Martech

OCTOBER 20, 2023

Can you use data from 2020 and 2021 or even 2022, which shows a massive click-through rate on specific ads with a high conversion rate to your online store, as a predictor for which online campaigns will drive sales in 2024 and 2025 to forecast online sales? It is the predictive analytics capabilities that can offer invaluable foresight.

Machine Learning 119

Machine Learning Click Through Rate Conversion Conversion Rate 119

Automatad Inc.

MARCH 2, 2022

Yahoo’s new ID-less audience solution, Next-Gen Solutions, presents an advanced way of contextual targeting using machine learning and real-time data signals, keeping consumer privacy a priority. Retail sales for the holiday season in 2021 grew by 16.1% Related Read: A Comprehensive Post Third-party Cookie Guide for Publishers.

Retail 52

Retail Advertising Machine Learning Cookies 52

Flashtalking by Mediaocean

NOVEMBER 16, 2021

With support for third-party cookies eroding across the digital ecosystem, FanDuel and other marketers need new methods for clearly and accurately assessing return on advertising spend (ROAS). With cookies no longer durable, and deterministic IDs not able to scale, the industry needed us to step up.

Ad Server 52

Ad Server Cookies Machine Learning CPA 52

Automatad Inc.

FEBRUARY 14, 2022

Google Ad Manager retained the top Supply Side Platform (SSP) spot in 2021, with Amazon and PubMatic in second and third place. Google, Meta (formerly known as Facebook), and Amazon accrued 47% of global ad spending in 2021. Top Supply Side Platforms in 2021. billion in Q4 of 2021. AdTech Trends. Meta made $33.7

Cookies 52

Cookies Affiliates Non-Profit First-Party Cookies 52

AdvertiseMint

OCTOBER 31, 2023

We are heading to a cookieless future , so no more third-party cookies will be allowed for online marketing. Cookies are being crumbled. Marketers and advertisers who use cookies to lasso customers seem to be at a crossroads. Marketers and advertisers who use cookies to lasso customers seem to be at a crossroads.

Cookies 98

Cookies Marketing SEO GDPR 98

Martech

APRIL 5, 2022

For instance, 59% of marketing leaders said they face high levels of pressure from CEOs to show the impact of their efforts, according to the August 2021 CMO Survey sponsored by the American Marketing Association, Deloitte, and Duke University’s Fuqua School of Business. Marketing attribution has the potential to address this need.

Marketing 106

Marketing Machine Learning Conversion Cookies 106

Martech

JUNE 20, 2023

Convergence In 2021, one had to choose between reverse ETL (composable) or CDP. However, packaged CDPs may have built-in machine learning (ML), reporting and support for real-time that composable practitioners may need to solve for separately. First, if you’re shopping for either, your head is in the right place.

Machine Learning 103

Machine Learning MarTech GDPR Audience 103

Martech

APRIL 27, 2022

This expanding digital ecosystem, combined with the proliferation of consumer and marketing data and the impending loss of third-party cookies, requires that marketers have a proactive marketing analytics strategy. Marketing analytics can help CMOs demonstrate the effectiveness of their campaigns.

Marketing 125

Marketing CPL Machine Learning CPC 125

Martech Series

FEBRUARY 2, 2023

Once the data is analyzed using artificial intelligence (AI) or machine learning tools, you can suggest better products to your customers and eventually push out the competition, much like a company with significant network effects does. Non-PII examples include cookies, IP addresses and device identifiers. billion.

Marketing 102

Marketing Conversion Rate Click Through Rate Cookies 102

Clearcode

SEPTEMBER 20, 2023

Key market drivers for DSPs are the demise of third-party cookies, new and emerging digital channels, the development of new ad formats, a focus on contextual and content-driven advertising, and regulatory compliance. Some DSPs also leverage artificial intelligence and machine learning to enhance their functionality.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Ad Monsters

APRIL 5, 2024

GDPR fines in Europe surged from 300,000 euros in June 2021 to 4.2 We conduct thorough web interrogations using machine learning to scrutinize each publisher’s URL, gaining transparency into vendors, tools, beacons, pixels, and cookies. Despite the US being somewhat behind, this situation is transient.

