Clearcode

SEPTEMBER 20, 2023

In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For? What Is a Demand-Side Platform and What Is It For? But with this has also come a need to look for cutting costs.

Demand Side Platform 110

Demand Side Platform Ad Exchange Ad Inventory Impressions 110

illumin

JANUARY 28, 2021

Programmatic advertising will be the tool of choice for marketers in 2021 because it provides greater efficiency, better targeting, improved audience reach and automation of the consumer journey. The post Why programmatic advertising will dominate in 2021 appeared first on AcuityAds Inc. It’s no surprise eMarketer forecast […].

Advertising 52

Advertising Audience Demand Side Platform Marketing 52

illumin

JULY 9, 2021

The post Most Viewed Video Ads: 4th of July 2021 appeared first on AcuityAds Inc. As Americans move forward from the turmoil of 2020 due to the pandemic, Independence Day returns to “normal” for the first time since COVID-19. After a somewhat divisive 2020, much focus was placed on what separates Americans. […].

Video Ads 52

Video Ads Demand Side Platform Advertising 52

VideoWeek

JUNE 8, 2022

Smart Adserver, a publisher-focused ad server and supply-side platform (SSP), has today announced it is rebranding to Equativ. The move comes as Smart Adserver fully combines with LiquidM and DynAdmic, two ad tech companies it acquired in 2019 and 2021 respectively. ” Follow VideoWeek on Twitter and LinkedIn.

Demand Side Platform 122

Demand Side Platform Ad Server Ad Tech Advertising 122

illumin

JUNE 22, 2021

The most viewed video ads from Father’s Day in 2021 demonstrate a consistent overall upward growth trend in online consumption of video content during the pandemic. The post Most Viewed Video Ads: Father’s Day 2021 appeared first on AcuityAds Inc. The top 3 most viewed Father’s […].

Video Ads 40

Video Ads Demand Side Platform Advertising 40

Martech Series

JUNE 14, 2022

Lexicon has created an addressable infrastructure that allows demand partners and publishers to continue to transact programmatically without cookies. Since its launch, publisher adoption has grown over 100% and over 10 demand-side platforms have since integrated to target cookieless supply.

Demand Side Platform 73

Demand Side Platform A/B Testing Cookies Fill rate 73

Martech

MAY 19, 2022

In May of 2021, Klayvio closed $320 million in Series D financing at a $9.5 ActiveCampaign has received $360 million in VC funding through three rounds, Techcrunch says, with the most recent round of $240 million (at an over $3 billion valuation) coming in April 2021. Venture funding. million in financing.

MarTech 101

MarTech Marketing Demand Side Platform Finance 101

Digiday

JUNE 12, 2023

Nexxen CEO and industry veteran Ofer Druker explains how the company’s new identity was conceived to reflect its end-to-end platform — it has an ad server, demand-side platform, and supply-side platform — and expertise in video.

Demand Side Platform 69

Demand Side Platform Ad Server Marketing Media 69

Lemonads

OCTOBER 18, 2020

However, with so many options on the market, choosing the right platform isn’t always easy. Below, we’ll go over our picks for the best push notification networks of 2021 and give you a summary of the main features of each platform. Here are our picks for the top ad networks of 2021. Why Are Push Notifications So Popular?

Ad network 52

Ad network CPC Affiliates CPA 52

illumin

JANUARY 12, 2024

of the $57 billion spent on programmatic advertising went to social media networks, and in 2021, social media spending increased to make up 57.6% According to Media Radar , of the 17,400 companies that advertised on Facebook in April of 2021, only 543 purchased direct digital ad space; the remainder opted for a programmatic approach.

Demand Side Platform 105

Demand Side Platform Ad Space Communications Display Advertising 105

VideoWeek

JUNE 12, 2023

This rebranding will see combined demand-side platforms Amobee and Tremor Video rebranded as Nexxen DSP, while Unruly will become Nexxen SSP, and Spearad will become Nexxen Ad Server. Taptica acquired Tremor Video’s demand-side platform for $50 million in 2017.

Demand Side Platform 69

Demand Side Platform Ad Tech Ad Server Banner 69

Lemonads

AUGUST 7, 2021

According to projections, this number will exceed $155 billion by 2021, making it one of the most popular forms of advertising available. The Role of DSPs and SSPs Demand-side platforms (DSPs) and supply-side platforms (SSPs) are two essential parts of the growing success of programmatic marketing.

