2021 Data Management Platform GDPR 
VideoWeek
JUNE 12, 2024
While Oracle had made a number of martech purchases already, its 2014 acquisition of data management platform BlueKai, reported to have cost around $350 million, was the first major part of its ad tech stack. BlueKai’s Audience Data Marketplace was combined with other Oracle data services into Oracle Data Cloud.
Martech
SEPTEMBER 27, 2021
Privacy and consent are more important than ever in digital marketing since the advent of GDPR and CCPA, leading marketers at today’s biggest brands to change how they interact with customers. And demand for these platforms is on the rise among marketing professionals.
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Clearcode
OCTOBER 21, 2024
On January 7, 2021, the British Competition and Markets Authority (CMA) launched an investigation into Google’s project to prevent Google from gaining a dominant position in the AdTech market. In January 2021, Google claimed that FLoC was at least 95% as effective as third-party cookies for tracking.
Digiday
JULY 24, 2022
Meet the People is one digitally-native mini-holdco that’s quietly been growing its business base since Tim Ringel founded it in late 2021. “Most of the mid-sized companies who run $50, $100, $200 million of media spend don’t have the resources, from analytics specialists to data scientists. seems a bit short-sighted.
Lemonads
NOVEMBER 29, 2020
DSPs, (demand-side platforms) which facilitate the process of buying ad inventory on the open market, provide the ability to reach your target audience due to the integration of DMPs (data management platforms). of all digital display advertising spend in 2021 despite a downturn due to the pandemic.
Clearcode
APRIL 26, 2022
In 2016, the European Union adopted its General Data Protection regulation. The goal of the GDPR is to give EU citizens and residences more control over their personal data and to strengthen user privacy. The EU’s GDPR is often seen as the catalyst for the introduction of other.
Martech
MARCH 15, 2022
In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public.
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