Content Marketing Report. Content marketers are increasingly focused on other measures like engagement, conversion rates and ROI. a sale, new customer, conversion, etc.).

Marketing 134

Marketing SEO ROI Conversion 134

Lemonads

OCTOBER 14, 2020

Having a landing page is a must in 2021! Instapage’s landing page builder platform integrates with all of your favorite tools & services, helping you to market faster, lowering CPC Costs, increasing conversions, and advertising ROI !

Conversion 52

Conversion A/B Testing CPA GDPR 52

InMobi

MARCH 24, 2022

Here is our interview with Boots UK and ROI's Ollie Shayer. The latest evolution is our own in-house agency, Boots Media Group, which we launched in partnership with Threefold in September 2021. I definitely think so based on the conversations that we're having.

ROI 52

ROI Media Retail Cookies 52

Single Grain

AUGUST 12, 2021

Highlight pages with high impressions, but low conversions. Related Content: * How to Create a High-Performance Content Marketing Strategy in 2021. Conversion Data. Conversion Data. SEO & CRO: How Rankings and Conversions Complement Each Other. * Generate ideas for future content pieces. That’s the theory.

SEO 145

SEO Conversion Conversion Rate Marketing 145

Martech Series

JUNE 24, 2022

As per some statistics, 70% of the marketers in 2021 believed that video marketing resulted in a positive ROI. HubSpot is an excellent example for every B2B brand to create specific and relevant content to drive conversions. Whether it is about B2C or B2B marketing, an effective video will always sell itself.

Marketing 126

Marketing Manufacturing Audience Entertainment 126

Martech

FEBRUARY 24, 2022

CallRail offers four solutions: Call Tracking, Form Tracking, Conversation Intelligence, and Lead Center. Call Tracking is a real-time solution that lets users track and analyze inbound calls to optimize marketing campaigns and maximize lead generation, conversion rates, and each campaign’s ROI. Product overview.

Marketing 98

Marketing Healthcare Conversion Real Estate 98

MNTN

AUGUST 16, 2022

In 2021 alone there were 2.14 Brands need an online store presence—and your ads need to be able to both drive viewers there and track conversions ,” Zucker noted. The takeaway here is that consolidating creative reduces costs, increases ROI, and helps to produce creative that performs better for less investment,” said Zucker.

Advertising 98

Advertising ROI Retail Conversion 98

Single Grain

NOVEMBER 20, 2020

Content optimization is a technique to make your blog post SEO friendly with the goal to acquire maximum traffic and conversions. Since the performance of every piece of content you produce is measured, you can generate the highest ROI from your content marketing campaigns. This goal helps improve both branding and conversions.

SEO 145

SEO Conversion ROI Marketing 145

Martech

NOVEMBER 3, 2023

This is a shift in behavior from 2021 when consumers were more likely to simply abandon apps or sites that asked for permission to track and collect data. Traditional marketing campaigns are typically assessed based on returns like engagement, conversions, perception, and acquisition.

ROI 111

ROI MarTech Retail Conversion 111

Digital Turbine

NOVEMBER 10, 2022

eCommerce demand is specific to advertisers who drive attention to their products with the goal of driving a sale conversion. Some eCommerce advertisers will run ads with a coupon code to incentivize conversions within the ad itself. In 2021, Pangle’s LATAM’s revenue saw an 8x jump on Black Friday alone. Seasonality?

eCommerce 119

eCommerce Banner Conversion ROI 119

Single Grain

JUNE 24, 2021

In this article, we'll go through twelve vital factors that impact the search ROI from publishing web content in 2021. Google's Core Web Vitals is all set to become a search ranking factor starting mid-June of 2021. As of April 2021, there were 5.27 It’s what determines the CTR and conversion rate of your website.

SEO 138

SEO Marketing Audience Real Estate 138

Lemonads

FEBRUARY 2, 2021

Innovative Optimization Features Getting high CTRs and other superficial metrics is a good sign, but all good affiliates know that conversions are the most important element of a campaign. That said, optimizing a campaign’s ads can be a time-consuming, complex endeavor.

