Adtelligent

JUNE 9, 2021

Through the partnership feature with Adtelligent and StarLightMedia, media portal MC.today found out why they had created Adblock Bypass, how the most extensive media company had implemented it in Ukraine, and how it had brought a 50% boost in programmatic video ad sales within 6 months. What solutions does Adtelligent have?

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

Ad Monsters

OCTOBER 19, 2022

The AM360 platform runs the gamut, allowing publishers to advertise across display, mobile app, video, gaming, newsletter, CTV, and programmatic channels with ease. . In fact, 73% of those surveyed said they use Google Ad Manager. Finding Success Through Partnering with OAO & Google.

Ad Ops 98

Ad Ops Ad Server Demand Side Platform Ad Exchange 98

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. And sales are very good.

Advertising 119

Advertising Marketing Ad Exchange Retail 119

Single Grain

MARCH 16, 2020

If you plan to advertise in games, remember that 71% of players are actually willing to watch in-game ads in exchange for something valuable, such as in-game bonuses and free items, because it is the way they “pay” for that stuff. There are lots of examples of how in-app video ads can be integrated into the gameplay and actually enhance it.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

VideoWeek

MARCH 14, 2025

The news has implications for demand-side platform The Trade Desk, whose in-development CTV operating system Ventura had reportedly signed up Sonos as its first hardware client. WPP handles Coca-Cola’s business through a bespoke unit called OpenX, created when it won the account back in 2021. Read more on VideoWeek.

Food 52

Food Ad Tech Media Agency 52

InMobi

FEBRUARY 22, 2022

In 2021, retail media took the marketing and advertising world by storm – eMarketer’s latest forecast predicts advertising spend will reach over $50 Billion by 2023 – and will continue to be a source of innovation and growth for years to come. Expect to see many other retailers embrace the format, too.

Retail 52

Retail Media Demand Side Platform Fill rate 52

Digiday

JANUARY 10, 2023

In September 2021, Amazon unveiled its own line of smart TVs. Comcast followed suit in October 2021 and then formed a joint venture with fellow pay-TV provider Charter called Xumo that plans to roll out a line of smart TVs this year. . national TV ad spending in 2022. -$500 8.1%: Percentage year-over-year decline in U.S.

Manufacturing 68

Manufacturing Demand Side Platform Agency Marketing 68

InMobi

DECEMBER 13, 2019

By 2021, close to half of every person on Earth will likely have a smartphone. This is a shame, as what can be done with mobile app ad creatives far outpaces what’s available in browser-based environments. Rise of specialized DSPs: Consolidation continues to happen among omnichannel demand-side platforms (DSPs).

Advertising 52

Advertising Banner Marketing Rich Media 52

Digiday

FEBRUARY 14, 2023

Often the issue is that individual viewers are overexposed to seeing the same ad too many times in a given week. Typically advertisers try to limit their video ads from being shown to the same person to two to three exposures per week, though some brand categories can extend the range to four, said Greenberger.

Advertising 73

Advertising Demand Side Platform Agency Ad Tech 73

VideoWeek

AUGUST 12, 2022

Demand-side platform The Trade Desk seems to be weathering the ad recession storm for now, reporting in its earnings this week that total revenues were up 35 percent year-on-year in Q2. The move however wouldn’t include ironSource, a competitor to AppLovin which Unity sealed a deal to buy earlier this year.

Advertising 98

Advertising GDPR Banner Healthcare 98

RevX

MARCH 31, 2022

These statistics clearly reflect the power of mobile programmatic advertising - one of the methods for delivering programmatic ads. In fact, mobile programmatic video advertisements accounted for almost 87% of all mobile video ads in 2021 , indicating the huge potential of this advertising channel.

Mobile Ads 52

Mobile Ads Demand Side Platform Non-Profit Ad Space 52

SODP

MAY 22, 2023

Publishers earn ad revenue by displaying paid advertisements — including banner ads, video ads and native ads — to their audiences on their websites or apps. Internet ad revenue, while experiencing a slowdown, saw double-digit growth in 2022 , following a record-breaking year in 2021.

Ad Exchange 52

Ad Exchange Ad Space Demand Side Platform Audience 52

illumin

DECEMBER 14, 2023

Marketers can refine and improve their advertising messages and strategies by gathering specific customer metrics and information like time spent playing video games, the gamer’s profile, location information, and more. By implementing playable ads, advertisers can expect lower uninstall rates and increased user retention.

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

Marketers can refine and improve their advertising messages and strategies by gathering specific customer metrics and information like time spent playing video games, the gamer’s profile, location information, and more. By implementing playable ads, advertisers can expect lower uninstall rates and increased user retention.

Advertising 52

Advertising Marketing Banner Pop-Up 52

Lemonads

NOVEMBER 29, 2020

Here is an example of a programmatic display ad! display ads Video Ads The popularity of programmatic ads continues to grow as video continues to become one of the most preferred consumption tools. Digital video Ads, in the US alone, are predicted to grow significantly!

