Digiday

JULY 17, 2022

Similarly, Google has been accused of attempting to thwart the rise of header bidding, an industry-wide effort to counter the dominance Google’s AdX enjoys over publisher inventory via way of the ubiquity of its publisher-side ad server, an offering popularly known as DoubleClick for Publishers, or DFP. billion.

Header Bidding 88

Header Bidding Ad Server Ad Tech Demand Side Platform 88

InMobi

DECEMBER 6, 2020

Growth for Full Screen Supply 1) Ease of Accessing Demand Via InMobi’s Header Bidding Integrations In 2020, we saw leading publishers open up their entire full screen inventory with InMobi. User acquisition demand on header bidding interstitial supply grew by 4%, while brand advertising spends witnessed a growth of 7%.

Header Bidding 52

Header Bidding Banner Pop-Up Mobile Ads 52

InMobi

SEPTEMBER 14, 2021

How InMobi Works With App Publishers: The Latest Figures By the end of June 2021, over 23,000 apps were getting mobile ad demand through InMobi Exchange, with 80% of them having directly integrated the InMobi SDK. After all, in August 2021, less than 7% of all apps available in the Apple App Store were paid apps.

Header Bidding 52

Header Bidding Banner Fill rate Ad Exchange 52

Adtelligent

JUNE 9, 2021

Header Bidding Platform increases programmatic yield. According to the data gathered by Adtelligent, Header Bidding can provide an average up to 40% revenue boost from the programmatic web monetization. 1 – According to the latest June 2021 ads.txt records from websites. Source: MC.Today.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

Automatad Inc.

JANUARY 17, 2022

consumers spent more than $200 billion in 2021’s holiday season. An unsealed lawsuit against Google reveals how it manipulated ad auction prices through its Global Bernanke program and its collusion with Facebook to hurt header bidding. billion respectively during the holiday season of 2021, an increase of 8.6%

GDPR 52

GDPR Header Bidding Non-Profit Media 52

InMobi

OCTOBER 27, 2020

These are important indicators of sustained growth that you can bank on not just during the holiday spike in Q4, but also in Q1 2021 when spending otherwise tends to go down. returns for every impression opportunity.

Header Bidding 52

Header Bidding Click Through Rate Impressions Ad Server 52

Automatad Inc.

OCTOBER 26, 2023

Implement video header bidding Video header bidding is a smart way for website owners to boost their ad earnings. In server-side bidding, the auction happens in the ad server, while client-side bidding takes place inside the user’s browser. Is header bidding suitable for all websites?

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Ad Monsters

MARCH 21, 2023

He started out thinking his wrapper would provide a backfill for our main ad company’s inventory, but we quickly started earning more with his header bidding auctions than we were making with them. Shine was launched in 2021, but started as an idea from a travel publisher in 2020, during the height of the pandemic.

Food 98

Food Header Bidding SEO Shipping 98

Automatad Inc.

APRIL 6, 2022

The Ozone Project offers a managed service for smaller publishers that ensures that any unsold inventory from direct deals is managed holistically through auctions happening on header bidding and Google ad exchange. advertisers are satisfied with where campaign measurement stands as of April 2021 across various media types.

Header Bidding 52

Header Bidding Ad Exchange Impressions Audience 52

Digiday

MAY 31, 2022

Granted, growth in a world of high inflation is never as strong as it would be in a world with low inflation, but it’s still growth by any measure — especially when compared with the inflated levels of spending throughout 2021. In many ways, it’s a return to the one-to-one publisher SSP relationship that preceded header bidding.

Header Bidding 69

Header Bidding Ad Tech Marketing Advertising 69

InMobi

NOVEMBER 23, 2021

The quarter-on-quarter ad spend trend in 2021 showed seasonality similar to previous years. In the spirit of full transparency, we also published an IDFA insights tracker that highlights key ATT statistics from InMobi Exchange like opt-in rates and SKAN adoption since May 2021.

Header Bidding 52

Header Bidding Viewability Click Through Rate Advertising 52

Monetize More

OCTOBER 18, 2022

In 2021 alone, revenue from video marketing reached over $27 billion. OpenX integrates seamlessly with most ad servers, video players and header bidding. You can also integrate the OpenX prebid adapter to increase demand within video header bidding. It’s no wonder why more advertisers are embracing video.

