Martech Series

DECEMBER 6, 2022

Spending on GDPR fines related to communication security and compliance risks rose 570% from $179M in 2020 to $1.2B in 2021, according to DLA Piper’s GDPR fines and data breach survey. Corporate data breaches alone topped $151M in 2021, according to the 2021 FBI Internet Crime Report.

Communications 89

Communications GDPR Conversion MarTech 89

Martech

NOVEMBER 9, 2022

Compared with 2021, around twice as many marketers, and well over twice as many publishers, now view selecting identity solutions as urgent to very urgent. After a period of apparent stasis (remember when the industry was in denial about GDPR?), Get MarTech! Publishers are feeling the pressure, too. In your inbox. Processing.

Marketing 105

Marketing Cookies GDPR MarTech 105

Martech Series

FEBRUARY 28, 2023

The evaluation period covers the period from August 16, 2021 to September 30, 2022. In addition to the SOC reports, Mobvista has also successfully remained compliant with GDPR, CCPA, and COPPA while receiving ISO/IEC 27001 and ePrivacyseal endorsements.

GDPR 87

GDPR MarTech Marketing Media 87

Martech

OCTOBER 28, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. To help out, we worked with agile expert and MarTech contributor Stacey Ackerman to develop an e-book guide so that you can lead your agile marketing team towards better agile marketing practices.

A/B Testing 122

A/B Testing Electronics GDPR MarTech 122

Martech

APRIL 5, 2023

As recently as mid-2021, 83% of marketers surveyed by Innovid were still using third-party cookies, and, for many marketers, their strategy was very reliant on this technology. Pre-built connections to martech/adtech platforms. Get MarTech! appeared first on MarTech. Client ownership of first-party data. In your inbox.

Cookies 122

Cookies Mobile Ads GDPR MarTech 122

Martech Series

JUNE 8, 2022

The addition of this data center allows Agility CMS to provide localized data storage, enabling Agility CMS clients to comply with EU compliance measures, including GDPR legislation. Marketing Technology News: MarTech Interview with Ed Locher, Vice President of Marketing at HG Insights.

GDPR 86

GDPR MarTech Marketing Agency 86

Martech Series

JUNE 27, 2022

It will also automate compliance validation and reporting for key standards like ISO, NIST, GDPR, SWIFT and PCI, amongst others. In November 2021 , Schwarz acquired XM Cyber as its cyber arm. Continuous compliance validation with standards like ISO, NIST, PCI, SWIFT, GDPR and others.

GDPR 80

GDPR MarTech Retail Marketing 80

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. First-party cookies.

First-Party Cookies 131

First-Party Cookies Cookies Impressions Ad Exchange 131

Martech

NOVEMBER 5, 2021

According to Adobe, “the Adobe Privacy Service centralizes compliance with critical data privacy regulations, such as GDPR (General Data Privacy Regulation) or CCPA (California Consumer Privacy Act) across Adobe Experience Cloud applications.”. View the complete set of October 2021 release notes from Adobe. Why does it matter?

Machine Learning 119

Machine Learning Audience GDPR MarTech 119

Clearcode

JANUARY 19, 2022

2021 was another big year for the AdTech, MarTech and programmatic advertising industries. The Main Trends and Challenges in AdTech, MarTech and Programmatic Advertising in 2022. AdTech, MarTech and Programmatic Advertising Predictions for 2022. Google Chrome’s Impact on AdTech & MarTech [infographic].

MarTech 52

MarTech Advertising Audience Agency 52

Martech Series

DECEMBER 7, 2022

The latest round of funding doubles Drata’s valuation to $2 billion since its Series B in November 2021, as the company progresses toward its mission of making compliance effortless and accessible for companies of all sizes. Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace.

Viewability 84

Viewability GDPR MarTech Conversion 84

Martech

JUNE 20, 2023

Convergence In 2021, one had to choose between reverse ETL (composable) or CDP. Additionally, common connectors for email platforms and other martech may provide the client with datasets it hadn’t previously stored. Dig deeper: Where should a CDP fit in your martech stack? Get MarTech! appeared first on MarTech.