GDPR 105

GDPR Impressions Machine Learning Viewability 105

Basis

AUGUST 30, 2022

In 2021, US CTV ad spend grew an estimated 60% year-over-year, reaching more than $14 billion. Plus, with third-party cookie deprecation on the horizon—albeit a bit further down the line than it was a few months ago—getting familiar with privacy-friendly targeting methods is all the more important. of total digital media ad spend.

Advertising 98

Advertising Viewability Brand Awareness A/B Testing 98

VideoWeek

AUGUST 23, 2024

The tool, Sponsored TV, offers self-service controls and measurement, alongside machine learning-driven optimisation models informed by Amazon’s first-party shopping and entertainment data. This included Google’s own Privacy Sandbox set of tools, designed to enable targeting and measurement without cookies.

Ad Tech 98

Ad Tech Cookies Agency Media 98

Ad Monsters

AUGUST 8, 2024

The rise of AI and sophisticated machine learning algorithms showcases the benefits of new technologies, but it also highlights the dangers of these advancements. Apple made the first privacy move on mobile with the launch of its App Tracking Transparency (ATT) framework in 2021. This update is unrelated to mobile.

Marketing 52

Marketing Retargeting Demand Side Platform Cookies 52

VideoWeek

OCTOBER 6, 2023

In 2021, the telco explored spinning Teads off via an IPO, but the listing plans were abandoned. ” Magnite Launches New Demand Manager Tool Magnite, an independent sell-side advertising company, has announced a new machine-learning tool called ‘Demand Manager’. Altice acquired the ad tech firm in 2017 for €285 million.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

Paleo AdTech

DECEMBER 10, 2023

Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty. Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016.

Non-Profit 52

Non-Profit Ad Server First-Party Cookies Machine Learning 52

Digiday

APRIL 30, 2023

In 2021, it jumped 43.4% That coupled with a very substantial investment in machine learning to make sure customers see relevant ads when they’re looking for various items have meant that these advertisements have performed unusually well for brands, which makes them want to advertise on Amazon,” he added. In 2019 (i.e.

Machine Learning 71

Machine Learning Click Through Rate Advertising Media 71

Adtelligent

MAY 12, 2024

Technologies like Augmented or Virtual Reality (AR/VR), machine learning, and even virtual assistants like Alexa or Siri can give marketers some much-needed data to allow for a tailor-made advertising experience. Switch to Alternative IDs At last, the time has come and third-party cookies will finally become a part of history in 2024.

Advertising 52

Advertising Cookies Ad Space Audience 52

Paleo AdTech

FEBRUARY 1, 2022

Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty. Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016.

Non-Profit 40

Non-Profit Ad Server First-Party Cookies Machine Learning 40

Digiday

JANUARY 1, 2023

But the holding companies, flush with new media channels and tactics they can bring to the table (commerce media, artificial intelligence/machine learning tools, and ESG/sustainability-focused investment), argue they offer the whole package in an era when more marketers want to reduce their roster of agencies working for them.

Media 72

Media Agency Retail Machine Learning 72

Smart-Hub

APRIL 29, 2024

There have been discussions for several years that Google would discontinue support for cookies. Third-party cookies are responsible for a variety of ad settings, including targeting, frequency limitation, measurement, and attribution. So, you still have some time to decide how to proceed.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Martech

FEBRUARY 24, 2022

The market is continually developing, and many vendors are investing heavily in AI and machine learning to expand the range of marketing and sales use cases for their solutions. In September 2021, Infinity acquired call tracking and analytics provider ResponseTap. CallSource. A CallSource dashboard (via CallSource).

Marketing 98

Marketing Healthcare Conversion Real Estate 98

Single Grain

MAY 16, 2023

Dive Deeper: Spotify Ads 101: How to Run Successful Audio and Video Ads Trend #4: Programmatic Advertising Automation More programmatic native advertisers are using automation in their campaigns – so much so that the marketing automation industry grew 22% between 2021 and 2023.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

Clearcode

FEBRUARY 10, 2022

Back in July 2021, Google Chrome floated the idea that its interest-based advertising proposal — Federated Learning of Cohorts (FLoC) — could be replaced by a topics-based advertising proposal. Chrome will no longer work on the FLoC proposal and will instead focus on creating and testing Topics.