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

VideoWeek

SEPTEMBER 15, 2023

Pinterest Unveils New Ad Formats and Shoppable Capabilities Pinterest this week unveiled a number of new ad products at its Pinterest Presents annual advertising summit, and product changes which it says will make it easier for brands to run shoppable campaigns. That round of funding brought VideoAmp’s valuation up to $1.4

Demand Side Platform 52

Demand Side Platform Retail Agency Media 52

VideoWeek

JULY 18, 2022

. “And, despite factors such as inflation putting pressure on household budgets, combined with 2021 being a tough comparative year, we have only marginally revised down our 2022 growth forecast by just 0.4 ” Dentsu still predicts a strong year for video – forecasting digital video ad spend growth of 23.4

Media 52

Media Ad Tech Agency Demand Side Platform 52

Digiday

APRIL 24, 2023

“We have a full suite of interactive ads that leverage the Roku remote,” said Jordan Rost, Roku’s head of ad marketing. This allows users to engage deeper with brands’ video ads, and now Roku users can shop and checkout directly through the TV using the Roku remote and Roku pay.” million accounts since 2021.

Audience 69

Audience Agency Advertising Ad Exchange 69

VideoWeek

MARCH 17, 2023

million paying subscribers across its streaming services RTL+ and Videoland, up from under four million at the end of 2021. UK Cabinet Secretary Oliver Dowden said he would not advise the public against using TikTok, but they should “consider each social media platform’s data policies before downloading and using them.”

Non-Profit 52

Non-Profit Media Ad Tech Demand Side Platform 52

Basis

FEBRUARY 28, 2023

By automatically serving ads in real-time through a demand side platform (DSP), advertisers can create better, richer, more relevant brand experiences for consumers across screens and devices. Retail and e-commerce brands can use native carousel ads to showcase a collection of products (or multiple images of one product).

Native Advertising 97

Native Advertising Advertising Demand Side Platform Video Ads 97

VideoWeek

MAY 5, 2023

In this week’s Week in Review: RTL bundles its ad tech, Twitter’s periscope resurfaces, and US digital video ad spend grows at pace. CEO Elon Musk started an impromptu video live stream earlier this week (a feature which isn’t currently available to the general userbase).

Advertising 52

Advertising Ad Tech Video Ads Machine Learning 52

VideoWeek

OCTOBER 25, 2024

Top Stories Spotify Targets Video Ad Growth with Ad Exchange Launch Music streaming service Spotify has launched its own ad exchange in an effort to scale its programmatic ad sales, and is initially focussing on video advertising, Axios reported this week. for every €1 invested. percent YoY.

Ad Exchange 52

Ad Exchange Ad Tech Agency Video Ads 52

VideoWeek

DECEMBER 13, 2024

” FreeWheel Launches Performance Tools for its Beeswax DSP Video tech firm FreeWheel has launched a Performance Suite for its demand-side platform (DSP), Beeswax. The roll-out follows the UK launch of TikTok Shop in 2021.

Ad Tech 52

Ad Tech Media Brand Lift Audience 52

VideoWeek

APRIL 26, 2024

For example, IAB data from earlier this week projected that total US digital video ad spend this year – including all CTV and social video – will hit $63 billion, or roughly $16 billion per quarter. Playground xyz creates high-attention ad formats, which are now fully integrated into GumGum’s fleet of ad solutions.

Non-Profit 52

Non-Profit Cookies Audience Ad Tech 52

Clearcode

APRIL 26, 2022

But then in June 2021, Chrome announced that it would be extending its planned sunset of third-party cookies by 2 years. This AdTech platform is responsible for making decisions about what ads to show on a website, serving those ads, connecting with other AdTech platforms (e.g.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

VideoWeek

MAY 26, 2023

ShowHeroes Launches Voice-Activated CTV Ad Video ad tech business ShowHeroes launched its ‘Voice Command Branded Player’ this week, an actionable CTV ad that features a text element and custom audio command. percent in 2021 and 6.2 percent last year, up from 7.3

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

Digiday

APRIL 26, 2023

When it comes to frequency capping — one of the two most important ad options — the issue advertisers generally run into is that individual viewers are exposed to the same ad too many times in a given week. Typically, advertisers try to limit a video ad being shown to the same person to two to three exposures per week.

Impressions 68

Impressions Audience Ad Targeting Agency 68

VideoWeek

FEBRUARY 7, 2025

StackAdapt Raises $235 Million for Programmatic Expansion StackAdapt, a demand-side platform (DSP), has announced a $235 million funding raise led by Teachers Venture Growth (TVG). Venatus Appoints CTO, CPO and CRO Venatus, a gaming ad tech business, has announced a trio of leadership appointments.

Marketing 52

Marketing Ad Tech ROI Retail 52

VideoWeek

NOVEMBER 22, 2024

Apple Expands its Ad Ambitions with News Ads Apple has begun selling its own ad inventory within Apple News, according to a report from Axios this week, expanding its small but significant advertising business. The tech giant’s ad offering has historically been small, limited mostly to its app store search business.

Marketing 52

Marketing Media Ad Tech Entertainment 52

VideoWeek

MARCH 21, 2025

Tubi launched in the UK last year, and will now sell inventory through Nexxens supply-side platform, Nexxen SSP. This mismatch results in excess supply that isnt fully absorbed by demand. So putting video ads strategically in different locations on our home screen is part of it. We have no intention of breaking it.

Demand Side Platform 52

Demand Side Platform Ad Tech Retail Fill rate 52