Brid.tv

OCTOBER 24, 2022

According to 2021 research by Kevel , 70% of U.S. Why Publishers Need Header Bidding Analytics Third-Party vs. In-House Header Bidding Analytics The Metrics You Want to Track With Header Bidding Analytics Bidder Latency Bidding Frequency eCPM SSP Win Rates Fill Rates Best Header Bidding Analytics Tools for Publishers 1.

Header Bidding 98

Header Bidding A/B Testing Fill rate Video Ads 98

Lemonads

SEPTEMBER 18, 2020

Ad Recommendation Units Ad Recommendation Units Check what you can do with AdsKeeper : AdsKeeper Offers to Publishers AdsKeeper Benefits for Publishers Publishers benefit from the following when they join the original AdsKeeper ad network; Have the highest fill rate in the industry.

Native Advertising 52

Native Advertising Advertising CPM Pop-Up 52

Lemonads

FEBRUARY 26, 2021

However, RTB lets publishers set up several monetization streams to make sure that fill rates are as high as possible. Remnant Inventory Increases in Value Figuring out what to do with remnant traffic can be challenging, let alone finding parties that want to pay top dollar for these visitors.

Affiliates 52

Affiliates Ad Exchange Demand Side Platform Non-Profit 52

Digital Turbine

SEPTEMBER 12, 2022

Q (Digital Turbine): Audience Network officially switched to in-app bidding in 2021. Higher fill rates: 53%. What are some of the key trends you’re seeing in publisher performance? We’ve seen a few key performance trends as bidding has helped publishers maximize their yield and increase operational efficiency.

Audience 98

Audience A/B Testing Fill rate Impressions 98

Mediavine

JANUARY 6, 2022

For those who missed the 2021 edition , this calendar gives us an opportunity to look back at prior years’ data to predict when we can expect the highest earning days of this year, as well as when earnings might be underwhelming. We do this by analyzing eCPM , which takes into account fill rate and CPM, by calendar day.

Fill rate 52

Fill rate CPM Advertising Audience 52

InMobi

SEPTEMBER 14, 2021

How InMobi Works With App Publishers: The Latest Figures By the end of June 2021, over 23,000 apps were getting mobile ad demand through InMobi Exchange, with 80% of them having directly integrated the InMobi SDK. After all, in August 2021, less than 7% of all apps available in the Apple App Store were paid apps.

Header Bidding 52

Header Bidding Banner Fill rate Ad Exchange 52

InMobi

JULY 28, 2021

Native ads will be supported down the line in 2021. We strongly believe in the benefits in-app bidding offers in terms of maximizing publisher revenue, eCPMs and fill rates. We see an upward trend in 2021 with video ad spending in Q1 2021 being 2.7x “InMobi is thrilled to join Google’s Bidding program.

Fill rate 52

Fill rate Ad Server Video Ads Impressions 52

Martech Series

FEBRUARY 14, 2023

This partnership will enable real-time optimization, maximization of fill rates to prevent inventory shortages, and monetization via a broad range of ad units across mobile apps. Additionally, YouAppi ranked #94 on Deloitte’s Technology Fast 500 in 2021, further demonstrating high levels of growth and distinguishment in North America.

Fill rate 52

Fill rate MarTech Marketing Advertising 52

Digital Turbine

NOVEMBER 21, 2023

In 2021, U.S. Anmi from Mintegral: The global app installation growth rate has slowed, but the APAC region continues to thrive. According to Appsflyer , in the gaming sector, global Android game app installs grew by 8% from 2021 to 2022, while iOS saw a 5% decline. Final note for the readers!

Banner 94

Banner Click Through Rate A/B Testing Fill rate 94

InMobi

APRIL 26, 2022

Over the past couple of years, we have introduced Rewarded Display and Rewarded Playables ad formats with close delay timer, which improved the fill rates on rewarded ad slots by almost 30% and average eCPMs by 40%.

Banner 59

Banner Video Ads Fill rate Audience 59

Mediavine

JANUARY 17, 2023

We do this by analyzing eCPM , which takes into account fill rate , and CPM, by calendar day. This calendar was built using data from 2021 and 2022; Normally, we would use the past few years, but ever since the COVID-19 pandemic, the broader economy and advertising trends have been less predictable and very different, to say the least.

Fill rate 52

Fill rate CPM Advertising Retail 52

Ad Monsters

DECEMBER 21, 2023

However, setting optimal CPM floors manually poses challenges, as publishers face a constant trade-off between maximizing revenue and maintaining ad fill rates. Despite the widespread commitments to carbon neutrality by major tech firms and brands in 2021, putting these commitments into action has proved challenging.

Header Bidding 65

Header Bidding Viewability Impressions CPM 65

Automatad Inc.

OCTOBER 26, 2023

Fill rate: Another metric to consider is fill rate. The fill rate measures the percentage of ad requests successfully filled with ads. A high fill rate is the secret to efficient ad delivery and minimizing revenue loss due to unsold ad space. billion dollars on video ads in 2021.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

SODP

JULY 25, 2023

billion in 2021. billion in 2021 to $493 billion in 2022. Importantly, SSPs don’t only automate ad sales but also facilitate ad network optimization, which involves managing multiple ad networks and balancing fill rates against ad rates. billion in 2012 to an estimated $147.1

Demand Side Platform 52

Demand Side Platform Ad Space Ad Exchange Ad Inventory 52

InMobi

FEBRUARY 22, 2022

In 2021, retail media took the marketing and advertising world by storm – eMarketer’s latest forecast predicts advertising spend will reach over $50 Billion by 2023 – and will continue to be a source of innovation and growth for years to come.

Retail 52

Retail Media Demand Side Platform Fill rate 52

Monetize More

DECEMBER 29, 2022

Google recently released new data that revealed that improving the programmatic signal coverage correlates directly to increased eCPMS, fill rate, and instream video revenue. Source: Google Ad Manager Internal Data, Q4 2020 – Q1 2021, Global). The numbers below speak for themselves.

Viewability 52

Viewability Video Ads Audience A/B Testing 52

VideoWeek

MARCH 21, 2025

CTV Ad Fill Rates Fell in 2024 Finds Wurl Ad fill rates on CTV decreased in 2024, according to the latest CTV Trends Report from ad tech company Wurl, suggesting demand has not kept pace with the proliferation of supply. Karg joined GroupM in 2021 as Global COO at media agency Mindshare.

Demand Side Platform 52

Demand Side Platform Ad Tech Retail Fill rate 52

VideoWeek

JANUARY 17, 2025

The Trade Desk added that the integration will help publishers provide data signals to maximise demand and fill rates, using its platform to show publishers which data signals are most highly valued by advertisers. An average 1.9 However, the 1.9 Read more on VideoWeek.

Demand Side Platform 52

Demand Side Platform Agency Media Retail 52