VideoWeek

MAY 26, 2023

billion fine for unlawful practices which aren’t compliant with the EU’s General Data Protection Regulation (GDPR). While Meta has taken steps to bring these data transfers in line with the GDPR, the DPC ruled that these steps don’t go far enough to protect EU users’ data. percent in 2021 and 6.2 percent last year, up from 7.3

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Clearcode

APRIL 26, 2022

The goal of the GDPR is to give EU citizens and residences more control over their personal data and to strengthen user privacy. The EU’s GDPR is often seen as the catalyst for the introduction of other. But then in June 2021, Chrome announced that it would be extending its planned sunset of third-party cookies by 2 years.

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VideoWeek

AUGUST 12, 2022

Criteo Hit with €60 Million GDPR Fine. French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising.

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Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public.

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Digiday

JULY 17, 2022

For instance, in 2015, Google introduced a policy meaning advertising inventory on YouTube could only be bought via its own ad tech tools at the expense of arrival demand-side platforms. According to its full-year 2021 earnings disclosure , Google’s total advertising revenues were $209.5 Google grievances.

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VideoWeek

OCTOBER 7, 2022

TikTok’s European sales increased almost sixfold in 2021, according to filings from Companies House. UK Government Plans to Replace GDPR. The UK Government plans to replace GDPR with its own data protection system, culture secretary Michele Donelan told the Conservative Party Conference on Monday. “We The Week in Tech.

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Single Grain

NOVEMBER 28, 2023

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”

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VideoWeek

OCTOBER 25, 2024

The Trade Desk is signed up as the first demand-side platform (DSP) partner for the product, which is known as Spotify Ad Exchange or SAX internally. The SNPTV #ROITV5 study analysed 750 campaigns between 2021 and 2023, and found that TV generates €5.9 for every €1 invested. percent YoY.

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VideoWeek

APRIL 11, 2025

The Commission has said the proposals would focus on reporting requirements for organisations with less than 500 people, but will keep the core objective of GDPR intact. This is how GDPR was supposed to work empowering users to make choices on the basis of information, with a high baseline level of data protection.

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