Digiday

NOVEMBER 14, 2022

Given the current global economic outlook, announcements of mergers and acquisitions are rare compared to 2021. Investors and executives there hope Lumen’s wares will resonate with contemporary market demand given the impending decline of traditional ad targeting and measurement tools such as the third-party cookie.

Demand Side Platform 68

Demand Side Platform Cookies Conversion Ad Tech 68

InMobi

FEBRUARY 17, 2021

With this being said, brands must leverage programmatic to partner with demand-side platforms for transparency, curate mobile supply chain frameworks, and prepare for a cookie-less future by partnering with premium in-app exchanges.” ” To dive into more nitty-gritty details, watch the webinar here.

Demand Side Platform 52

Demand Side Platform Entertainment Cookies Marketing 52

Digiday

NOVEMBER 16, 2022

While it may be true that the stock price of every ad tech company on the public markets — including those that predate the ‘ class of 2021 ’ — is down from the highs of last year, the recently disclosed earnings denote mixed fortunes. million), and 28% ($101.3 million) respectively.

Marketing 73

Marketing Ad Tech Demand Side Platform Ad Server 73

Digiday

SEPTEMBER 29, 2022

IAB Europe’s key findings : 16% of advertisers now have an “in-house model” of programmatic trading, down from 50% in 2021. IAB Europe’s key findings : 16% of advertisers now have an “in-house model” of programmatic trading, down from 50% in 2021.

GDPR 69

GDPR Demand Side Platform Marketing Cookies 69

Clearcode

OCTOBER 21, 2024

On January 7, 2021, the British Competition and Markets Authority (CMA) launched an investigation into Google’s project to prevent Google from gaining a dominant position in the AdTech market. In January 2021, Google claimed that FLoC was at least 95% as effective as third-party cookies for tracking.

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52

Digiday

OCTOBER 26, 2022

Included in this flurry of announcements are tools to assuage advertisers’ concerns around addressability, including point solutions to aid campaign planning, tackle media fragmentation, and shore up measurement – all growing priorities amid the decline of identifiers such as third-party cookies. ”

Ad Tech 73

Ad Tech Demand Side Platform Ad Server Food 73

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. Third-party cookie depreciation.

Advertising 118

Advertising Marketing Ad Exchange Retail 118

VideoWeek

AUGUST 23, 2024

This included Google’s own Privacy Sandbox set of tools, designed to enable targeting and measurement without cookies. This included Google’s own Privacy Sandbox set of tools, designed to enable targeting and measurement without cookies. The data will be available on the DSP in the UK, US, Canada and Australia.

Ad Tech 98

Ad Tech Cookies Agency Media 98

Ad Monsters

AUGUST 8, 2024

Remerge, a leading Demand Side Platform (DSP), is at the forefront of this transition, collaborating with Google and other ad tech partners, such as Verve, AppsFlyer, Adjust, and Singular, to ensure a seamless shift. Does Google’s Decision to Keep Third-Party Cookies on Chrome Change Anything?

Marketing 52

Marketing Retargeting Demand Side Platform Cookies 52

VideoWeek

AUGUST 12, 2022

Demand-side platform The Trade Desk seems to be weathering the ad recession storm for now, reporting in its earnings this week that total revenues were up 35 percent year-on-year in Q2. Max Schrems’ noyb Files 226 Fresh Cookie Banner GDPR Complaints. The Trade Desk Posts 35 Percent Growth in Q2. read on VideoWeek.

Advertising 98

Advertising GDPR Banner Healthcare 98

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Does this solution use third-party cookie data?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Single Grain

NOVEMBER 28, 2023

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”

Marketing 126

Marketing First-Party Cookies SEO Audience 126

Single Grain

MARCH 16, 2020

If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. Today, Demand-Side Platforms (DSPs) powered by Supply-Path Optimization can effectively determine the shortest and safest path to the impression, which guarantees that the cost of it will be optimal.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Adtelligent

FEBRUARY 2, 2022

2021 has been the most successful year in total online ad spending , and 2022 is predicted to be even bigger. Advertising across various platforms will exceed 60% of global ad spend for the first time in 2022, and digital advertising share is expected to rise to 65.1% The industry keeps growing, so are the new demands and requirements.

Marketing 52

Marketing Cookies Demand Side Platform Impressions 52

VideoWeek

JANUARY 13, 2023

Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies. The system will therefore simplify the buying process in a post-cookie open internet, according to the company. million) and BBC News (11.2

Ad Tech 98

Ad Tech Media Agency Advertising 98

Basis

JUNE 10, 2022

For brands going down this route, the classic approach involves forming an internal agency-style trading desk and equipping them with a demand side platform (DSP). An Example of the All-In Set Up. The Importance of Greater Transparency into Media Buys.

