Martech Series

AUGUST 25, 2022

Cordial , a cross-channel marketing and data management platform for brands to communicate in personal, intelligent ways, today celebrates a momentous year so far, securing new customers including Orveon, expanding product offerings and integrations, and receiving recognition as a top provider across marketing awards.

Marketing 87

Marketing Data Management Platform Communications Finance 87

Martech

JANUARY 11, 2022

Over a year later, in May 2021, Tourism Ireland pivoted again into “reassurance mode” promising travelers that Ireland would soon be open again now that travel restrictions were loosening in other markets. They launched a global social media campaign amplified through their partners, as well as with paid social ads.

Marketing 107

Marketing Data Management Platform Retargeting Media 107

Martech

NOVEMBER 28, 2022

By the end of next year the total will be nearly twice what it was in 2021. The average number of sources used by marketers grew by 50% from last year to this, according to a new Salesforce study. Last year companies used an average of 10 different sources.

Marketing 125

Marketing Cookies MarTech Data Management Platform 125

Martech Series

DECEMBER 9, 2022

Naming Zerto a Contender, the report says its “addition of one-to-many Kubernetes replication and its partnership with Keepit, a Leader in The Forrester New Wave : SaaS Application Data Protection, Q4 2021, bring capabilities to the enterprise that other vendors can’t claim.”

MarTech 91

MarTech Marketing Data Management Platform Advertising 91

Digiday

FEBRUARY 8, 2023

Rather than manually placing products on real-life TV and movie sets, Rembrand uses a process called neural inverse rendering to digitally insert sponsored items into movies, shows and social media content made by millions of influencers across various platforms. billion in 2021 to $2.7 billion in 2022.

Marketing 73

Marketing Data Management Platform Shipping Education 73

Martech Series

JUNE 7, 2022

Multi-cloud adoption is accelerating with 72% of organizations using multiple IaaS providers vs. 57% in 2021. 66% of organizations store 21%-60% of their sensitive data in the cloud. 45% have experienced a data breach or failed an audit involving data and applications in the cloud vs. 35% in 2021.

MarTech 81

MarTech Data Management Platform Agency Marketing 81

Digiday

OCTOBER 9, 2022

Despite rhetoric from advertisers about investing in first-party data as privacy laws erode traditional means of targeting — the reality is much more difficult, according to a recent survey on programmatic attitudes. “All the big U.S. ” If you have to sign things off twice, that’s two opportunities for things to go wrong.

Marketing 82

Marketing Demand Side Platform Data Management Platform Retail 82

Martech Series

JANUARY 4, 2023

Elemeno specifically aims to automate the development, deployment, and management of machine learning (ML) software with an easy-to-use interface and, in so doing, accelerate artificial intelligence adoption for businesses and organizations.

Machine Learning 98

Machine Learning MarTech Data Management Platform Marketing 98

Martech Series

DECEMBER 29, 2022

The DCS Awards are designed to reward and recognize the achievements of the product designers, manufacturers, suppliers and providers operating in the data center arena in Europe. Cloud Computing Awards – Spectra Vail was recognized as a Finalist in the 2021 Cloud Computing Awards for Best Cloud Migration Solution.

Entertainment 81

Entertainment Manufacturing Media MarTech 81

Martech Series

JUNE 29, 2022

They offer the widest range of data available in its space and boast in having created one of the most comprehensive ticker plants worldwide. In September 2021 , Goracle won the Encode Hackathon, and since has been building a next-generation oracle solution on the Algorand blockchain.

Impressions 86

Impressions MarTech Marketing Data Management Platform 86

Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Martech Series

FEBRUARY 22, 2023

Marketing Technology News: MarTech Interview with Ian Liddicoat, CTO and Head of Data Science – Adludio Seventy-eight percent of organizations lack confidence in their security posture despite increased cybersecurity investments, according to a 2021 survey conducted by IDG Research.

Machine Learning 87

Machine Learning MarTech Marketing Data Management Platform 87

Martech Series

JULY 6, 2022

Displayce is connected to the main market DOOH SSPs (Supply Side Platforms) such as VIOOH, BROADSIGN and VISTAR MEDIA and offers media buying with advanced targeting and efficient bespoke solutions thanks to its Data Management Platform (DMP) designed specifically for DOOH advertising. 2021 revenue: €2,745m (a).