Ad Targeting 52

Ad Targeting Cookies Entertainment Machine Learning 52

Smart-Hub

OCTOBER 24, 2022

And with the development of machine learning and AI, automation is becoming more omnipresent in programmatic advertising. Cookies are done? There have been discussions for several years that Google would discontinue support for cookies. Automating everything and anything. All of these will remain relevant in 2023.

Advertising 40

Advertising Cookies Banner Machine Learning 40

illumin

JANUARY 22, 2024

Meta ads make use of ‘cookies’. When a user visits a website or engages with an online platform, a cookie is placed on their device. This cookie collects information about the user’s activities (such as the websites they visit, the products they browse, etc.).

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

VideoWeek

AUGUST 18, 2023

.” The demand follows yesterday’s release of a new report from Adalytics, which claims that YouTube has been using behavioural and demographic data to personalise ads on children’s videos, and has also in some cases been dropping advertising cookies and setting persistent identifiers for users watching children’s videos.

Ad Tech 52

Ad Tech Audience Agency Media 52

VideoWeek

JUNE 9, 2023

Meanwhile Viant’s stock price is 90 percent down from February 2021, with a market capitalisation around $280 million. However widely-used programmatic tools use machine learning to inform media buying strategies. A deal is now expected to be closed within weeks, though neither confirmation nor valuation have been disclosed.

Agency 52

Agency Media Ad Tech eCommerce 52

Martech

OCTOBER 11, 2022

GA4’s data collection also takes into account the increasing concerns consumers have around privacy and, in particular, cookie tracking. Additionally, since GA4 is still being updated, everyone is in the same boat, learning how to use the new metrics. Does GA4 use cookies? Let’s recap what a cookie is first. Yes and no.

Agency 100

Agency Cookies Marketing First-Party Cookies 100

Single Grain

JUNE 25, 2021

In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending support for third-party browser cookies in its Chrome browser by 2022 with its Privacy Sandbox. Chrome is the most popular browser on the market.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public.

First-Party Cookies 120

First-Party Cookies Cookies Impressions Ad Exchange 120

Martech

OCTOBER 19, 2022

In 2021, US marketers alone spent $167 billion on all types of programmatic advertising, according to Statista. According to MediaRadar : In the eight months from May 1, 2021 to the end of January in 2022, more than 23,500 companies bought ads on retail media networks. Third-party cookie depreciation. And sales are very good.

Advertising 118

Advertising Marketing Ad Exchange Retail 118

Adtelligent

MAY 26, 2021

The decision to drop third-party cookies altogether made by Google and Apple sent shockwaves through the advertising industry. According to the recent polls, 42% of marketers think that cookie depreciation will hurt their profits, with nearly 57% expecting revenue loss of 10-25% and 31% of respondents forecasting a 26-50% drop.

Cookies 52

Cookies GDPR Non-Profit Audience 52

Digiday

OCTOBER 10, 2022

Machine learning [ML] and AI are at its core,” said Vadim Supitskiy, Forbes’ chief technology officer. In 2021 , The Telegraph launched its Headlines newsletter, which uses an algorithm to send personalized, vertical-specific content recommendation emails, to much success. The platform allows us to do multiple things.

Machine Learning 69

Machine Learning Audience Ad Targeting Conversion 69

VideoWeek

JANUARY 13, 2023

Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies. The system will therefore simplify the buying process in a post-cookie open internet, according to the company. According to BARB, the channel reached 2.5

Ad Tech 98

Ad Tech Media Agency Advertising 98

Digiday

OCTOBER 19, 2022

Two advertisers, both of which are cryptocurrency investment firms, have paid in crypto since the option was first offered in April 2021. Agencies are staffing up e-commerce, retail media and data practices as they anticipate continued digital spending and deprecation of the third-party cookie.

Agency 69

Agency Media Retail Entertainment 69

Digiday

NOVEMBER 20, 2022

With e-commerce sales soaring in recent years, thanks in part to pandemic shutdowns, and the impending death of the third-party cookie driving a need for new data collection capabilities, more marketers are turning to natural language processing (NLP) and data-driven personalization to automate customer service and gather data for ad targeting.

Marketing 69

Marketing Retail Conversion Ad Targeting 69