Ad Monsters

AUGUST 8, 2024

Remerge, a leading Demand Side Platform (DSP), is at the forefront of this transition, collaborating with Google and other ad tech partners, such as Verve, AppsFlyer, Adjust, and Singular, to ensure a seamless shift. Why Is Mobile Marketing Shifting to Privacy-First Advertising?

Marketing 52

Marketing Retargeting Demand Side Platform Cookies 52

InMobi

JULY 8, 2021

In late April 2021, with the release of iOS 14.5, By June 22, 2021, around 70% of all Apple mobile devices were running on iOS 14.5 Just about all demand-side platforms (DSPs) now support SKAdNetwork, including InMobi DSP. Apple officially began enforcing its App Tracking Transparency (ATT) framework.

Click Through Rate 52

Click Through Rate Demand Side Platform Audience Machine Learning 52

VideoWeek

MARCH 14, 2025

The news has implications for demand-side platform The Trade Desk, whose in-development CTV operating system Ventura had reportedly signed up Sonos as its first hardware client. WPP handles Coca-Cola’s business through a bespoke unit called OpenX, created when it won the account back in 2021. Read more on VideoWeek.

Food 52

Food Ad Tech Media Agency 52

VideoWeek

AUGUST 23, 2024

The tool, Sponsored TV, offers self-service controls and measurement, alongside machine learning-driven optimisation models informed by Amazon’s first-party shopping and entertainment data. The proposals come in response to the CMA’s investigation, launched in 2021, into Meta’s potential advantage in classified ads.

Ad Tech 98

Ad Tech Cookies Agency Media 98

Adtelligent

JULY 19, 2022

Machine learning makes this advancement possible and is needed for better ad adjustment and understanding of a natural language constantly evolving. In 2021, research from CHEQ found that the total ad fraud costs reached $42 billion. In 2021, video ad spending in the US amounted to $40.6 Semantic search. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

VideoWeek

JULY 18, 2022

“And, despite factors such as inflation putting pressure on household budgets, combined with 2021 being a tough comparative year, we have only marginally revised down our 2022 growth forecast by just 0.4 BBC Studios has filed record growth for 2021/22, exceeding £200 million in profits for the first time. percentage points.”

Media 52

Media Ad Tech Agency Demand Side Platform 52

VideoWeek

JUNE 9, 2023

“With YouTube Primetime Channels, we offer our users the opportunity to experience subscription-based premium TV and movie content, both linear and on-demand, from a variety of well-known partners directly in one place, where they are often searched for and discovered,” said Andreas Briese, Country Director of YouTube Deutschland.

Agency 52

Agency Media Ad Tech eCommerce 52

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. How big is the programmatic advertising market?

Advertising 125

Advertising Marketing Ad Exchange Retail 125

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public.

First-Party Cookies 127

First-Party Cookies Cookies Impressions Ad Exchange 127

VideoWeek

JANUARY 13, 2023

Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies. percent in Q3 2022 compared to Q3 2021 in Europe. The Trade Desk Launches First-Party Data Hub ‘Galileo’. million) and BBC News (11.2

Ad Tech 98

Ad Tech Agency Media Advertising 98

VideoWeek

MAY 5, 2023

Twitter Prepares to Revive Live Streaming Offering Periscope Twitter looks set to revive Periscope, a live streaming platform it bought in 2015 before shuttering the app in 2021, seemingly planning to fold Periscope’s technology into Twitter.

Advertising 52

Advertising Ad Tech Video Ads Machine Learning 52

VideoWeek

DECEMBER 13, 2024

.” FreeWheel Launches Performance Tools for its Beeswax DSP Video tech firm FreeWheel has launched a Performance Suite for its demand-side platform (DSP), Beeswax. The suite includes products for targeting and measurement on CTV, machine learning-based campaign optimisation models, and performance reporting tools.

Ad Tech 52

Ad Tech Media Brand Lift Audience 52