Automatad Inc.
FEBRUARY 14, 2022
Google Ad Manager retained the top Supply Side Platform (SSP) spot in 2021, with Amazon and PubMatic in second and third place. Google, Meta (formerly known as Facebook), and Amazon accrued 47% of global ad spending in 2021. Top Supply Side Platforms in 2021. billion in Q4 of 2021. AdTech Trends. Meta made $33.7
Martech
MARCH 15, 2022
In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. First-party cookies.
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Paleo AdTech
DECEMBER 10, 2023
Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty. Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016.
Clearcode
JANUARY 26, 2023
Key Points Web cookies are a storage mechanism in web browsers that are used to store data. There are generally two types of cookies: first-party and third-party cookies. First-party cookies are created by the domain (aka website) the user is currently visiting. ad.doubleclick.net).
Digiday
JUNE 8, 2022
Advertisers : Over 1,200 advertisers activate first-party data with the ID. Over 2,000 advertisers placed ads where Yahoo ConnectID was enabled as of December 2021. In September 2021, private equity firm Apollo Management Group acquired a 90% stake in Verizon Media and changed its name back to Yahoo. Yahoo owns ConnectID.
Ad Monsters
SEPTEMBER 8, 2022
Sooner or later, third-party cookies will no longer be a viable tool to collect user data. In November of 2021, Google Ad Manager (GAM) aimed to do just that. They launched Publisher Provided Identifiers (PPIDs) which are specific identifiers that publishers will apply to users based on their first-party data.
Paleo AdTech
FEBRUARY 1, 2022
Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty. Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016.
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