Martech

OCTOBER 19, 2022

Traditional media ads can’t measure the true ROI of media campaigns in real-time. In 2021, US marketers alone spent $167 billion on all types of programmatic advertising, according to Statista. Access to a large pool of publishers means advertisers can get a better ROI. Was it the creative? Where it ran? When it ran? Who saw it?

Advertising 119

Advertising Marketing Ad Exchange Retail 119

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

Single Grain

MAY 6, 2021

For C-level executives who might not have their hand in the daily goings on of their site, reports are a great way to review the ROI of SEO to either increase or put the brakes on the allocated funds. Hence, you can prepare more content similar to your best-performing articles to improve the ROI of your SEO campaigns.

SEO 145

SEO Education Conversion Conversion Rate 145

Lemonads

NOVEMBER 12, 2020

If developed properly, a pop-under campaign can have higher conversion rates, CTR, and ROI than conventional formats like banners, producing numbers that are closer to push notifications. The platform is compatible with a wire transfer, Paxum, and Paypal, plus publishers can choose to sell their inventory by CPC or CPM models.

Pop-Up 52

Pop-Up Affiliates Ad network Fill rate 52

Lemonads

DECEMBER 2, 2020

That’s why Nativo has created NATIVO IQ™ “the content intelligence platform” that unlocks insights and ROI for an aligned and results-driven marketing organization. Their user-friendly platform allows you to achieve all this by easily taking full control of your daily audience reach, budget, impressions CTR, and CPC !

Native Advertising 52

Native Advertising Advertising A/B Testing Machine Learning 52

Single Grain

NOVEMBER 20, 2020

For every search, SEMrush generates over 20 million keyword ideas with essential metrics like keyword difficulty, search volume, and CPC (cost per click). You can quickly create different content campaigns and measure the content marketing ROI of your client projects. Pricing: SEMrush offers three pricing plans: Pro: $99.95

SEO 52

SEO Agency A/B Testing Marketing 52

Single Grain

JULY 9, 2021

In fact, you should be happy to see an ROI of -50% in the first few days or weeks, as the ad networks will show your ads in the wrong placements (i.e., Related Content: * 54 Alternative Ad Networks to Open Up New Channels of Growth in 2021 * Google Privacy Sandbox: What's It Mean for the Future of Targeted Ads? exact page location).

Native Advertising 134

Native Advertising Advertising Ad network Conversion 134

Adtelligent

JULY 19, 2022

According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it. In 2021, research from CHEQ found that the total ad fraud costs reached $42 billion. Paid search ads appear as the top results on search engines.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Single Grain

DECEMBER 23, 2019

By 2021, the global automation industry is predicted to expand quite rapidly and generate somewhere in the neighborhood of $238 billion, with the largest segment being process automation. Enhance CPC by looking for ad auctions that are more likely to generate conversions. when your CPC falls below a specified amount).

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

Single Grain

AUGUST 17, 2021

Design campaigns at scale with a focus on high ROI. Technologically savvy with an excellent understanding of concepts such as CPC, CTR, ROAS, CPA, EPC, MQL, SQL, LTV, etc. Ability to motivate the team to deliver high ROI results. Create exceptional marketing copy that drives actions and leads to conversions.

Marketing 98

Marketing Communications Brand Awareness ROI 98

NewProgrammatic

APRIL 6, 2022

It helps determine which platforms, what keywords, and what configurations bring the best conversion rates and the highest ROI. The wider reach that most popular search engines offer elevates the CPC. With custom search campaigns on NewProgrammatic , it is possible to increase the conversion rate and the ROI. billion last year.

Search Advertising 85

Search Advertising Advertising Conversion Rate Audience 85

Single Grain

FEBRUARY 21, 2020

Look into the CPC averages for the keywords you value most, and make sure that you’re assessing the overall potential effectiveness of each platform. You aren’t necessarily meant to set one strict marketing budget at the very beginning of 2020 and never stray from it until you hit 2021 whereupon you start over.

Marketing 84

Marketing SEO Non-Profit A/B Testing 84

Lemonads

APRIL 22, 2020

Fast-forward 6 years to 2021 and this tool has cemented itself as the go-to tracker for marketers around the globe. A Brief Overview of Voluum review 2021 What is Voluum? The review voluum 2021 above should help understand how Voluum can help improve your campaigns and learn a little more about the features you should be looking for.

Media 52

Media Affiliates A/B Testing Conversion 52

AdvertiseMint

JUNE 27, 2023

However, there was a hiccup at the start of 2021, and the industry still determines its impact. Click engagement has decreased costs by up to 35%, leading to lower CPC. Using video ads can increase by almost 85% in advertising return on investment (ROI). There is more to carousel-type Facebook ads.

Advertising 59

Advertising Retargeting Video Ads Mobile Ads 59

Single Grain

AUGUST 24, 2021

Dive Deeper: SEO Keyword Research Made Easy in 2021. With such powerful data-driven insights, your SEO strategy is bound to offer a good ROI. Dive Deeper: How to Create a High-Performance Content Marketing Strategy in 2021. Dive Deeper: 8 Essential SEO Reports to Create for Your Client in 2021.

SEO 52

SEO CPC Conversion ROI 52

Single Grain

JUNE 10, 2021

The BuzzSumo keyword tool generates thousands of useful keyword suggestions and displays the search volume, CPC, and search trends. Dive Deeper: SEO Keyword Research Made Easy in 2021. Dive Deeper: 10 Effective SEO Techniques to Drive Organic Traffic in 2021. Dive Deeper: SEO Keyword Research Made Easy in 2021.

Marketing 94

Marketing SEO Pop-Up Communications 94

Lemonads

OCTOBER 14, 2020

Having a landing page is a must in 2021! Instapage’s landing page builder platform integrates with all of your favorite tools & services, helping you to market faster, lowering CPC Costs, increasing conversions, and advertising ROI !

Conversion 52

Conversion A/B Testing CPA GDPR 52