2021 Demand Side Platform Mobile Ads 
Clearcode
SEPTEMBER 20, 2023
In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For? What Is a Demand-Side Platform and What Is It For? But with this has also come a need to look for cutting costs.
VideoWeek
JUNE 12, 2023
Tremor International this morning announced it is rebranding as Nexxen, bringing its portfolio of ad tech businesses including Unruly, Amobee, Tremor Video and Spearad under one brand in the process. Taptica acquired Tremor Video’s demand-side platform for $50 million in 2017.
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Digiday
JUNE 14, 2022
mobile gaming ad revenues are projected to reach $6.26 In 2021, overall mobile gaming ad revenues increased by 34%. The term hyper-casual describes mobile games that are easy-to-learn and usually free-to-play. After all, U.S. billion in 2022, according to research by eMarketer.
InMobi
JANUARY 25, 2022
in April 2021, has caused shockwaves throughout the mobile advertising industry. Why not just switch in-app ad budgets to where you still can? In the short term, many advertisers simply reallocated their mobile ad budgets to spend more on Android.
Adtelligent
JULY 19, 2022
In 2021, research from CHEQ found that the total ad fraud costs reached $42 billion. Levels of click ad fraud remain pretty consistent and keep marketers awake at night, so the attention and efforts of the community are still focused on online safety. The continuous growth of mobile ad spending. Importance.
RevX
MARCH 31, 2022
These statistics clearly reflect the power of mobile programmatic advertising - one of the methods for delivering programmatic ads. In fact, mobile programmatic video advertisements accounted for almost 87% of all mobile video ads in 2021 , indicating the huge potential of this advertising channel.
Clearcode
JANUARY 22, 2023
Typically, an AdTech company, such as a supply-side platform (SSP) or demand-side platform (DSP) , will create a third-party cookie either by placing their code on a website or via a process called piggybacking. 2006: Popular ad-blocking software, Adblock Plus, launches.
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