illumin

SEPTEMBER 19, 2024

The medium represented over $96 billion of digital display transactions in the US in 2021. Some must-know programmatic terms are: Demand-side platforms (DSP): Platforms that let media buyers automate and optimize digital ad space purchasing. How does programmatic advertising work?

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Lemonads

AUGUST 7, 2021

According to projections, this number will exceed $155 billion by 2021, making it one of the most popular forms of advertising available. The Role of DSPs and SSPs Demand-side platforms (DSPs) and supply-side platforms (SSPs) are two essential parts of the growing success of programmatic marketing.

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Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. How big is the programmatic advertising market?

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Digiday

SEPTEMBER 20, 2022

Meanwhile, PubMatic, made its first consolidation since it debuted on the Nasdaq in 2021 by purchasing Martin with the supply-side platform trumpeting how it will help shore up its measurement capabilities.

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Single Grain

MARCH 16, 2020

Programmatic digital advertising enables purchasing mobile traffic automatically from the numerous publishers who monetize their inventory via RTB (on a per-impression basis). Every single impression you bid on can be auctioned across platforms and, as a result, it can reach you via all possible paths.

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Ad Monsters

OCTOBER 19, 2022

The AM360 platform runs the gamut, allowing publishers to advertise across display, mobile app, video, gaming, newsletter, CTV, and programmatic channels with ease. . AdX is also the industry leader in uniting many different Demand Side Platforms (DSP) into its exchange, which fosters increased demand and higher CPMs for inventory.

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Lemonads

DECEMBER 11, 2020

We're talking about the first impression a customer may have of your brand, and we want it to be the best possible one. Video ads – displayed on Amazon websites and devices Custom ads – tailor-made advertisements Amazon DSP – a demand-side platform for reaching your audience programmatically.

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Adtelligent

JUNE 9, 2021

Advertisers buy impressions via ad platforms , and publishers sell ad inventory. Solutions provided by Adtelligent are being used across 15,000 websites internationally, with an aggregated 250–300 million impressions daily. Supply Side Platform (SSP) can totally replace the ad management on the website and app.

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SODP

JULY 25, 2023

Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.

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Digital Remedy

JUNE 29, 2022

As a media execution company, the real milestone was adding comprehensive attribution and measurement to the Flip platform, which is built solely on Google Cloud. In fact, Flip was named “Best New TV/Streaming Ad Sales Program/Product” in 2021 by the Digiday Video & TV Awards and was a finalist for “Best Connected TV Platform” in 2022.

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Digital Remedy

JUNE 29, 2022

As a media execution company, the real milestone was adding comprehensive attribution and measurement to the Flip platform, which is built solely on Google Cloud. In fact, Flip was named “Best New TV/Streaming Ad Sales Program/Product” in 2021 by the Digiday Video & TV Awards and was a finalist for “Best Connected TV Platform” in 2022.

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Single Grain

AUGUST 18, 2023

You’ll first need to collect data on your campaign, such as engagements, impressions, and clicks. They had successful sales in 2021 and set goals to surpass these revenue records. Results Gump’s surpassed their 2021 sales goals. For eBay , there are 21% more clicks, 74% more impressions, and 12%, with ROAS increased at 110%.

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Digiday

SEPTEMBER 6, 2022

As of 2021, more than $155 billion in ad spending gets conducted via programmatic every year, according to the Association of National Advertisers. As part of increasing trust and transparency, DDM said it uses multiple demand-side platforms to monitor ads and dashboards for clients to view metrics.

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Digiday

FEBRUARY 15, 2023

I was impressed by how thorough it was in pulling data on local cities, which you don’t usually find too much of unless you’re an expert.” I do feel like that it shows a lot of potential for speeding up the reporting process,” especially when starting to report a new story, Nakagawa said. “I

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Adtelligent

FEBRUARY 2, 2022

2021 has been the most successful year in total online ad spending , and 2022 is predicted to be even bigger. Advertising across various platforms will exceed 60% of global ad spend for the first time in 2022, and digital advertising share is expected to rise to 65.1% The industry keeps growing, so are the new demands and requirements.

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Digiday

JANUARY 10, 2023

In September 2021, Amazon unveiled its own line of smart TVs. Comcast followed suit in October 2021 and then formed a joint venture with fellow pay-TV provider Charter called Xumo that plans to roll out a line of smart TVs this year. . 500 million: National TV ad spending shortfall in the fourth quarter of 2022 compared to Q4 2021.

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InMobi

FEBRUARY 22, 2022

In 2021, retail media took the marketing and advertising world by storm – eMarketer’s latest forecast predicts advertising spend will reach over $50 Billion by 2023 – and will continue to be a source of innovation and growth for years to come.

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VideoWeek

JANUARY 13, 2023

Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies. FAST continues to outpace industry predictions, SaaS specialist Amagi found this week, revealing that ad impressions increased by 99.97

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InMobi

DECEMBER 13, 2019

By 2021, close to half of every person on Earth will likely have a smartphone. This is impressive, but it’s not unfathomable to expect 2020 results to be even greater. Rise of specialized DSPs: Consolidation continues to happen among omnichannel demand-side platforms (DSPs). In the U.S.,

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RevX

MARCH 31, 2022

In fact, mobile programmatic video advertisements accounted for almost 87% of all mobile video ads in 2021 , indicating the huge potential of this advertising channel. One of the essential aspects of mobile programmatic advertising is a DSP or Demand-side platform. How Does Mobile Programmatic Advertising Work?