Machine Learning 111

Machine Learning MarTech GDPR Audience 111

Martech

MARCH 7, 2024

In some ways, it’s GDPR all over again, with a last-minute scramble once the regulation actually came into force. In comparison to managing the digital advertising ecosystem without cookies, however, GDPR seems to have been relatively straightforward. Get MarTech! Should we put it into context? In your inbox.

Cookies 128

Cookies GDPR Click Through Rate Advertising 128

Martech Series

JULY 13, 2022

The martech industry faces several challenges this year, including an increasingly complex privacy landscape, shifting trends in consumer attitudes on data-sharing, and an impending change in the way digital marketers can access and share tracking cookies. appeared first on MarTech Series. Consumer data privacy concerns are ongoing.

Cookies 97

Cookies Marketing Advertising GDPR 97

Martech Series

JUNE 21, 2022

The company delivered strong first quarter results building on the momentum coming out of 2021, underscoring its continued leadership in addressing third-party identity risk and enabling organizations to better manage the identity risk and lifecycle management needs of their growing third-party populations. Industry Analyst Recognition.

Entertainment 96

Entertainment Healthcare GDPR MarTech 96

Martech Series

OCTOBER 12, 2022

billion in 2021 and is projected to hit $25.85 Not only that, privacy regulations—such as GDPR or CPRA—are often vague, hard to understand, yet require organizations to collaborate with colleagues who have less knowledge about the laws and their requirements. Demonstrating Value.

GDPR 76

GDPR MarTech Information Technology Education 76

Martech

FEBRUARY 4, 2022

That is why the team at MarTech have created this Email Marketing Periodic Table that tells you everything to know about sending emails that your customers want to receive and that inboxes won’t block. MarTech’s Email Marketing Periodic Table – Compliance elements. This can be executed as a “welcome” email.

Marketing 119

Marketing MarTech Audience Communications 119

Martech

APRIL 9, 2024

Competition and Markets Authority (CMA) on antitrust issues since 2021 and has collaborated with the IAB Tech Lab industry consortium to refine Privacy Sandbox proposals. I think there are going to be lots of different tactics to get through this,” said Tara DeZao, product marketing director for adtech and martech at Pega.

Cookies 122

Cookies Advertising GDPR MarTech 122

Martech

OCTOBER 11, 2022

When the European Union’s General Data Protection Regulation (GDPR) took effect in 2018, it kicked off a shift in the way third-party cookies are treated. In fact, in 2021, 90% of mobile time was spent using apps, not the web. The post A guide to Google Analytics 4 for marketing agencies appeared first on MarTech.

Agency 105

Agency Cookies Marketing First-Party Cookies 105

Clearcode

JANUARY 26, 2023

Safari and Firefox Turn off Support for Third-Party Cookies The European Union’s General Data Protection Regulation (GDPR) What Information Can Be Stored in a Cookie? There are 6 legal bases for collecting personal data as outlined in the GDPR. appeared first on Clearcode | Custom AdTech and MarTech Development.

Cookies 77

Cookies First-Party Cookies GDPR Retargeting 77

Martech Series

FEBRUARY 2, 2023

Important tip: It should also be noted that the data of customers which you are storing and collecting is an intricate topic which must be done abiding by a certain set of rules and regulations like the GDPR of the country and the organization which operates from and/or of your target audience. 2022 – 2027).

Marketing 102

Marketing Conversion Rate Click Through Rate Cookies 102

Martech

FEBRUARY 24, 2022

Below you will find a list of 19 call analytics vendors that we profiled in the latest MarTech Intelligence Report on enterprise call analytics platforms. For information on pricing and a deeper feature breakdown, download the MarTech Intelligence Report. Invoca acquired call tracking and analytics provider DialogTech in May 2021.

