Martech Series

JUNE 14, 2022

Lexicon has created an addressable infrastructure that allows demand partners and publishers to continue to transact programmatically without cookies. Since its launch, publisher adoption has grown over 100% and over 10 demand-side platforms have since integrated to target cookieless supply.

Demand Side Platform 73

Demand Side Platform A/B Testing Cookies Fill rate 73

InMobi

JULY 26, 2021

It’s time to partner with the right bidding platform. And it’s important to do this in early Q3 to reap the benefits from the last few months of 2021. Your conversations must factor in the following: Growth in brand and UA spending: Advertisers' spend with InMobi Exchange grew by 32% between Q1 and Q2 2021.

Header Bidding 52

Header Bidding Click Through Rate Demand Side Platform Fill rate 52

Lemonads

FEBRUARY 26, 2021

Demand Side The demand side is much broader than the supply side because it includes advertisers, demand-side platforms, media buyers, networks, and anyone who wants to purchase traffic from publishers. Advertisers need to keep an eye on the target audience for obvious reasons.

Affiliates 52

Affiliates Ad Exchange Demand Side Platform Non-Profit 52

SODP

JULY 25, 2023

Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.

Demand Side Platform 52

Demand Side Platform Ad Space Ad Exchange Ad Inventory 52

InMobi

FEBRUARY 22, 2022

In 2021, retail media took the marketing and advertising world by storm – eMarketer’s latest forecast predicts advertising spend will reach over $50 Billion by 2023 – and will continue to be a source of innovation and growth for years to come.

Retail 52

Retail Media Demand Side Platform Fill rate 52

VideoWeek

MARCH 21, 2025

CTV Ad Fill Rates Fell in 2024 Finds Wurl Ad fill rates on CTV decreased in 2024, according to the latest CTV Trends Report from ad tech company Wurl, suggesting demand has not kept pace with the proliferation of supply. Karg joined GroupM in 2021 as Global COO at media agency Mindshare.

Demand Side Platform 52

Demand Side Platform Ad Tech Retail Fill rate 52

VideoWeek

JANUARY 17, 2025

The agreement will see Sincera tools integrated into The Trade Desks demand-side platform (DSP), according to the companies, giving advertisers insights into the inventory they buy. percent net balance marks the second-lowest figure recorded since the start of 2021, suggesting ongoing caution towards ad spend in the UK.

Demand Side Platform 52

Demand Side Platform Agency Media Retail 52