Basis

FEBRUARY 28, 2023

Native advertising: the veritable chameleon of the digital marketing world. Marketers find it powerful enough that US native display ad spending is forecast to reach $97.46 Here, we define what native advertising is and unpack what it looks like, how it can drive performance, and what the future holds for the medium.

Native Advertising 98

Native Advertising Advertising Demand Side Platform Video Ads 98

Adtelligent

JULY 19, 2022

As a result, programmatic advertising is expected to have nearly $524.31 Native Advertising — is an ad that imitates the format of original content. It also gains popularity because native advertising can bypass ad-blocking software, a growing trend. In 2021, video ad spending in the US amounted to $40.6

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Clearcode

JANUARY 22, 2023

Source: Clearcode Third-party cookies have been the backbone of programmatic advertising for over a decade. Typically, an AdTech company, such as a supply-side platform (SSP) or demand-side platform (DSP) , will create a third-party cookie either by placing their code on a website or via a process called piggybacking.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

VideoWeek

JULY 18, 2022

. “Even with everything which has happened in recent months, not least the protracted war in Ukraine and its international repercussions, the advertising recovery remains strong on a global scale,” said Hujiboom. Multi-channel DSP Hawk Platform has announced a global partnership with Azerion’s SSP Improve Digital.

Media 52

Media Ad Tech Agency Demand Side Platform 52

Lemonads

NOVEMBER 29, 2020

Native Ads Native advertising is the use of paid ads that match the look, feel, and function of the media format in which they appear. Simply put, native advertising is paid content. In the US, 85% of digital display advertising spending was transacted through programmatic technology in 2020.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Clearcode

APRIL 26, 2022

But then in June 2021, Chrome announced that it would be extending its planned sunset of third-party cookies by 2 years. This AdTech platform is responsible for making decisions about what ads to show on a website, serving those ads, connecting with other AdTech platforms (e.g. Next, we have social media advertising.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Single Grain

NOVEMBER 28, 2023

According to SmartyAds : “Most search-driven manual advertising campaigns (even those performed with professional tools) take into account three or four targets: the keyword, time of day, and location. Among the many options available, some of which we mentioned here, marketers have found native advertising.

Marketing 126

Marketing First-Party Cookies SEO Audience 126