Advertising 52

Advertising Data Management Platform Demand Side Platform Media 52

Martech Series

JUNE 14, 2022

“For the first time, available only from Similarweb, customers can enjoy the perfect marriage of web and app data in a unified interface, ushering in the next generation in digital intelligence”. With companies increasingly turning to mobile apps to strengthen their direct-to-consumer relationships, brands can no longer ignore the data.

MarTech 84

MarTech Marketing Data Management Platform 84

Clearcode

OCTOBER 21, 2024

On January 7, 2021, the British Competition and Markets Authority (CMA) launched an investigation into Google’s project to prevent Google from gaining a dominant position in the AdTech market. In January 2021, Google claimed that FLoC was at least 95% as effective as third-party cookies for tracking.

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. These advertisers bid in real-time at or above the fixed CPM price.

Advertising 118

Advertising Marketing Ad Exchange Retail 118

Digiday

APRIL 17, 2023

Before unpacking those gains, here’s a closer look at what it took to get them: it started back in 2021 when Gumtree’s executives wanted to sweat their data harder in ad deals. Gumtree’s ads team did just that last January, when it swapped the old data management partner for another (Permutive).

Click Through Rate 68

Click Through Rate Ad Tech Data Management Platform Impressions 68

Digiday

JUNE 1, 2022

Take, PubMatic — traditionally in the business of helping publishers sell ads programmatically — reported that it made more than a quarter (27%) of its Q4 2021 revenue from helping advertisers buy better impressions. The events of the last quarter are a testament to how the temperature is now dialing up.

Ad Tech 90

Ad Tech Impressions Data Management Platform Media 90

Martech Series

SEPTEMBER 21, 2022

Major findings from the survey include: Companies’ ability to manage data is worsening YOY: On all five markers of healthy data — timeliness, accuracy, consistency, accessibility, and completeness — companies rate themselves around 10 points lower in 2022 than they did in 2021.

MarTech 90

MarTech Data Management Platform Marketing 90

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public.

First-Party Cookies 120

First-Party Cookies Cookies Impressions Ad Exchange 120

Single Grain

NOVEMBER 13, 2019

That’s the magic of programmatic advertising – the ability to use accurate, real-time data and deliver ads to the right prospects, at the right moment. As per eMarketer, by 2021, 88% of all U.S. This lets you run a data-driven and highly targeted campaign to reach your desired audience.

Demand Side Platform 97

Demand Side Platform Ad Exchange Pop-Up Audience 97

SpotX

MAY 6, 2021

Addressable TV will become Australia’s new industry obsession in 2021 as broadcasters — buoyed by the mainstream success of over-the-top (OTT) services — apply data and technology to modernise linear TV. So how can the major players in the industry ensure they are ready to maximise the addressable opportunity in 2021?

Demand Side Platform 52

Demand Side Platform Ad Server Data Management Platform Manufacturing 52

Martech Series

JUNE 10, 2022

Data is siloed and only 16% say they have agile data supply chains. Robotic Data Automation Fabric takes these challenges head on. Gartner has identified Data Fabric as the No.1 3 trend in 2021. Skills Gap is handled with Low code 1000+ Data and AI Bots Marketplace. 1 trend for I/O leaders in 2022 and No.3

Healthcare 81

Healthcare MarTech Data Management Platform Marketing 81

Martech Series

AUGUST 16, 2022

.” Earlier this year, Semarchy was named a Customers’ Choice in the 2022 Gartner Peer Insights ‘Voice of the Customers’: Master Data Management Solutions report (see press release here). Marketing Technology News: MarTech Interview With Erez Nahom, CEO and Co-founder, Konnecto.

MarTech 71

MarTech Data Management Platform Marketing 71

SODP

JULY 25, 2023

billion in 2021. billion in 2021 to $493 billion in 2022. These ad data management platforms form two halves of the programmatic advertising ecosystem, working together to connect advertisers with publishers in an efficient, automated manner. billion in 2012 to an estimated $147.1 How Important Is an SSP?

