Remove 2021 Remove Geo targeting Remove Social Advertising
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Where social media fits into a comprehensive programmatic strategy

illumin

Programmatic advertising lets marketers automate several aspects of the digital ad buying process through the use of new and evolving technologies. It can be used to target specific audiences, to geo-target, or to take advantage of cross-channel marketing across on video, mobile, display, Connected Television (CTV), and on social media.

Media 52
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Programmatic Advertising: Make It Part Of Your Advertising Strategy!

Lemonads

In-display ads Social Ads Social media platforms collect a large amount of data from users to intensify their targeting capabilities. Programmatic social advertisements use this data to decide who will see their ads, the ad format, frequency caps, etc and this information helps advertisers optimize their ad spend.