VideoWeek

NOVEMBER 6, 2024

The quarter suffered unfavourable comparisons from Q4 2021, when the country was emerging from lockdown and advertiser demand for TV was unusally high, which raised prices and grew TV ad spend by 15.2 percent YoY. billion yet another zenith for the UK’s market.” Follow VideoWeek on Twitter and LinkedIn.

Impressions 59

Impressions Communications Advertising Media 59

illumin

SEPTEMBER 19, 2024

The medium represented over $96 billion of digital display transactions in the US in 2021. Better targeting: There is less wasted ad spend as targeting is more effective and weighed against impressions. Once the relevant audience starts reacting to ads, organizations can view core KPIs like sign-ups, click-throughs, and impressions.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

Ad Rants

SEPTEMBER 18, 2023

As of 2021, billions of users across the globe are actively engaging with various social media platforms daily. Tapping Into Paid Advertising: Boosting Your Reach While organic growth is impressive, sometimes you need a little boost. But remember, it's not just about gathering data; it's about interpreting and adapting.

Communications 219

Communications Media Audience Impressions 219

TechCrunch Ads

JULY 15, 2022

Sophisticated AI systems like OpenAI’s GPT-3 can write prose that’s impressively human-like, or at least good enough to fool the average person. They’ve been used to generate essays, poetry, stories, news reports and more to impressive effect. But a greater benefit is personalization. At least in theory.

Machine Learning 111

Machine Learning Finance Impressions Marketing 111

Martech

AUGUST 17, 2021

Keep reading for 17 tips for creating an award-worthy submission: What impresses the judges most: “What impresses me is when people have clearly aligned the tools and features they’re using to the goals they want to achieve. It is the opposite of impressive – it is suspicious. ” – Ginny Marvin.

Impressions 110

Impressions Conversion Marketing MarTech 110

Marketing Dive

APRIL 26, 2023

A favorite to be the first pick in the draft, the Alabama quarterback already has an impressive lineup of sponsors thanks to NIL changes that kicked off in 2021.

Impressions 85

Impressions 85

Ad Rants

AUGUST 16, 2024

The Role of Lotteries in Boosting Customer Engagement While it may not initially give that impression, a lottery is a great tool to drive customer engagement. 2021), Coast (2015-present; in Canada), Prize Choice (2016), Prize Vault (2014), Win Win (2017), Golden Chances (2015), Wiiiin!!

Advertising 131

Advertising Impressions Food Audience 131

Ad Rants

SEPTEMBER 20, 2024

The Role of Lotteries in Boosting Customer Engagement While it may not initially give that impression, a lottery is a great tool to drive customer engagement. 2021), Coast (2015-present; in Canada), Prize Choice (2016), Prize Vault (2014), Win Win (2017), Golden Chances (2015), Wiiiin!!

Advertising 130

Advertising Impressions Food Audience 130

Martech

SEPTEMBER 16, 2021

From awesome keynotes to informative breakout sessions, you can look forward to an impressive lineup of standout speakers, including: Jenny Fleiss, co-founder of Rent the Runway and Jetblack , who has been recognized in Fortune’s “40 Under 40,” Inc.’s When: September 28-29, 2021. You’re invited to WebOps.21 Cost: FREE.

Impressions 95

Impressions MarTech Marketing 95

Martech

JUNE 2, 2022

Also, ad verifier DoubleVerify reports it found a 70% increase in fraud schemes in 2021 compared to the year before. The advertisers who are paying the money, they want to buy hundreds of billions of ad impressions. . $115 billion in sales labor costs wasted on invalid leads. Why we care. Let me be a little more specific.

Affiliates 108

Affiliates Impressions Retail MarTech 108

Chief Martech

JULY 17, 2022

As I highlighted in blue in the chart above, the #1 most commonly cited factor in choosing their replacement solution was integration capabilities/open API — selected by 56% respondents, up 13% points from the same survey in 2021. That was the survey result in 2021. weren’t important too. 73% of them have an in-app marketplace.).

MarTech 109

MarTech Marketing ROI SEO 109

Martech Series

AUGUST 12, 2022

This has been well received by viewers, allowing our analysts to recognize a 170% year-over-year uplift in the consumption of these programs between Q1 2021 and Q1 2022. Back in 2021, advertisers spent over $14 billion on connected TV platforms, with $24.7 billion in ad spending expected by 2024.

Advertising 96

Advertising Manufacturing Impressions Audience 96

Martech

FEBRUARY 11, 2022

The Gap joins Lowe’s and Walgreens as a large retail chain selling ads into its impressive customer base. CB4), and GPS Media has been in soft launch since late 2021. At the IAB ALM conference in New York this week, Gap Inc. presented to an audience of digital marketers and vendors their own media and advertising arm, GPS Media.