Ad network 52

Ad network Video Ads Ad Server Header Bidding 52

Admixer

OCTOBER 6, 2021

Emerging Markets Challenges In 2021 Elena went over the two main challenges for […]. The post Leveraging Tech Stack for Developing Markets: Main Takeaways from Elena Podshuveit at Adsider Live appeared first on Admixer.Blog.

Marketing 52

Marketing Header Bidding Ad Tech 52

SpotX

JUNE 9, 2021

According to Magnite research into the German connected TV (CTV) market in 2021, 74% of respondents said they use a streaming service at least once a week and 55% watch advertising-supported video on demand (AVOD) at least once a week. German CTV viewers are receptive to advertising. Deutsche CTV Zielgruppen sind empfänglich für Werbung.

Marketing 52

Marketing Manufacturing Header Bidding Audience 52

Digiday

JUNE 8, 2022

Over 2,000 advertisers placed ads where Yahoo ConnectID was enabled as of December 2021. In September 2021, private equity firm Apollo Management Group acquired a 90% stake in Verizon Media and changed its name back to Yahoo. In 2021, Epsilon united CORE ID with The Trade Desk’s Unified ID 2.0 Yahoo owns ConnectID.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Automatad Inc.

FEBRUARY 22, 2022

With OpenPath , The Trade Desk has launched an effort to stifle the unfair advantages and opaque practices carried out by Google’s Open Bidding that controls the programmatic supply chain. billion in 2021, has made the bold decision of ditching Google’s Open Bidding with the launch of its proprietary OpenPath. . IAC saw $1.2

GDPR 52

GDPR Cookies Header Bidding Impressions 52

YieldBird

JANUARY 20, 2022

However, in mid-2021, Google announced a change in both its timetable and its current shape, which meant that cookies would remain until the second half of 2023. Identifiers. Direct transactions. Other possibilities. The situation on the Publishing market. OK Google – how a global giant reorganized our work in one move.

Cookies 52

Cookies Header Bidding First-Party Cookies Advertising 52

Single Grain

MARCH 16, 2020

Advertising industry trends are pretty straightforward: companies plan to invest $172 billion in digital ads in 2021 and only $104 billion in traditional (offline) types: This means that media giants, such as Facebook and Google, will account for more advertising costs than radio, newspapers and television put together.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

NewProgrammatic

MARCH 15, 2022

search ads providers offer various ad bidding models , too, that range from static, waterfall to header bidding (including the real-time bidding model). Depending on the search advertising provider, marketers and brands need to comply with various ad serving, bidding, and integrations mechanisms.

Search Advertising 52

Search Advertising CPC Header Bidding Audience 52

Clearcode

APRIL 26, 2022

But then in June 2021, Chrome announced that it would be extending its planned sunset of third-party cookies by 2 years. Advertisers participating in PMP deals can bid on the available inventory before the publisher offers it in an open RTB auction. DSPs) before their ad server loads other tags, such as direct deals.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

VideoWeek

OCTOBER 25, 2024

The product bypasses classic header bidding using a cloud-based mediation layer to produce a latency-free solution, according to the company, enabling publishers to integrate with multiple SSPs without using significant processing power. for every €1 invested. The result was up from the previous study where ROI was €5.6.

Ad Exchange 52

Ad Exchange Ad Tech Agency Video Ads 52

Monetize More

FEBRUARY 7, 2023

Distributed ID Systems Google’s Privacy Sandbox First party data Publisher Provided Identifiers (PPIDs) Contextual advertising User Identity Graphs Private ID Matching Fingerprinting Zero Party Data PubGuru Header Bidding 1. Pubguru Header Bidding utilizes the biggest ID systems in-market.

Cookies 52

Cookies Header Bidding First-Party Cookies Retargeting 52

Monetize More

JUNE 17, 2022

PubGuru Header Bidding. Pubguru Header Bidding utilizes the biggest ID systems in-market. Since Q4 of 2021, Google’s new functionality enables publishers to share PPIDs with DSPs via Google Ad Manager. Pubguru Header Bidding. Google’s Privacy Sandbox. First party data. Contextual advertising.

Cookies 52

Cookies Header Bidding First-Party Cookies Audience 52

VideoWeek

JANUARY 31, 2025

In the new deal, Reach will continue to use Taboola’s products across its titles, and will also implement Taboola’s header bidding product, which the two say will power improved monetisation. million) in damages sought by prosecutors over its role in a bid rigging scandal relating to the 2021 Olympics.

Media 52

Media Healthcare Pharmaceuticals Audience 52