Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. First-party cookies.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

Clearcode

JANUARY 26, 2023

Key Points Web cookies are a storage mechanism in web browsers that are used to store data. There are generally two types of cookies: first-party and third-party cookies. First-party cookies are created by the domain (aka website) the user is currently visiting. ad.doubleclick.net).

Cookies 73

Cookies First-Party Cookies GDPR Retargeting 73

Single Grain

JUNE 25, 2021

Once Chrome stops supporting third-party cookies, there are a number of processes that are currently used to target ads that will stop working entirely. These include: Audience buying based on the third-party data. Using cookie syncing to identify and target users. Web-based retargeting campaigns.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64

PrograMetrix

APRIL 14, 2021

These types of cookies are currently being phased out across major internet browsers: They are already blocked in Safari and Firefox by default, and Chrome plans to block them by default starting in 2022. See also: Every Ad Agency Should Be Offering Programmatic in 2021.

Cookies 52

Cookies GDPR Ad Targeting Foot Traffic Attribution 52

Clearcode

JANUARY 22, 2023

Both IDs in third-party cookies and mobile IDs are used to identify individuals as they visit different websites and mobile apps. It’s important to note that there are two main types of cookies: First-party cookies and third-party cookies. 2018: The EU’s GDPR goes into force on May 25, 2018.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

Single Grain

NOVEMBER 28, 2023

This scalability allows for a broader reach, enabling advertisers to target and retarget audiences across multiple platforms and devices efficiently. Marketers are now faced with a situation that has always been their biggest nightmare: the end of third-party cookies.

Marketing 126

Marketing First-Party Cookies SEO Audience 126

Monetize More

FEBRUARY 7, 2023

First party cookies and permanent user identifiers like email, login id, etc are the core identifiers used to build universal IDs. Third party cookies and first-party cookies can only track users on the web, so identity solutions trump them with this benefit. What can I use instead of cookies?

Cookies 52

Cookies Header Bidding First-Party Cookies Retargeting 52