Affiliates 52

Affiliates Machine Learning Demand Side Platform Impressions 52

Martech Series

AUGUST 26, 2022

The data presented in the report was collected from the record of payments OAREX received from companies, which include ad networks and exchanges, Supply Side Platforms (SSPs), Demand Side Platforms (DSPs), media buyers, advertisers, and ad agencies, across the digital media and advertising ecosystem.

Demand Side Platform 93

Demand Side Platform Ad network Media MarTech 93

illumin

SEPTEMBER 19, 2024

The medium represented over $96 billion of digital display transactions in the US in 2021. Some must-know programmatic terms are: Demand-side platforms (DSP): Platforms that let media buyers automate and optimize digital ad space purchasing.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

Lemonads

FEBRUARY 26, 2021

Demand Side The demand side is much broader than the supply side because it includes advertisers, demand-side platforms, media buyers, networks, and anyone who wants to purchase traffic from publishers. Advertisers need to keep an eye on the target audience for obvious reasons.

Affiliates 52

Affiliates Ad Exchange Demand Side Platform Non-Profit 52

Martech

MAY 2, 2022

It will allow anyone “to unlock advanced targeting, performance insights, and attribution for the many advertisers who don’t have existing [demand-side platform] relationships,” Krishan Bhatia, NBCU president said in a statement. million active subscriber accounts at the end of 2021, only a third existed at the free level.

Geo targeting 96

Geo targeting Demand Side Platform Audience Ad Tech 96

Martech Series

JUNE 15, 2022

Since its launch in April 2021, DeepIntent Outcomes has been used to automatically optimize media based on real-world clinical data for 85 leading pharmaceutical brands, with over 50 brands benefiting from DeepIntent Outcomes year to date.

Healthcare 84

Healthcare Impressions Demand Side Platform Pharmaceuticals 84

SODP

JULY 25, 2023

Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space Ad Inventory 52

YieldBird

MAY 29, 2023

According to Statista , programmatic spending worldwide is projected to reach $98 billion by 2021. Creating a robust programmatic infrastructure requires substantial investment in technology, including demand-side platforms and brand safety tools.

Demand Side Platform 97

Demand Side Platform Ad Tech Ad Inventory Advertising 97

VideoWeek

FEBRUARY 20, 2024

In 2021, Walmart launched an in-house demand-side platform (DSP) powered by The Trade Desk, and now more than half of all the company’s ad sales come through programmatic channels.

Demand Side Platform 59

Demand Side Platform Retail Electronics Manufacturing 59

Single Grain

NOVEMBER 13, 2019

As per eMarketer, by 2021, 88% of all U.S. Advertisers use a Demand Side Platform (DSP) to buy ads, which in turn bids for spaces through an ad exchange. Publishers use a Supply Side Platform (SSP) to feed information about their website and audience into the ad exchange. 1) Choose the Right DSP.

Demand Side Platform 97

Demand Side Platform Ad Exchange Pop-Up Audience 97

VideoWeek

APRIL 4, 2023

The technology, initially available in Germany but planned for release in more markets throughout the year, will allow broadcasters to sell ad inventory through programmatic pipelines, and advertisers to buy ad space via their demand-side platforms (DSPs).

Ad Inventory 59

Ad Inventory Demand Side Platform Ad Tech Ad Space 59

Lemonads

DECEMBER 11, 2020

Video ads – displayed on Amazon websites and devices Custom ads – tailor-made advertisements Amazon DSP – a demand-side platform for reaching your audience programmatically. Peek on Other Amazon Advertising products Display ads – appearing on other Amazon websites, apps, and devices as someone is checking other products.

Advertising 52

Advertising Click Through Rate Demand Side Platform Keyword advertising 52

Digiday

MARCH 14, 2023

Last year was a muted one for ad tech exits compared to the rampant activity of 2021, when the pop of champagne corks abounded with deal volume driven by initial public offerings plus mergers and acquisitions. Albeit, the wider digital media and marketing category actually increased by 2%, from 400 in 2021 to 406 in 2022.

Ad Tech 69

Ad Tech Demand Side Platform Pop-Up Marketing 69

Digiday

SEPTEMBER 20, 2022

Meanwhile, PubMatic, made its first consolidation since it debuted on the Nasdaq in 2021 by purchasing Martin with the supply-side platform trumpeting how it will help shore up its measurement capabilities.

