2021 First-Party Cookies Machine Learning 
Automatad Inc.
FEBRUARY 14, 2022
Google Ad Manager retained the top Supply Side Platform (SSP) spot in 2021, with Amazon and PubMatic in second and third place. Google, Meta (formerly known as Facebook), and Amazon accrued 47% of global ad spending in 2021. Top Supply Side Platforms in 2021. billion in Q4 of 2021. AdTech Trends. Meta made $33.7
Paleo AdTech
DECEMBER 10, 2023
Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty. Encore used a non-Google ad server named TruEffect (now apparently defunct, but once well-known), which had a patent on first-party ad serving.
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AdvertiseMint
OCTOBER 31, 2023
The unregulated cookie potluck is winding down. While third-party cookies are crumbling, first-party cookies baked from your sites will still enable visitor tracking. Source: makeitbloom.com The path forward requires adopting new tools and strategies ahead of the post-cookie era.
Paleo AdTech
FEBRUARY 1, 2022
Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty. Encore used a non-Google ad server named TruEffect (now apparently defunct, but once well-known), which had a patent on first-party ad serving.
Martech
MARCH 15, 2022
In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. First-party cookies.
Martech
OCTOBER 11, 2022
If you’ve worked in marketing during the past few decades, you know the importance of cookies in helping you measure your goals and advertise your brand. So it might seem jarring to think GA4 is messing with cookies at all. The short version is that Google Analytics 4 relies on first-party cookies while restricting third-party cookies.
Single Grain
JUNE 25, 2021
Federated Learning of Cohorts: FLoC uses machine learning to track the behavior patterns of users and place them into interest cohorts (specific groups of people), which are periodically reassessed. People want assurances that their identity and information are safe as they browse the web.
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