Martech Series

DECEMBER 9, 2022

Naming Zerto a Contender, the report says its “addition of one-to-many Kubernetes replication and its partnership with Keepit, a Leader in The Forrester New Wave : SaaS Application Data Protection, Q4 2021, bring capabilities to the enterprise that other vendors can’t claim.”

MarTech 91

MarTech Marketing Data Management Platform Advertising 91

Martech

JANUARY 11, 2022

Over a year later, in May 2021, Tourism Ireland pivoted again into “reassurance mode” promising travelers that Ireland would soon be open again now that travel restrictions were loosening in other markets. The post Tourism Ireland bets on marketing partnership with IMAX producer to bring back tourism appeared first on MarTech.

Marketing 107

Marketing Data Management Platform Retargeting Media 107

Martech Series

JANUARY 4, 2023

Elemeno specifically aims to automate the development, deployment, and management of machine learning (ML) software with an easy-to-use interface and, in so doing, accelerate artificial intelligence adoption for businesses and organizations. The post Semantix Announces the Acquisition of Elemeno appeared first on MarTech Series.

Machine Learning 98

Machine Learning MarTech Data Management Platform Marketing 98

Martech Series

JUNE 7, 2022

Multi-cloud adoption is accelerating with 72% of organizations using multiple IaaS providers vs. 57% in 2021. 66% of organizations store 21%-60% of their sensitive data in the cloud. 45% have experienced a data breach or failed an audit involving data and applications in the cloud vs. 35% in 2021.

MarTech 81

MarTech Data Management Platform Agency Marketing 81

Martech Series

JUNE 29, 2022

They offer the widest range of data available in its space and boast in having created one of the most comprehensive ticker plants worldwide. In September 2021 , Goracle won the Encode Hackathon, and since has been building a next-generation oracle solution on the Algorand blockchain.

Impressions 86

Impressions MarTech Marketing Data Management Platform 86

Martech Series

FEBRUARY 22, 2023

Marketing Technology News: MarTech Interview with Ian Liddicoat, CTO and Head of Data Science – Adludio Seventy-eight percent of organizations lack confidence in their security posture despite increased cybersecurity investments, according to a 2021 survey conducted by IDG Research.

Machine Learning 87

Machine Learning MarTech Marketing Data Management Platform 87

Martech Series

DECEMBER 29, 2022

The DCS Awards are designed to reward and recognize the achievements of the product designers, manufacturers, suppliers and providers operating in the data center arena in Europe. Cloud Computing Awards – Spectra Vail was recognized as a Finalist in the 2021 Cloud Computing Awards for Best Cloud Migration Solution.

Entertainment 81

Entertainment Manufacturing Media MarTech 81

Martech Series

JUNE 14, 2022

“For the first time, available only from Similarweb, customers can enjoy the perfect marriage of web and app data in a unified interface, ushering in the next generation in digital intelligence”. With companies increasingly turning to mobile apps to strengthen their direct-to-consumer relationships, brands can no longer ignore the data. “For

MarTech 84

MarTech Marketing Data Management Platform 84

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

Martech Series

SEPTEMBER 21, 2022

Major findings from the survey include: Companies’ ability to manage data is worsening YOY: On all five markers of healthy data — timeliness, accuracy, consistency, accessibility, and completeness — companies rate themselves around 10 points lower in 2022 than they did in 2021.

MarTech 90

MarTech Data Management Platform Marketing 90

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. Get MarTech! How big is the programmatic advertising market? Processing.

Advertising 119

Advertising Marketing Ad Exchange Retail 119

Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Martech Series

JUNE 10, 2022

Data is siloed and only 16% say they have agile data supply chains. Robotic Data Automation Fabric takes these challenges head on. Gartner has identified Data Fabric as the No.1 3 trend in 2021. Skills Gap is handled with Low code 1000+ Data and AI Bots Marketplace. 1 trend for I/O leaders in 2022 and No.3

Healthcare 81

Healthcare MarTech Data Management Platform Marketing 81

Martech Series

AUGUST 16, 2022

Semarchy is the only 2021 Gartner® Magic Quadrant Leader for Master Data Management to receive 100% rating from customers for willingness to recommend in the past 12 months. Marketing Technology News: MarTech Interview With Erez Nahom, CEO and Co-founder, Konnecto. The post Data Leader SEMARCHY Ranks on the 2022 Inc.

MarTech 71

MarTech Data Management Platform Marketing 71

Martech Series

JULY 6, 2022

Displayce is connected to the main market DOOH SSPs (Supply Side Platforms) such as VIOOH, BROADSIGN and VISTAR MEDIA and offers media buying with advanced targeting and efficient bespoke solutions thanks to its Data Management Platform (DMP) designed specifically for DOOH advertising. 2021 revenue: €2,745m (a).

Advertising 52

Advertising Data Management Platform Demand Side Platform Media 52

Martech Series

JUNE 21, 2022

Panzura was also ranked among the “100 Coolest Cloud Companies” in the CRN Channel Awards 2021 and “Inc. Marketing Technology News: MarTech Interview With Jenn Chen, President and Chief Revenue Officer at Connatix. Marketing Technology News: MarTech Interview With Jenn Chen, President and Chief Revenue Officer at Connatix.

Finance 76

Finance MarTech Marketing Data Management Platform 76

Martech Series

JUNE 21, 2022

As we noted at the outset of the partnership in October 2021, VIDAA’s assets enable us to better assist advertisers in reaching desired audiences and measuring the success of their campaigns through ACR data, now coupled with exclusive monetization of VIDAA’s premium content library and massive media platform in the US and globally.

Ad Server 70

Ad Server Manufacturing Ad Tech MarTech 70

Martech Series

JANUARY 29, 2023

As a result, the top priorities for leaders in 2023 are to improve data quality (46%), to drive operational efficiency (47%), and to strengthen analytics processes (47%). This is a change from 2021 when improving data quality was a top priority for only 26% of organizations.

MarTech 82

MarTech Data Management Platform Marketing 82

Clearcode

APRIL 26, 2022

AdTech & MarTech Glossary. The Main Platform, Processes and Players. The Main Technology Platforms and Intermediaries in the Digital Advertising Ecosystem. The Main Technology Platforms and Intermediaries in the Digital Advertising Ecosystem. AdTech and MarTech Predictions and Trends in 2022.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Martech

DECEMBER 15, 2023

Still, the power of data in decision-making often means that some data must be combined with data from different areas of the business. Lines of business within a company manage more enterprise applications than IT, about 56% of all company apps, per a 2021 Productiv report. Get MarTech! Market to them.

Marketing 117

Marketing Finance MarTech Data Management Platform 117