Agency 86

Agency Media Demand Side Platform A/B Testing 86

VideoWeek

OCTOBER 6, 2023

In 2021, the telco explored spinning Teads off via an IPO, but the listing plans were abandoned. Adlook Integrates Topics API into DSP Adlook, a demand-side platform (DSP), has announced its integration with Topics API, a Privacy Sandbox tool for behaviour-based targeting.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

VideoWeek

MAY 31, 2024

PwC Sells its Media Advisory Business to MediaSense MediaSense, a specialist media advisory firm founded in 2009, this week announced it has entered into an agreement to acquire PwC UK’s Marketing and Media Owner team, its first major acquisition since private equity business Apiary Capital took a majority stake in MediaSense back in 2021.

Media 52

Media Agency Audience Cookies 52

VideoWeek

JULY 29, 2022

The investment follows a period of growth for the Madrid-based firm, whose cookie-less solutions make for an appealing proposition in the lead-up to the deprecation of third-party cookies in Chrome. Viaplay added 766,000 paying subscribers in Q2 2022, marking a 69 percent increase on Q2 2021. The Week in Tech. Ad of the Week.

Ad Tech 52

Ad Tech Agency Media Cookies 52

VideoWeek

JANUARY 26, 2024

Index Exchange Announces Omnichannel Platform ‘Marketplaces’ Index Exchange, an ad exchange business, has announced a new omnichannel platform called Marketplaces. Sony agreed to acquire a majority stake in the Indian media firm in 2021, with the aim of creating a $10 billion entertainment giant.

Media 52

Media Agency Entertainment Cookies 52

Clearcode

APRIL 26, 2022

We saw the first ad appear in 1994, web cookies, which would go on to play a key role in online advertising, were invented by 2 developers from Netscape in 1994. The main way it does this is by blocking third-party cookies and other cross-site tracking techniques. The 1990s in Digital Advertising: Innovation.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Digiday

APRIL 24, 2023

Likely of more importance to advertisers than YouTube’s UGC is the platform’s access to parent company Google’s entire first-party search and browser history data through Google’s demand-side platform (Display & Video 360). million accounts since 2021. In that area, Paramount+ has seen some success.

Audience 69

Audience Agency Advertising Ad Exchange 69

Lemonads

NOVEMBER 29, 2020

DSPs, (demand-side platforms) which facilitate the process of buying ad inventory on the open market, provide the ability to reach your target audience due to the integration of DMPs (data management platforms). of all digital display advertising spend in 2021 despite a downturn due to the pandemic.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Digiday

APRIL 26, 2023

.” The other side of the frequency capping coin is that sometimes advertisers grapple with reaching viewers a sufficient number of times. A study published by ad tech firm Innovid in 2021 that tracked 36 connected TV ad campaigns found that 85% of households were only shown a given ad one or two times during a campaign.

Impressions 68

Impressions Audience Ad Targeting Agency 68

VideoWeek

JUNE 9, 2023

“With YouTube Primetime Channels, we offer our users the opportunity to experience subscription-based premium TV and movie content, both linear and on-demand, from a variety of well-known partners directly in one place, where they are often searched for and discovered,” said Andreas Briese, Country Director of YouTube Deutschland.

Agency 52

Agency Media Ad Tech eCommerce 52

VideoWeek

MAY 26, 2023

TF1 Pushes Further into Programmatic for Addressable Ads French broadcaster TF1 this week announced a further push into programmatic sales for its addressable TV ad inventory, agreeing a partnership which will see addressable ads on TF1 channels sold through Yahoo’s demand-side platform (DSP). percent in 2021 and 6.2

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

VideoWeek

OCTOBER 7, 2022

TikTok’s European sales increased almost sixfold in 2021, according to filings from Companies House. Using PubMatic’s Connect platform, agencies can access Permutive-facilitated cohorts across all browsers without the need for third-party cookies. Independent, Telegraph Reduce Ad Load Ahead of Cookie Deprecation.

GDPR 64

GDPR Cookies Agency Ad Tech 64

VideoWeek

APRIL 26, 2024

The Week in Tech Google Pushes Back its Cookie Deadline Until 2025 Google has announced that it is once again pushing back its deadline for removing third-party cookies from its Chrome browser. Now it says it expects to start ramping up cookie deprecation “starting early next year”. I hope business acts on these findings.”

Non-Profit 52

Non-Profit Cookies Audience Ad Tech 52

VideoWeek

FEBRUARY 14, 2025

It still saw significant growth, with revenues up 22 percent year-on-year, but demand-side platform’s revenues fell short of its target for the first time in 33 quarters. per month in 2021, then to 29.99 The Trade Desk’s share price fell by almost a third this week.

Ad Tech 52

Ad Tech Media Agency Advertising 52

VideoWeek

NOVEMBER 22, 2024

Mediaocean says it will merge Innovid with Flashtalking, the ad server it bought back in 2021, also for $500 million. FreeWheel and Adlook Partner on Access to CTV Supply Video tech firm FreeWheel has partnered with Adlook, a demand-side platform (DSP), to grant marketers access to CTV and online video inventory.

Marketing 52

Marketing Media Ad Tech Entertainment 52