Martech Series

JULY 29, 2022

Developed in 2021 with the help of MediaMath and PubMatic , a sell-side platform that delivers superior outcomes for digital advertising, Lotame Panorama ID had successful results, even outperforming third-party cookie-based advertising. Contextual targeting is one solution, and it goes beyond the site of the ad placement.

Header Bidding 103

Header Bidding Cookies Demand Side Platform Audience 103

InMobi

JULY 26, 2021

It’s time to partner with the right bidding platform. And it’s important to do this in early Q3 to reap the benefits from the last few months of 2021. Your conversations must factor in the following: Growth in brand and UA spending: Advertisers' spend with InMobi Exchange grew by 32% between Q1 and Q2 2021.

Header Bidding 52

Header Bidding Click Through Rate Demand Side Platform Fill rate 52

Adtelligent

JUNE 9, 2021

Platform’s algorithms automatically buy targeted traffic from websites and apps via real-time auctions. In addition, platforms work as Software-as-a-service (SaaS) and can work in any browser. Header Bidding Platform increases programmatic yield. Demand Side Platform (DSP) makes the advertiser’s life easier.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

Single Grain

MARCH 16, 2020

Advertising industry trends are pretty straightforward: companies plan to invest $172 billion in digital ads in 2021 and only $104 billion in traditional (offline) types: This means that media giants, such as Facebook and Google, will account for more advertising costs than radio, newspapers and television put together.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Clearcode

APRIL 26, 2022

But then in June 2021, Chrome announced that it would be extending its planned sunset of third-party cookies by 2 years. This AdTech platform is responsible for making decisions about what ads to show on a website, serving those ads, connecting with other AdTech platforms (e.g. Lastly, we have the publisher’s waterfall.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Digiday

JUNE 8, 2022

Over 2,000 advertisers placed ads where Yahoo ConnectID was enabled as of December 2021. In September 2021, private equity firm Apollo Management Group acquired a 90% stake in Verizon Media and changed its name back to Yahoo. In 2021, Epsilon united CORE ID with The Trade Desk’s Unified ID 2.0 Yahoo owns ConnectID.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Digiday

JULY 17, 2022

For instance, in 2015, Google introduced a policy meaning advertising inventory on YouTube could only be bought via its own ad tech tools at the expense of arrival demand-side platforms. Google has been at pains to highlight its support of header bidding in Google Ad Manager in recent months. Google grievances.

Header Bidding 89

Header Bidding Ad Server Ad Tech Demand Side Platform 89