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According to 2021 research by Kevel , 70% of U.S. publishers use headerbidding to increase videoad revenue. However, just implementing headerbidding in your monetization strategy isn’t enough to improve your bottom line. hide ] What Are HeaderBidding Analytics? Table of Contents.
With 70% of the top 10k US sites using headerbidding in Q1 2022, Amazon takes the front seat as the preferred adapter and top headerbidding partner. Programmatic videoad spending is expected to grow to $62.96 Google’s total ad revenue for Q4 2021 increased by 33% to reach $61.2
Online video content is booming, and so are videoads. Moreover, as digital video advertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it. So, get ready to unlock the power of videoad monetization to captivate your audience and turn your website into a profit machine.
Videoads help advertisers deliver creative storytelling and connect with audiences. It’s no wonder why more advertisers are embracing video. In 2021 alone, revenue from video marketing reached over $27 billion. Video as spend has already crossed over $50 billion as of 2022 and this will only go up.
Through the partnership feature with Adtelligent and StarLightMedia, media portal MC.today found out why they had created Adblock Bypass, how the most extensive media company had implemented it in Ukraine, and how it had brought a 50% boost in programmatic videoad sales within 6 months. What solutions does Adtelligent have?
Leading gaming apps in the Card, Word and Hyper casual segments, among others, saw quarter-over-quarter ad revenue growth upwards of 30%, with eCPMs growing by 10-20% on average, as illustrated below: Factors Driving 2.6x With this integration, publishers were able to tap into demand from full screen ad buyers.
How InMobi Works With App Publishers: The Latest Figures By the end of June 2021, over 23,000 apps were getting mobile ad demand through InMobi Exchange, with 80% of them having directly integrated the InMobi SDK. After all, in August 2021, less than 7% of all apps available in the Apple App Store were paid apps.
These are important indicators of sustained growth that you can bank on not just during the holiday spike in Q4, but also in Q1 2021 when spending otherwise tends to go down. returns for every impression opportunity.
The Ozone Project offers a managed service for smaller publishers that ensures that any unsold inventory from direct deals is managed holistically through auctions happening on headerbidding and Google ad exchange. The Current State of Ad Measurement. AdTech Trends. The survey revealed that only half of U.S.
If you plan to advertise in games, remember that 71% of players are actually willing to watch in-game ads in exchange for something valuable, such as in-game bonuses and free items, because it is the way they “pay” for that stuff. There are lots of examples of how in-app videoads can be integrated into the gameplay and actually enhance it.
But then in June 2021, Chrome announced that it would be extending its planned sunset of third-party cookies by 2 years. Advertisers participating in PMP deals can bid on the available inventory before the publisher offers it in an open RTB auction. DSPs) before their ad server loads other tags, such as direct deals.
For example: search engine text ads require different content (text information) and ad delivery technology than product listing (visual + key product information) or search tiles ads (minimalistic visual only). So, if a brand wants to tap into the Russian audience segment, then Yandex ads become a natural choice.
Top Stories Spotify Targets VideoAd Growth with Ad Exchange Launch Music streaming service Spotify has launched its own ad exchange in an effort to scale its programmatic ad sales, and is initially focussing on video advertising, Axios reported this week. for every €1 invested. percent YoY.
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