Single Grain

JUNE 25, 2021

The first and most obvious strategy is to adapt current advertising processes to fit within the confines of the Google Privacy Sandbox. People want assurances that their identity and information are safe as they browse the web. Advertisers can then target interest-based ads at these cohorts without needing to collect data on individual users.

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AdvertiseMint

OCTOBER 31, 2023

The unregulated cookie potluck is winding down. While third-party cookies are crumbling, first-party cookies baked from your sites will still enable visitor tracking. Source: makeitbloom.com The path forward requires adopting new tools and strategies ahead of the post-cookie era.

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Martech

MARCH 7, 2024

With all its extensive reach and publisher properties, it hasn’t lost the ability to cookie people. You can still have first-party cookies, so a publisher can still target and build profiles against its own users.” Maybe Google, and in particular Chrome, are just too big to avoid scrutiny.

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Paleo AdTech

FEBRUARY 1, 2022

Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty. Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016.

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YieldBird

JANUARY 20, 2022

However, in mid-2021, Google announced a change in both its timetable and its current shape, which meant that cookies would remain until the second half of 2023. Identifiers. Direct transactions. Other possibilities. The situation on the Publishing market. OK Google – how a global giant reorganized our work in one move.

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NewProgrammatic

FEBRUARY 24, 2022

As of 2021, 96% of those aged 18 to 29 and 61% of adults over 65 own a smartphone. Adoption of mobile devices has always been high for younger demographic groups, however, there has been a rapid growth in the percentage of older adults who now own a smartphone. .

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Digiday

JUNE 8, 2022

Advertisers : Over 1,200 advertisers activate first-party data with the ID. Over 2,000 advertisers placed ads where Yahoo ConnectID was enabled as of December 2021. In September 2021, private equity firm Apollo Management Group acquired a 90% stake in Verizon Media and changed its name back to Yahoo. Yahoo owns ConnectID.

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Automatad Inc.

MARCH 23, 2022

Related Read: A Comprehensive Post Third-party Cookie Guide for Publishers. A MediaRadar analysis revealed that podcasts’ advertising revenues grew by 20% YoY in 2021 amongst the top 500 podcasts, i.e., comedy, news, and true crime. Latest Trends in Online Podcasts.

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GDPR Cookies Brand Lift First-Party Cookies 52

PrograMetrix

APRIL 14, 2021

These types of cookies are currently being phased out across major internet browsers: They are already blocked in Safari and Firefox by default, and Chrome plans to block them by default starting in 2022. See also: Every Ad Agency Should Be Offering Programmatic in 2021.

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Martech

SEPTEMBER 23, 2021

The Roku app will become available ahead of the 2021 holiday season, according to the company. As the first streaming platform available to Shopify merchants, the app is set to open up SMBs to affordable TV campaigns. TV streaming spend in Roku’s OneView Ad Platform nearly tripled year-over-year in Q2 2021. Why we care.

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First-Party Cookies MarTech Food Cookies 116

Single Grain

NOVEMBER 28, 2023

Here are two examples of how brands have used these live shopping technologies : Aldo’s Live Shopping Event : In a collaboration with celeb stylist Mimi Cuttrell and TikToker Nate Wyatt, Aldo, a shoes and accessories giant, hosted a live shopping event showcasing their spring 2021 collection. Send targeted marketing messages.

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Marketing First-Party Cookies SEO Audience 126

Clearcode

JANUARY 22, 2023

It’s important to note that there are two main types of cookies: First-party cookies and third-party cookies. First-party cookies are created by the website that the user is visiting. Third-party cookies are created by websites other than the one the user is visiting.

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Cookies First-Party Cookies Audience Retargeting 101

Monetize More

FEBRUARY 7, 2023

First party cookies and permanent user identifiers like email, login id, etc are the core identifiers used to build universal IDs. Third party cookies and first-party cookies can only track users on the web, so identity solutions trump them with this benefit. What can I use instead of cookies?

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Cookies Header Bidding First-Party Cookies Retargeting 52

Monetize More

JUNE 17, 2022

First party cookies and permanent user identifiers like email, login id, etc are the core identifiers used to build universal IDs. Third party cookies and first-party cookies can only track users on the web, so identity solutions trump them with this benefit. What can I use instead of cookies?

Cookies 52

Cookies Header Bidding First-Party Cookies Audience 52