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Adtelligent

JULY 19, 2022

Usually, 3 metrics are used to pay for display ads: cost per thousand impressions (CPM) – the price paid for the number of people that will see your ad cost per click (CPC) – this is the most common pricing metric, and it stands for the sum charged per each click on the ad. ? In 2021, video ad spending in the US amounted to $40.6

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SODP

MAY 22, 2023

Internet ad revenue, while experiencing a slowdown, saw double-digit growth in 2022 , following a record-breaking year in 2021. Many websites, including popular video monetization platforms such as YouTube, rely on ad revenue to sustain their operations while providing free content to their viewers.

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Lemonads

NOVEMBER 29, 2020

Publishers generate revenue based on the clicks and impressions data collected by the display network. DSPs, (demand-side platforms) which facilitate the process of buying ad inventory on the open market, provide the ability to reach your target audience due to the integration of DMPs (data management platforms).

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Digiday

JUNE 8, 2022

Over 2,000 advertisers placed ads where Yahoo ConnectID was enabled as of December 2021. In September 2021, private equity firm Apollo Management Group acquired a 90% stake in Verizon Media and changed its name back to Yahoo. In 2021, Epsilon united CORE ID with The Trade Desk’s Unified ID 2.0 Yahoo owns ConnectID.

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illumin

DECEMBER 14, 2023

These include (but are not limited to): demand-side platforms (DSP) or sell-side platforms (SSP), data platforms (like Google, Amazon, and Facebook), game streaming broadcasters (like Twitch, Facebook Gaming, and YouTube Gaming), video game creators and publishers, and other digital content publishers like (like YouTube or Spotify).

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illumin

DECEMBER 14, 2023

These include (but are not limited to): demand-side platforms (DSP) or sell-side platforms (SSP), data platforms (like Google, Amazon, and Facebook), game streaming broadcasters (like Twitch, Facebook Gaming, and YouTube Gaming), video game creators and publishers, and other digital content publishers like (like YouTube or Spotify).

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Digiday

APRIL 24, 2023

Likely of more importance to advertisers than YouTube’s UGC is the platform’s access to parent company Google’s entire first-party search and browser history data through Google’s demand-side platform (Display & Video 360). million accounts since 2021. In that area, Paramount+ has seen some success.

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VideoWeek

OCTOBER 1, 2022

More now report outsourcing programmatic buying to a demand-side platform or independent trading desk. Digital Remedy Rolls Out E-Commerce CTV Platform. Ad tech firm Digital Remedy launched a CTV platform for e-commerce and retail advertisers on Thursday. The report forecasts 1.03

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VideoWeek

MAY 31, 2024

PwC Sells its Media Advisory Business to MediaSense MediaSense, a specialist media advisory firm founded in 2009, this week announced it has entered into an agreement to acquire PwC UK’s Marketing and Media Owner team, its first major acquisition since private equity business Apiary Capital took a majority stake in MediaSense back in 2021.

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Basis

FEBRUARY 28, 2023

By automatically serving ads in real-time through a demand side platform (DSP), advertisers can create better, richer, more relevant brand experiences for consumers across screens and devices. Advertisers simply need to provide an image, headline, description, and click-through URL. What Does Native Advertising Look Like?

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Digiday

FEBRUARY 5, 2023

There was an unbelievable amount of noise in sales data, your media mix, model data in 2020, and 2021, and that bled into last year,” said Tombras. “We Takeoff & landing Publicis’s 2022 financial results impressed analysts, showing 20% net revenue growth for the holding company, and 10% organic growth. 1 problem slowing them down.

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VideoWeek

JUNE 9, 2023

“With YouTube Primetime Channels, we offer our users the opportunity to experience subscription-based premium TV and movie content, both linear and on-demand, from a variety of well-known partners directly in one place, where they are often searched for and discovered,” said Andreas Briese, Country Director of YouTube Deutschland.

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Clearcode

APRIL 26, 2022

But then in June 2021, Chrome announced that it would be extending its planned sunset of third-party cookies by 2 years. This AdTech platform is responsible for making decisions about what ads to show on a website, serving those ads, connecting with other AdTech platforms (e.g. Then we have ad exchanges.

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VideoWeek

APRIL 26, 2024

Addressable ads will be traded programmatically through Equativ, a French ad tech firm which owns an ad server, supply-side platform (SSP) and demand-side platform (DSP). The telco recently revamped MagentaTV, which offers live TV and on-demand content, including free ad-supported streaming TV (FAST) channels.

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VideoWeek

MAY 5, 2023

Twitter Prepares to Revive Live Streaming Offering Periscope Twitter looks set to revive Periscope, a live streaming platform it bought in 2015 before shuttering the app in 2021, seemingly planning to fold Periscope’s technology into Twitter.

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VideoWeek

MAY 26, 2023

This covers video-tracked ads, impressions and related viewability metrics (including general invalid traffic detection) on CTV. “Our visions of advertising aren’t just based on impressions, but whether there is an impact on culture,” says Michelle Crossan-Matos, chief marketing officer of Ulta Beauty, a Mediahub client.

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Digiday

APRIL 26, 2023

.” The other side of the frequency capping coin is that sometimes advertisers grapple with reaching viewers a sufficient number of times. A study published by ad tech firm Innovid in 2021 that tracked 36 connected TV ad campaigns found that 85% of households were only shown a given ad one or two times during a campaign.

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