Automatad Inc.

FEBRUARY 7, 2022

Concerning TCF and GDPR compliance, the Belgian DPA has found IAB Europe to be non-compliant with various provisions of Europe’s privacy regulation and levied the trade body with a fine of €250,000 and multiple sanctions. Google’s total ad revenue for Q4 2021 increased by 33% to reach $61.2 Subscribe to our weekly roundup.

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Header Bidding GDPR Retargeting Cookies 52

Martech

SEPTEMBER 27, 2021

Privacy and consent are more important than ever in digital marketing since the advent of GDPR and CCPA, leading marketers at today’s biggest brands to change how they interact with customers. You’ll see Apple is using this as a brand value differentiator there.

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Automatad Inc.

MARCH 23, 2022

Vox EU examines how GDPR has affected global businesses. A MediaRadar analysis revealed that podcasts’ advertising revenues grew by 20% YoY in 2021 amongst the top 500 podcasts, i.e., comedy, news, and true crime. Related Read: Checklist for GDPR Compliance for Publishers. Last Week’s Highlights. AdTech Trends.

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AdvertiseMint

FEBRUARY 24, 2025

According to a 2021 Nielsen study, 73% of global consumers say they are willing to pay more for products with transparent practices. Responsible marketing involves adhering to local and international regulatory standards, such as the GDPR in Europe or the CCPA in California, which govern the use and protection of personal data.

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Marketing Communications GDPR Audience 52

Martech

JANUARY 24, 2025

If we copy GDPR, what does that do to our company practices? Consumer discretionary spending intentions rose for a fifth consecutive month in December 2024 but remain weaker compared with 2021 levels, per a Deloitte study. .* What’s our measure of success and what do we do with low-performing channels? How do we communicate that?

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Marketing Non-Profit MarTech Education 124

VideoWeek

JANUARY 19, 2023

When the EU’s General Data Protection Regulation (GDPR) came into force in 2018, it became a legal requirement across the EU to collect explicit user consent in order to process any personal data. But the GDPR set stricter standards on what real consent looks like, meaning these banners had to be updated.

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Martech

JANUARY 8, 2024

In 2021, it introduced Mail Privacy Protection on iPhone; Apple Tracking Transparency ; data privacy labels in the iOS App Store; restricted using Apple’s IDFA (Identifier for Advertisers) for cross-app and website tracking and brought in iCloud Private Relay , a way to mask your identity online.

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Automatad Inc.

MARCH 17, 2022

Ad spending increased across digital and print channels in 2021. Bloomberg’s tactics increased total revenue by 48% in 2021. The Pandemic Was a Catalyst for Unprecedented Ad Revenues in 2021. Advertisers entered 2021 with full pockets and a lot of motivation to generate revenue, which led to a 25.6% AdTech Trends.

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Martech Series

DECEMBER 6, 2022

Spending on GDPR fines related to communication security and compliance risks rose 570% from $179M in 2020 to $1.2B in 2021, according to DLA Piper’s GDPR fines and data breach survey. Corporate data breaches alone topped $151M in 2021, according to the 2021 FBI Internet Crime Report.

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Communications GDPR Conversion MarTech 89

Single Grain

NOVEMBER 24, 2020

Take, for example, the European Union-based General Data Protection Regulation ( GDPR ) that took effect in May 2018. Dive Deeper: The Email Marketer’s 4-Step Guide to GDPR Compliance. Related Content : * The Email Marketer’s 4-Step Guide to GDPR Compliance. * Why Is It Important to Care About Marketing Compliance?

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Martech

SEPTEMBER 22, 2023

But the same goes, for example, for GDPR. GDPR commands compliance not because every infringement is detected, but because those infringements that are detected can result in heavy sanctions — “unprecedentedly steep fines of up to 4 percent of a company’s total global revenue.” Would every infringement be detected?

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GDPR MarTech Conversion Marketing 126

Ad Monsters

APRIL 5, 2024

While we still need to prepare for this transition, it parallels the period before GDPR’s enforcement, where readiness evolved gradually. GDPR fines in Europe surged from 300,000 euros in June 2021 to 4.2 We’re at a critical juncture as we face the cookieless future, characterized by impending privacy regulations.