Advertising 52

Advertising Affiliates Ad network Mobile Ads 52

Martech

APRIL 27, 2022

Paid ad campaign metrics : Ad views, clicks, CTR, CPM, CPC, conversions, conversion rate, CPL, and overall performance. Here are some more reasons you should care about marketing analytics: It provides tangible data around paid marketing initiatives — CPC, CPL, ROI, and brand lift. marketing attribution ).

Marketing 126

Marketing CPL Machine Learning CPC 126

Lemonads

OCTOBER 4, 2020

Our PowerAdSpy Review is a complete full guide of what you need to know to put them into practice in 2021! Boost ROI with insights into trending ads and increase your ROI tremendously. By researching FB ads based on the position, you can analyze ads to perform well for higher conversions!

Affiliates 52

Affiliates Geo targeting eCommerce Non-Profit 52

Ad Monsters

JULY 15, 2022

So, why not perform content quality assurance and SEO checks from the start to reduce any worries about the disconnect between your content and conversions? Also, Siteimprove has been driving conversations around digital inclusivity; how so, and why is this important? Yakira Young: July is Disability Pride Month.

SEO 110

SEO Conversion ROI Cookies 110

Martech

APRIL 5, 2022

Marketing attribution is an umbrella term describing the departments, people, and technology responsible for determining what marketing tactics and channels are contributing to sales, conversions, and leads. Traditional attribution modeling relies on interpreting static ROI metrics in a dynamic marketing environment.

Marketing 106

Marketing Machine Learning Conversion Cookies 106

Single Grain

DECEMBER 23, 2019

By 2021, the global automation industry is predicted to expand quite rapidly and generate somewhere in the neighborhood of $238 billion, with the largest segment being process automation. Set bids to get as many conversions as possible at a set target CPA. Identify the likelihood of conversion from a given customer.

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

Martech

APRIL 14, 2022

Seventy-one percent of consumers expect companies to deliver personalized interactions, according to McKinsey’s Next in Personalization 2021 Report. “Drive them toward the conversion point to ensure they’re increasing the ROI based on your business objectives.” Assess your personalization readiness. .

Marketing 119

Marketing Audience ROI MarTech 119

Lemonads

NOVEMBER 12, 2020

Users only see pop-unders once they are finished browsing content in a specific window, which automatically makes them more receptive and increases your chances of getting more conversions. Pre-landers can help improve conversion rates and ensure that only interested users get to the landing page.

Pop-Up 52

Pop-Up Affiliates Ad network Fill rate 52

Single Grain

APRIL 29, 2021

Check out these examples… Pringles introduced CryptoCrisp, the world’s first virtual NFT flavor, on March 17, 2021. Blake Jamieson (@blakejamieson) April 8, 2021. The NFT market has leaped 2,100% to $2 billion in sales within the first three months of 2021. Taco Bell (@tacobell) March 8, 2021. Influencer Marketing.

Agency 113

Agency Marketing Non-Profit SEO 113

Single Grain

NOVEMBER 20, 2020

You can quickly create different content campaigns and measure the content marketing ROI of your client projects. By doing this, you will not miss any important update or conversation: You can do a manual search on Awario with Boolean logic operations to help you find relevant brand mentions. Business: $24.99 per month. HR/Payment.

SEO 52

SEO Agency A/B Testing Marketing 52

Digiday

SEPTEMBER 13, 2022

.” Listed on the London Stock Exchange, Bridgepoint has taken over from ECI Partners in a move that saw the latter PE firm generate an ROI of more than six times its 2017 investment in MiQ, and one that values the ad tech outfit at close to $1 billion. to near $465 million generating $45.4 ”

Ad Tech 69

Ad Tech Conversion ROI Advertising 69

Martech

AUGUST 17, 2021

When you reflect on your work, do you ruminate on big themes — driving growth and revenue, proving ROI, elevating brand? This will support attribution by tracking the progress of a cohort through a demand waterfall set of stages, providing insight into the cause of conversion. Good morning, Marketers, and what’s most on your mind?

MarTech 106

MarTech ROI Marketing Conversion 106

Martech

OCTOBER 19, 2022

Traditional media ads can’t measure the true ROI of media campaigns in real-time. In 2021, US marketers alone spent $167 billion on all types of programmatic advertising, according to Statista. Access to a large pool of publishers means advertisers can get a better ROI. Was it the creative? Where it ran? When it ran? Who saw it?

Advertising 119

Advertising Marketing Ad Exchange Retail 119