Marketing 108

Marketing Shipping Retail Ad Tech 108

Martech

JULY 22, 2022

An impressive 94% of marketers thought their 2021 was successful. Forty-two percent of marketers say they already trust AI to personalize content and offers in real-time. Marketers look forward to big things this year. Thirty-seven percent are confident 2022 will also be a successful year. Get the trends report.

Marketing 110

Marketing Impressions Conversion MarTech 110

Digital Remedy

APRIL 26, 2022

Our OTT platform, Flip, was recognized by the Digiday Video & TV Awards as the “Best New TV/Streaming Ad Sales Program or Product” for 2021 and was named a finalist for “Best Connected TV Platform” in 2022. Digital Remedy has an immense opportunity—both currently and in the future—to transform the digital media space.

Machine Learning 98

Machine Learning Ad Tech Impressions Agency 98

Martech Series

OCTOBER 25, 2022

The platform has proven popular because of the impressive figures it generates. On average, clients enjoyed +79% impressions, +109% clicks and +16.7% We have a best-in-class product data management platform that is guaranteed to impress clients across the continent.”

Data Management Platform 86

Data Management Platform Impressions Conversion Rate eCommerce 86

Martech Series

JUNE 9, 2022

Amagi Global FAST Quarterly report reveals ad engagement has grown significantly year-over-year, with ad impressions up by 109%, ad opportunities up by 110% and 97.78% of FAST viewers watching an entire ad. The report revealed a 109% increase in ad impressions, an 84% rise in HOV, and 110% growth in ad opportunities on the Amagi platform.

Advertising 82

Advertising Impressions Ad Inventory Audience 82

Ad Monsters

APRIL 5, 2024

The remaining 10% yields diminishing returns because many sites generate only a fraction of ad impressions. For instance, in a 44,000 Publisher campaign, 86% of ad impressions concentrate on just 3,000 sites, leaving the other 41,000 publishers with less than 15% combined impressions. Our PCI serves as a compliance score.

GDPR 105

GDPR Impressions Machine Learning Viewability 105

Ad Monsters

OCTOBER 5, 2024

Bidstream congestion occurs when the same ad impression opportunity is offered multiple times through different supply paths. Over this timeframe, we saw Google’s gross ad spend take off in 2021, with them dominating the market from 2020 to 2024. It leads to discrepancies, increased cost, and complexity in the bidding process.

Ad Tech 105

Ad Tech Impressions Ad Inventory Search Advertising 105

Digiday

JUNE 27, 2022

In February, when inflation fears started to get louder, spending of the top 10 automotive advertisers on linear ad impressions in the U.S. Since then, impressions bought in March, April and May have all been below 7 billion. For context, no month in 2021 saw impressions dip below this point. A year ago it was 23%.

Advertising 69

Advertising Media Impressions Manufacturing 69

Martech

OCTOBER 26, 2023

Basis Technologies (which rebranded from Centro in 2021) is a global adtech company that integrates programmatic, search, CTV, social and site-direct advertising in their API. Direct Digital Holdings owns adtech companies connected to the general market and to multicultural media properties.

MarTech 112

MarTech Impressions Advertising Marketing 112

Martech

APRIL 12, 2022

An impressive 94% of marketers thought their 2021 was successful. AI creates efficiencies and maximizes resources, especially with manual, repetitive tasks, such as: Setting up campaign workflows Testing different offers, subject lines, and copy Customizing content. Marketers look forward to big things in 2022. Get the trends report.

Marketing 101

Marketing Impressions Conversion MarTech 101

Martech Series

AUGUST 22, 2022

Vecteezy made its first appearance on the list in 2021. The company earned its second mention on the list this year with an impressive 3-year growth rate in total revenues of 141%. Competing in the Software category, Vecteezy is joined with this year’s notable brands like G2, Salesloft, and Calendly.

Impressions 77

Impressions MarTech Marketing 77

Martech Series

AUGUST 17, 2022

Strong retention numbers across the board with impressive 99% gross retention rate for large enterprise customers; Company sees strong demand for second half. To aid that growth Glassbox has also improved its non-GAAP gross margins over the course of the first half of 2022. Additionally Glassbox has reduced its YoY operating cash burn to $7.1

Non-Profit 85

Non-Profit Impressions MarTech Marketing 85

Martech Series

DECEMBER 4, 2022

Cyber 5 online sales were up 12% YoY compared to 2021. The month of November continued to see steady growth, with e-commerce sales increasing 9% YoY compared to November 2021 , following the 6% increase from October. “Cyber 5 online sales were up 12% YoY compared to 2021.” It’s Time to Amp Up Yout Email Security.