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GDPR Impressions Machine Learning Viewability 105

Automatad Inc.

MARCH 2, 2022

Retail sales for the holiday season in 2021 grew by 16.1% The ad industry is divided into two sides, as Belgian Data Protection Authority rules that IAB Europe’s Transparency and Consent Framework violates GDPR on multiple levels. The solution was initially launched for in-app ads in 2021 but is now available online.

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Martech Series

FEBRUARY 28, 2023

The evaluation period covers the period from August 16, 2021 to September 30, 2022. In addition to the SOC reports, Mobvista has also successfully remained compliant with GDPR, CCPA, and COPPA while receiving ISO/IEC 27001 and ePrivacyseal endorsements.

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GDPR MarTech Marketing Media 87

Lemonads

SEPTEMBER 27, 2020

Below, we’ve put together a list of the best anti-fraud tools for digital advertising in 2021 to help advertisers, publishers, and all other stakeholders protect their marketing resources. Let’s go over our picks for the best advertising fraud protection software for digital advertising in 2021.

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Advertising Machine Learning GDPR CPL 52

Martech

NOVEMBER 9, 2022

Compared with 2021, around twice as many marketers, and well over twice as many publishers, now view selecting identity solutions as urgent to very urgent. After a period of apparent stasis (remember when the industry was in denial about GDPR?), Publishers are feeling the pressure, too. Is everyone ready for that?

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Martech Series

JUNE 27, 2022

It will also automate compliance validation and reporting for key standards like ISO, NIST, GDPR, SWIFT and PCI, amongst others. In November 2021 , Schwarz acquired XM Cyber as its cyber arm. Continuous compliance validation with standards like ISO, NIST, PCI, SWIFT, GDPR and others.

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GDPR MarTech Retail Marketing 80

VideoWeek

MARCH 10, 2023

In this week’s Week in Review: TikTok launches Series, UK unveils GDPR replacement, and publishers report slow revenue growth. Publishers are also showing increasing signs that economic pressures are being felt, as 75 percent are now prioritising cost reductions, up from 50 percent in Q4 2021.

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VideoWeek

SEPTEMBER 4, 2023

But this policy has yet to come into play, and in the meantime Meta faces fines for daily contraventions of GDPR in its use of personal data in advertising. billion and returning to double-digit growth for the first time since 2021. It also provides Meta with 97.5 billion next year, with Meta set to take 64.4 percent of that total.

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GDPR Media Advertising Marketing 110

AdExchanger

FEBRUARY 23, 2024

The company was valued at $10 billion at the end of its Series F funding round in 2021, however it’s been advised by investors to consider a valuation of $5 […] The post What Reddit’s IPO Filing Reveals About Its Ads Business appeared first on AdExchanger. Reddit’s long-anticipated plan to go public is finally coming to fruition.

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GDPR Cookies Advertising 121

Mediavine

JANUARY 19, 2023

We’ll ask ChatGPT about it when it catches up beyond 2021 data.) When the EU’s GDPR was first unveiled, many websites simply shut down ads rather than become compliant due to the perceived burden. Our Consent Management Platform In 2018, Mediavine prepared for GDPR by launching its own Consent Management Platform (CMP).

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Pop-Up GDPR Cookies Ad Tech 113

Digiday

SEPTEMBER 29, 2022

IAB Europe’s key findings : 16% of advertisers now have an “in-house model” of programmatic trading, down from 50% in 2021. IAB Europe’s key findings : 16% of advertisers now have an “in-house model” of programmatic trading, down from 50% in 2021.

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GDPR Demand Side Platform Marketing Cookies 69

Martech Series

JUNE 8, 2022

The addition of this data center allows Agility CMS to provide localized data storage, enabling Agility CMS clients to comply with EU compliance measures, including GDPR legislation. Another Milestone in Agility CMS’ EU Expansion Plan.

GDPR 86

GDPR MarTech Marketing Agency 86

TechCrunch Ads

JUNE 22, 2022

However that’s a line doing a lot of heavy lifting given a mechanism within the EU’s General Data Protection Regulation (GDPR) that’s intended to streamline investigations of cross-border issues by funnelling complaints through a lead DPA has been accused of contributing to major enforcement bottlenecks.