Marketing 98

Marketing Healthcare Conversion Real Estate 98

Single Grain

JUNE 25, 2021

Moving away from the targeted ads enabled by third-party cookies could replicate the drop in ad revenue and B2B MarTech companies’ share prices that followed Apple’s implementation of intelligent tracking prevention in Safari. However, as with all after-the-fact legislation, GDPR is based on the technology at the time.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64

VideoWeek

JULY 10, 2023

But understanding the AI opportunity also means understanding AI’s risks and limits, says Vova Kyrychenko, CTO ad ad tech/martech software development business Xenoss. Let’s take a look at the EU’s General Data Protection Regulation (GDPR).

Ad Tech 52

Ad Tech Machine Learning GDPR Advertising 52

Martech

MARCH 22, 2022

billion users as of 2021 to 4.5 billion in 2021 to $97.1 Marketers must understand what laws like CAN-SPAM, CASL and GDPR require and how their operations must comply. Read trade publications like MarTech, join industry organizations and hang out in email communities. Enter Martech’s Email Marketing Periodic Table.

Marketing 128

Marketing Communications ROI Audience 128

Martech

OCTOBER 29, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. In the age of GDPR and CCPA, you might think privacy and consent would be occupying the attention of email marketers. based Dennis Publishing, at our recent MarTech conference. Chris Wood, Editor.

Account-Based Advertising 122

Account-Based Advertising MarTech GDPR Audience 122

Martech Series

JUNE 17, 2022

Marketing Technology News: MarTech Interview with Martin Hill, Head of Programmatic at Dianomi. “Privacy regulations such as GDPR in Europe and CCPA in California require that users are informed about how their data is used, which is supposed to create more transparency for the user.

GDPR 77

GDPR MarTech Conversion Marketing 77

Martech

MAY 22, 2023

s General Data Protection Regulation (GDPR). Dig deeper: ChatGPT under threat from European regulators This is the largest GDPR fine ever handed down, surpassing the previous record of $887 million against Amazon in 2021. Get MarTech! billion for privacy violations appeared first on MarTech. Why we care.

GDPR 115

GDPR MarTech Agency Marketing 115

VideoWeek

JULY 1, 2022

Garante accused Google of violating GDPR by transferring user data to the USA; “a country without an adequate level of data protection.” The Council of State confirmed the CNIL’s power to impose sanctions on cookies outside the one-stop shop GDPR mechanism. WPP Buys Martech Business Bowser House Digital.

eCommerce 52

eCommerce Cookies GDPR Media 52

Clearcode

APRIL 26, 2022

AdTech & MarTech Glossary. AdTech and MarTech Predictions and Trends in 2022. The last set of terms that we’ll look at are AdTech and MarTech. Marketing technology, or MarTech for short, is software that’s used to create and manage digital marketing activities. View and download the slides from the presentation here.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Martech

SEPTEMBER 20, 2021

In the 2019 MarTech Replacement Survey we saw a mix of homegrown, legacy solutions and commercial solutions being replaced. But in 2021 we saw a big shift. The post Though marketers wanted to save on cost, better features drove 2021 technology replacements appeared first on MarTech.

Marketing 111

Marketing GDPR MarTech 111

Clearcode

JANUARY 22, 2023

2016: The European Union publishes its General Data Protection Regulation (GDPR), setting off a two-year countdown to its enforcement. 2018: The EU’s GDPR goes into force on May 25, 2018. 2021: Google Chrome announced that it will delay shutting off support for third-party cookies to 2023.

Cookies 103

Cookies First-Party Cookies Audience Retargeting 103

Martech Series

NOVEMBER 15, 2022

Since its initial launch in January 2021, more than 20,000 businesses worldwide have started using Xano as a Backend to power and scale their applications. Marketing Technology News: MarTech Interview with Bogdan Carlescu, VP of Marketing at Creatopy. I am excited to co-lead the investment in Xano.”.

GDPR 84

GDPR MarTech Marketing 84

Martech

MARCH 4, 2022

In the retail sector, for example, e-commerce sales in 2021 only accounted for 13.2% Learn about trends and capabilities of customer data platforms in the latest edition of this MarTech Intelligence Report. appeared first on MarTech. After all, managing data to enhance customer experiences is a lot of work. of total purchases.

Marketing 111

Marketing ROI Audience MarTech 111