Retail 85

Retail MarTech Impressions Agency 85

Martech Series

OCTOBER 4, 2022

I am thrilled to be appointed Board Chair, and I look forward to helping accelerate LoopMe’s impressive global growth trajectory.”. In FY21 LoopMe’s recorded record international growth, with the United States providing 65% of the Company revenue and APAC 2021 revenues growing 90% YoY.

Machine Learning 89

Machine Learning Impressions MarTech Banner 89

Martech

JANUARY 18, 2022

” Take 2021, the year we thought everything would start getting back to normal. Many companies had to file away the grand innovation plans they developed in 2020 and concentrate on getting through 2021. I even suggested dusting off your 2020 marketing plan and updating it. Who knows what’s next? Review and update your KPIs.

Marketing 138

Marketing Agency Impressions MarTech 138

Martech Series

NOVEMBER 16, 2022

We congratulate each winner on their impressive achievements.” Overall, 2022 Technology Fast 500 companies achieved revenue growth ranging from 241% to 125,138% from 2018 to 2021, with median growth of 611%. Technology Fast 500 award winners are selected based on percentage fiscal year revenue growth from 2018 to 2021.

MarTech 90

MarTech Impressions Media Marketing 90

Martech Series

FEBRUARY 28, 2023

Buonasera joined Magnite in 2021 when the company acquired SpringServe, the video ad serving platform he co-founded. In 2016, he helped found SpringServe, scaling the company to a leader in video ad serving with an impressive global client list. “I’m honored to be leading technology at Magnite,” said Buonasera.

Video Ads 87

Video Ads Ad Tech Impressions MarTech 87

Martech

DECEMBER 6, 2021

The state of holiday gifting in 2021 is rife with unprecedented shifts in consumer and market behaviors that have yet to settle from the pandemic. And as we charge into 2021’s prime gift-getting period, retailers turn a wary eye toward their prospects, with those looming labor and inventory shortages. The state of holiday gifting.

Retail 106

Retail Fashion Food Impressions 106

Martech Series

JUNE 29, 2022

With impressive experience working with traditional data and financial markets, dxFeed is happy to add value by sharing its professional expertise. In September 2021 , Goracle won the Encode Hackathon, and since has been building a next-generation oracle solution on the Algorand blockchain.

Impressions 86

Impressions MarTech Marketing Data Management Platform 86

MNTN

FEBRUARY 10, 2023

In MNTN Research’s “ Q4 Performance TV Report, ” it was revealed that CTV advertisers on the MNTN platform saw their conversion rate improve by 21% on average versus the same time period in 2021. And those advertisers were able to expand their reach as well, with impressions served to 69% more users.

Conversion Rate 98

Conversion Rate Conversion Retargeting Advertising 98

Chief Martech

APRIL 26, 2022

There were 157 in 2019, 85 in 2020, and 166 in 2021. All those headlines naturally give the impression of massive consolidation. It’s impressive. About one out of every five of those was a deal valued at $100 million or more. Such large acquisitions almost always make the news. Last year, there were 37.

MarTech 106

MarTech Impressions Marketing 106

Martech Series

NOVEMBER 16, 2022

As part of this program, advertisers who launch a new Q4 campaign with Aki in November or December will have the option of donating Aki-funded advertising impressions to their charity of choice. . … And we are excited to be in the position to give back and support causes that are near and dear to our clients’ hearts.”.

Retail 91

Retail MarTech Impressions Advertising 91

Martech Series

DECEMBER 16, 2022

These insights, collected from Comcast’s aggregated viewership data from Thanksgiving to Christmas 2021, reflect holiday programming across screens. The study looked at how households choose to watch their favorite holiday programming – highlighting the seasonal impact on viewership across program genres, co-viewing and streaming viewership.

Media 86

Media Audience Impressions MarTech 86

Martech

OCTOBER 12, 2021

Q4 is here, and it’s time to ensure your paid search programs drive the success you need for a strong finish in 2021. Then 2021 hit with massive strains in supply chains and escalating shipping costs. Similar challenges confront countless other industries in 2021. Then COVID hit and upended the world.

Shipping 101

Shipping Impressions Marketing Advertising 101

Digital Turbine

SEPTEMBER 12, 2022

Q (Digital Turbine): Audience Network officially switched to in-app bidding in 2021. S ince we launched our first bidding impression, it’s been a priority to make bidding accessible industry-wide. The two winners should then compete for the impression. What are some of the key trends you’re seeing in publisher performance?

Audience 98

Audience A/B Testing Fill rate Impressions 98