Ad Tech 68

Ad Tech Marketing Demand Side Platform Impressions 68

Martech Series

JULY 29, 2022

Developed in 2021 with the help of MediaMath and PubMatic , a sell-side platform that delivers superior outcomes for digital advertising, Lotame Panorama ID had successful results, even outperforming third-party cookie-based advertising. Contextual targeting is one solution, and it goes beyond the site of the ad placement.

Header Bidding 103

Header Bidding Cookies Demand Side Platform Audience 103

Digiday

SEPTEMBER 29, 2022

IAB Europe’s key findings : 16% of advertisers now have an “in-house model” of programmatic trading, down from 50% in 2021. IAB Europe’s key findings : 16% of advertisers now have an “in-house model” of programmatic trading, down from 50% in 2021.

GDPR 69

GDPR Demand Side Platform Marketing Cookies 69

Ad Monsters

AUGUST 8, 2024

Remerge, a leading Demand Side Platform (DSP), is at the forefront of this transition, collaborating with Google and other ad tech partners, such as Verve, AppsFlyer, Adjust, and Singular, to ensure a seamless shift. The advertising world is moving towards a privacy-centric future and marketers must adapt.

Marketing 52

Marketing Retargeting Demand Side Platform Cookies 52

Digiday

NOVEMBER 16, 2022

While it may be true that the stock price of every ad tech company on the public markets — including those that predate the ‘ class of 2021 ’ — is down from the highs of last year, the recently disclosed earnings denote mixed fortunes. million), and 28% ($101.3 million) respectively.

Marketing 72

Marketing Ad Tech Demand Side Platform Ad Server 72

InMobi

NOVEMBER 26, 2023

Tell us a bit about yourself I joined InMobi in 2021, after spending the first couple of years of my career with Morgan Stanley. Tell us about your role at InMobi I am currently an SDE II, working with the demand-side platform team, which deals end-to-end with the advertiser side of the business.

Demand Side Platform 52

Demand Side Platform Education Conversion Advertising 52

InMobi

JANUARY 25, 2022

in April 2021, has caused shockwaves throughout the mobile advertising industry. According to data from InMobi Exchange , in looking at numbers from July 2021 (post-ATT) as compared to January 2021 (pre-ATT), Android eCPMs rose by 20% while iOS eCPMs fell by 16% because of this widespread reallocation.

Advertising 52

Advertising Demand Side Platform Mobile Ads Brand Awareness 52

Digiday

NOVEMBER 14, 2022

Given the current global economic outlook, announcements of mergers and acquisitions are rare compared to 2021. Still, Avocet and Lumen Research have bucked that trend with news of their impending union and an investment of $3.5 million, or £3 million, from FirstPartyCapital.

Demand Side Platform 68

Demand Side Platform Cookies Conversion Ad Tech 68

YieldBird

MAY 29, 2023

According to Statista , programmatic spending worldwide is projected to reach $98 billion by 2021. Creating a robust programmatic infrastructure requires substantial investment in technology, including demand-side platforms and brand safety tools.

Demand Side Platform 52

Demand Side Platform Ad Tech Ad Inventory Advertising 52

InMobi

AUGUST 17, 2023

Francisca joined the InMobi Exchange team to manage demand partnerships in October 2021. Tell us about your role at InMobi In my current role at InMobi, I work with the demand partnerships team. In this conversation, she shares insights about her role and her #LifeAtInMobi.

Demand Side Platform 52

Demand Side Platform Conversion Ad Tech Marketing 52

Digiday

JANUARY 20, 2023

One source, who cited direct conversations with leadership of Google advertising operations, claimed such discussions openly took place on the sidelines of this year’s Consumer Electronics Show , and that cutbacks would focus on inefficiencies, especially surpluses emanating from its 2021 hiring spree.

Demand Side Platform 75

Demand Side Platform Ad Server Electronics Media 75

Digiday

OCTOBER 26, 2022

Sharma explained that his team has sought to improve the ease of use of the Amazon Ads platform, including more cohesive integration of its demand-side platform and other offerings, plus investment in Sizmek, the buy-side ad server it purchased in a 2019 fire-sale. ”

Ad Tech 72

Ad Tech Demand Side Platform Ad Server Food 72

Digiday

JULY 11, 2022

companies, during September 2021 state that MiQ’s 2020 turnover was $337.6 MiQ is a company that helps clients (typically a mixture of media agencies and brands’ own advertising teams) conduct ad campaigns using tools such as demand-side platforms or more comprehensive ad tech offerings such as the Google ad stack.

Ad Tech 69

Ad Tech Demand Side Platform Marketing Media 69