Demand Side Platform 52

Demand Side Platform Ad Space Ad Exchange Ad Inventory 52

Martech Series

JUNE 21, 2022

Panzura was also ranked among the “100 Coolest Cloud Companies” in the CRN Channel Awards 2021 and “Inc. Panzura has earned seven industry awards over the past year, including “Cloud Infrastructure Solution of the Year” by the Tech Ascension Awards, and “Best Hybrid Cloud Solution” in the Cloud Awards. Best Workplaces.”

Finance 76

Finance MarTech Marketing Data Management Platform 76

VideoWeek

JANUARY 20, 2023

The subscriber boost represents a 4 percent increase on Q4 2021, and a 2 percent rise in quarterly revenues. in 2021,” the company said in a filing with the US Securities and Exchange Commission. Top Stories Netflix Thanks Ad Tier for Q4 Bump Netflix amassed 7.7 Under the terms of the agreement, TF1 will invest 12.5

Ad Tech 98

Ad Tech Media Cookies Audience 98

Martech Series

JUNE 21, 2022

As we noted at the outset of the partnership in October 2021, VIDAA’s assets enable us to better assist advertisers in reaching desired audiences and measuring the success of their campaigns through ACR data, now coupled with exclusive monetization of VIDAA’s premium content library and massive media platform in the US and globally.

Ad Server 70

Ad Server Manufacturing Ad Tech MarTech 70

Martech Series

JANUARY 29, 2023

As a result, the top priorities for leaders in 2023 are to improve data quality (46%), to drive operational efficiency (47%), and to strengthen analytics processes (47%). This is a change from 2021 when improving data quality was a top priority for only 26% of organizations.

MarTech 82

MarTech Data Management Platform Marketing 82

Digiday

JULY 24, 2022

Meet the People is one digitally-native mini-holdco that’s quietly been growing its business base since Tim Ringel founded it in late 2021. “Most of the mid-sized companies who run $50, $100, $200 million of media spend don’t have the resources, from analytics specialists to data scientists.

Media 69

Media Agency Data Management Platform Retail 69

Adtelligent

FEBRUARY 2, 2022

2021 has been the most successful year in total online ad spending , and 2022 is predicted to be even bigger. Advertising across various platforms will exceed 60% of global ad spend for the first time in 2022, and digital advertising share is expected to rise to 65.1% The industry keeps growing, so are the new demands and requirements.

Marketing 52

Marketing Cookies Demand Side Platform Impressions 52

Lemonads

NOVEMBER 29, 2020

DSPs, (demand-side platforms) which facilitate the process of buying ad inventory on the open market, provide the ability to reach your target audience due to the integration of DMPs (data management platforms). of all digital display advertising spend in 2021 despite a downturn due to the pandemic.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Adtelligent

MAY 26, 2021

According to the survey published by LiveInternet in February 2021, 28.5% of respondents think that first-party data will be able to maintain all functionalities of the third-party one, while 22% put their trust into the Universal ID’s idea. All data is kept in one place, analyzed so that the individual user can be identified.

Cookies 52

Cookies GDPR Non-Profit Audience 52

Clearcode

APRIL 26, 2022

The goal of the CCPA is to make it easier for Californian citizens and residents to know the types of personal information businesses collect about them, and give them the right not to agree to the sale of their personal data to other parties. The first one is a publisher’s ad server, also known as a first-party ad server.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Monetize More

FEBRUARY 7, 2023

IDs coming from email addresses are universal identifiers as it can be used across all channels & data management platforms. Since Q4 of 2021, Google’s new functionality enables publishers to share PPIDs with DSPs via Google Ad Manager.

Cookies 52

Cookies Header Bidding First-Party Cookies Retargeting 52

Monetize More

JUNE 17, 2022

IDs coming from email addresses are universal identifiers as it can be used across all channels & data management platforms. Since Q4 of 2021, Google’s new functionality enables publishers to share PPIDs with DSPs via Google Ad Manager.

Cookies 52

Cookies Header Bidding First-Party Cookies Audience 52

Martech

DECEMBER 15, 2023

Still, the power of data in decision-making often means that some data must be combined with data from different areas of the business. Lines of business within a company manage more enterprise applications than IT, about 56% of all company apps, per a 2021 Productiv report. That figure was up 4% year over year.

Marketing 116

Marketing Finance MarTech Data Management Platform 116