2021 Header Bidding Mobile Ads 
Automatad Inc.
FEBRUARY 7, 2022
With 70% of the top 10k US sites using header bidding in Q1 2022, Amazon takes the front seat as the preferred adapter and top header bidding partner. Programmatic video ad spending is expected to grow to $62.96 Google’s total ad revenue for Q4 2021 increased by 33% to reach $61.2 AdTech Trends.
InMobi
DECEMBER 6, 2020
2020 Recap: Publishers See Big Gains with Ad Monetization, InMobi Exchange Grows 2X With over a trillion valid ad requests generated each quarter, InMobi Exchange grew by 200% between Q2 and Q3 in 2020. It circles back to mobile ad monetization reaching new heights over the course of 2020.
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InMobi
SEPTEMBER 14, 2021
How InMobi Works With App Publishers: The Latest Figures By the end of June 2021, over 23,000 apps were getting mobile ad demand through InMobi Exchange, with 80% of them having directly integrated the InMobi SDK. After all, in August 2021, less than 7% of all apps available in the Apple App Store were paid apps.
InMobi
NOVEMBER 23, 2021
Contrary to industry estimates ( like this ) which predicted a 5-15% impact on ad revenue, overall ad spends on InMobi Exchange did not see much impact. The quarter-on-quarter ad spend trend in 2021 showed seasonality similar to previous years. Android) at the expense of non-addressable ones.
Clearcode
APRIL 26, 2022
In the year 2000, Google launched its AdWords ad platform, which is now known as Google Ads. In 2006, AdMob, a mobile ad network, was founded. This is one of Google’s more significant acquisitions and was seen by many as a game changer for Google as it allowed them to beef up their ad product portfolio.
Digiday
JUNE 8, 2022
Over 2,000 advertisers placed ads where Yahoo ConnectID was enabled as of December 2021. In September 2021, private equity firm Apollo Management Group acquired a 90% stake in Verizon Media and changed its name back to Yahoo. In 2021, Epsilon united CORE ID with The Trade Desk’s Unified ID 2.0 Yahoo owns ConnectID.
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