Martech

MAY 13, 2022

At the start of 2021, 97% of Americans owned a cell phone of some kind, with 85% owning a smartphone, up from 35% in 2011, according to a Pew Research Center report. Go local with geo-targeting. Smartphone penetration is high across all ages and demographics. Think outside the banner. Use push notifications sparingly.

Marketing 120

Marketing Banner Retail Geo targeting 120

Digiday

OCTOBER 18, 2022

. “We’ve noticed a large shift to shorter-form video content in the last two years, particularly Instagram Reels and TikTok,” Holly Eagleson, Misfits Market’s vp of brand, said when asked about how the company’s marketing strategy shifted from 2020 to 2021.

Media 72

Media Marketing Food Geo targeting 72

illumin

OCTOBER 4, 2023

It can be used to target specific audiences, to geo-target, or to take advantage of cross-channel marketing across on video, mobile, display, Connected Television (CTV), and on social media. In 2021, this increased to 57.6% In the USA this year, marketers will spend more than $57 billion on digital display advertising.

Media 52

Media Geo targeting Display Advertising Audience 52

Martech

AUGUST 25, 2022

It’s one of the fastest major launches we’ve seen, with the product going from general availability (Nov 2021) to forced migration (Sep 2022) in less than a year. Geo-targeting. Performance Max campaigns from Google are causing quite the stir in the advertising world.

Machine Learning 108

Machine Learning Conversion Geo targeting Audience 108

Martech

FEBRUARY 3, 2022

For more great insights about how to create effective RSAs, take a look at Optmyzr’s 2021 RSA research and its RSA presentation at SMX Next. That means including unique value propositions and clear calls to action in the ad text components that will then make up the various parts of your Responsive Search Ads (RSAs).

Geo targeting 98

Geo targeting Conversion Audience Advertising 98

illumin

DECEMBER 14, 2023

Geo-targeting, real-time ad moderation, and rapid rollout of ad creatives are other benefits of IGAs. Fortnite collaborates with Jordan The popular shooter game Fortnite collaborated with athletic brand Jordan back in 2021. IGAs are generally perceived as more organic compared to the presence of pop-up and banner ads.

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

Geo-targeting, real-time ad moderation, and rapid rollout of ad creatives are other benefits of IGAs. Fortnite collaborates with Jordan The popular shooter game Fortnite collaborated with athletic brand Jordan back in 2021. IGAs are generally perceived as more organic compared to the presence of pop-up and banner ads.

Advertising 52

Advertising Marketing Banner Pop-Up 52

Lemonads

NOVEMBER 29, 2020

of all digital display advertising spend in 2021 despite a downturn due to the pandemic. Apart from these strategies, advertisers can use remarketing, geo-targeting, data and IP address targeting, and website or app targeting to adopt a more refined approach towards targeting.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Single Grain

AUGUST 3, 2021

As of March 31, 2021, Hulu had an outstanding paying subscriber base of 41.6 Here are the top advantages of advertising on Hulu: Hulu offers extensive targeting capabilities. You can target audiences by location, interest and program genre. Hulu User Base.

Advertising 59

Advertising Video Ads Audience Impressions 59

Single Grain

APRIL 4, 2022

What They Do Best: They have a best-in-class marketing team that utilizes their analytical skills to identify your target market and work on making your site more visible to your audience. The team at WebFX uses different analytics tools to craft value-driven search ads, display ads, geo-targeted ads , and remarketing campaigns.

Agency 52

Agency SEO Conversion Rate ROI 52

Basis

JULY 19, 2022

While many restrictive voting laws were enacted in 2021, legislators in a handful of states have worked towards expanding mail-in voting options : Kentucky, for example, has codified mail-in voting, while Nevada and Vermont will now automatically mail out ballots to registered voters before each election.

Advertising 52

Advertising Geo targeting Machine Learning Cookies 52