Digiday

JUNE 8, 2022

Advertisers : Over 1,200 advertisers activate first-party data with the ID. Over 2,000 advertisers placed ads where Yahoo ConnectID was enabled as of December 2021. In September 2021, private equity firm Apollo Management Group acquired a 90% stake in Verizon Media and changed its name back to Yahoo. Yahoo owns ConnectID.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

YieldBird

JANUARY 20, 2022

However, in mid-2021, Google announced a change in both its timetable and its current shape, which meant that cookies would remain until the second half of 2023. The largest ones have invested in their own databases which will ensure security in the context of 1st party data. Identifiers. Direct transactions.

Cookies 52

Cookies Header Bidding First-Party Cookies Advertising 52

Monetize More

FEBRUARY 7, 2023

Distributed ID Systems Google’s Privacy Sandbox First party data Publisher Provided Identifiers (PPIDs) Contextual advertising User Identity Graphs Private ID Matching Fingerprinting Zero Party Data PubGuru Header Bidding 1. Pubguru Header Bidding utilizes the biggest ID systems in-market.

Cookies 52

Cookies Header Bidding First-Party Cookies Retargeting 52

Monetize More

JUNE 17, 2022

First party data. Zero Party Data. PubGuru Header Bidding. First party cookies and permanent user identifiers like email, login id, etc are the core identifiers used to build universal IDs. Pubguru Header Bidding utilizes the biggest ID systems in-market. Pubguru Header Bidding.

Cookies 52

Cookies Header Bidding First-Party Cookies Audience 52