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CPC GDPR Pop-Up Advertising 80

Single Grain

NOVEMBER 20, 2020

Dive Deeper: * 7 Best UCaaS Providers for Your Business for 2021. * Security features like call encryption, meeting lock with password protection when needed, and following latest security standards like the GDPR and SOC 2 Type II. The post 6 Best Cloud Hosted PBX Providers for 2021 appeared first on Single Grain.

Communications 52

Communications GDPR Marketing 52

Martech

OCTOBER 28, 2021

These laws, such as the GDPR and CCPA, are designed to protect the privacy of consumers. Salesforce completed the acquisition of Slack in July 2021. Of those surveyed, 59% said expanding automation was a priority for 2021. How to move to a first-party data marketing strategy . This will be available in 2022.

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A/B Testing Electronics GDPR MarTech 111

Digiday

OCTOBER 18, 2022

As fines of up to €20 million, or 4% of a company’s global turnover, for GDPR violations came into prospect many publishers began to rely on consent management platforms to facilitate the submission and transfer of user consent for advertising purposes. . ” they noted.

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Ad Ops Cookies Ad Tech GDPR 90

Digiday

OCTOBER 10, 2022

I saw the latest IAB trends report showing how first-party data was a top priority among advertisers in 2021 when it comes to audience targeting, but I think there may have been a misinterpretation because you’ve got the impact of GDPR… people are only just starting to get their sh*t together.

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GDPR Marketing Cookies Audience 78

Martech

APRIL 5, 2023

As recently as mid-2021, 83% of marketers surveyed by Innovid were still using third-party cookies, and, for many marketers, their strategy was very reliant on this technology. Identity resolution is not only critical to marketing success but is essential for compliance with consumer privacy laws such as CCPA and GDPR. Get MarTech!

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Cookies Mobile Ads GDPR MarTech 111

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. Click here to download!

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

AdvertiseMint

OCTOBER 31, 2023

Landmark regulations like GDPR gave users more control over their data. Laws like GDPR pushed back. Regulations like GDPR shone a light on this opaque data free-for-all. In a 2021 Deloitte survey, 66% of surveyed consumers expressed concern regarding how their personal data is used by companies they engage with online.

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Cookies Marketing SEO GDPR 98

Martech

NOVEMBER 5, 2021

According to Adobe, “the Adobe Privacy Service centralizes compliance with critical data privacy regulations, such as GDPR (General Data Privacy Regulation) or CCPA (California Consumer Privacy Act) across Adobe Experience Cloud applications.”. View the complete set of October 2021 release notes from Adobe. Why does it matter?

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Machine Learning Audience GDPR MarTech 109

Martech Series

DECEMBER 7, 2022

The latest round of funding doubles Drata’s valuation to $2 billion since its Series B in November 2021, as the company progresses toward its mission of making compliance effortless and accessible for companies of all sizes. “The speed with which the company operates continues to blow us away.

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Viewability GDPR MarTech Conversion 84

VideoWeek

AUGUST 12, 2022

Criteo Hit with €60 Million GDPR Fine. French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising.

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Advertising GDPR Banner Healthcare 98

Martech

OCTOBER 29, 2021

In the age of GDPR and CCPA, you might think privacy and consent would be occupying the attention of email marketers. Following the massive changes in all kinds of behavior we saw in 2020, with record-breaking online shopping during the holiday season, we’re watching closely to see whether things level off in 2021. Chris Wood, Editor.

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Account-Based Advertising MarTech GDPR Audience 111

Martech Series

JUNE 21, 2022

The company delivered strong first quarter results building on the momentum coming out of 2021, underscoring its continued leadership in addressing third-party identity risk and enabling organizations to better manage the identity risk and lifecycle management needs of their growing third-party populations. Industry Analyst Recognition.

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Entertainment Healthcare GDPR MarTech 96

Automatad Inc.

FEBRUARY 22, 2022

Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. Canadian Marketing Association Highlights the Negative Impact of GDPR. The report revealed that the GDPR has had the worst impact on small-to-medium-sized enterprises (SMEs). Related Read: What is GDPR?

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