Ad Rants

SEPTEMBER 18, 2023

As of 2021, billions of users across the globe are actively engaging with various social media platforms daily. Tapping Into Paid Advertising: Boosting Your Reach While organic growth is impressive, sometimes you need a little boost. But remember, it's not just about gathering data; it's about interpreting and adapting.

Communications 219

Communications Media Audience Impressions 219

TechCrunch Ads

JULY 15, 2022

Sophisticated AI systems like OpenAI’s GPT-3 can write prose that’s impressively human-like, or at least good enough to fool the average person. They’ve been used to generate essays, poetry, stories, news reports and more to impressive effect. But a greater benefit is personalization. At least in theory.

Machine Learning 111

Machine Learning Finance Impressions Marketing 111

Marketing Dive

APRIL 26, 2023

A favorite to be the first pick in the draft, the Alabama quarterback already has an impressive lineup of sponsors thanks to NIL changes that kicked off in 2021.

Impressions 85

Impressions 85

Martech

SEPTEMBER 16, 2021

From awesome keynotes to informative breakout sessions, you can look forward to an impressive lineup of standout speakers, including: Jenny Fleiss, co-founder of Rent the Runway and Jetblack , who has been recognized in Fortune’s “40 Under 40,” Inc.’s When: September 28-29, 2021. You’re invited to WebOps.21 Cost: FREE.

Impressions 106

Impressions MarTech Marketing 106

Martech

JUNE 2, 2022

Also, ad verifier DoubleVerify reports it found a 70% increase in fraud schemes in 2021 compared to the year before. The advertisers who are paying the money, they want to buy hundreds of billions of ad impressions. . $115 billion in sales labor costs wasted on invalid leads. Why we care. Let me be a little more specific.

Affiliates 119

Affiliates Impressions Retail MarTech 119

Chief Martech

JULY 17, 2022

As I highlighted in blue in the chart above, the #1 most commonly cited factor in choosing their replacement solution was integration capabilities/open API — selected by 56% respondents, up 13% points from the same survey in 2021. That was the survey result in 2021. weren’t important too. 73% of them have an in-app marketplace.).

MarTech 108

MarTech Marketing ROI SEO 108

Martech

FEBRUARY 11, 2022

The Gap joins Lowe’s and Walgreens as a large retail chain selling ads into its impressive customer base. CB4), and GPS Media has been in soft launch since late 2021. At the IAB ALM conference in New York this week, Gap Inc. presented to an audience of digital marketers and vendors their own media and advertising arm, GPS Media.

Marketing 119

Marketing Shipping Retail Ad Tech 119

Martech Series

AUGUST 12, 2022

This has been well received by viewers, allowing our analysts to recognize a 170% year-over-year uplift in the consumption of these programs between Q1 2021 and Q1 2022. Back in 2021, advertisers spent over $14 billion on connected TV platforms, with $24.7 billion in ad spending expected by 2024.

Advertising 96

Advertising Manufacturing Impressions Audience 96

Ad Monsters

APRIL 5, 2024

The remaining 10% yields diminishing returns because many sites generate only a fraction of ad impressions. For instance, in a 44,000 Publisher campaign, 86% of ad impressions concentrate on just 3,000 sites, leaving the other 41,000 publishers with less than 15% combined impressions. Our PCI serves as a compliance score.

GDPR 102

GDPR Impressions Machine Learning Viewability 102

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. Demand-side platforms.

First-Party Cookies 131

First-Party Cookies Cookies Impressions Ad Exchange 131

Martech

OCTOBER 19, 2022

Programmatic direct is buying a guaranteed number of ad impressions on specific websites or from selected publishers. In 2021, US marketers alone spent $167 billion on all types of programmatic advertising, according to Statista. Programmatic advertising costs can vary because they are priced by cost per 1,000 ad impressions.

Advertising 130

Advertising Marketing Ad Exchange Retail 130

Digital Remedy

APRIL 26, 2022

Our OTT platform, Flip, was recognized by the Digiday Video & TV Awards as the “Best New TV/Streaming Ad Sales Program or Product” for 2021 and was named a finalist for “Best Connected TV Platform” in 2022. Digital Remedy has an immense opportunity—both currently and in the future—to transform the digital media space.

Machine Learning 98

Machine Learning Ad Tech Impressions Agency 98

Martech Series

OCTOBER 25, 2022

The platform has proven popular because of the impressive figures it generates. On average, clients enjoyed +79% impressions, +109% clicks and +16.7% We have a best-in-class product data management platform that is guaranteed to impress clients across the continent.”

Data Management Platform 86

Data Management Platform Impressions Conversion Rate eCommerce 86

Martech

DECEMBER 6, 2021

The state of holiday gifting in 2021 is rife with unprecedented shifts in consumer and market behaviors that have yet to settle from the pandemic. And as we charge into 2021’s prime gift-getting period, retailers turn a wary eye toward their prospects, with those looming labor and inventory shortages. The state of holiday gifting.

Retail 116

Retail Fashion Food Impressions 116

Digiday

JUNE 27, 2022

In February, when inflation fears started to get louder, spending of the top 10 automotive advertisers on linear ad impressions in the U.S. Since then, impressions bought in March, April and May have all been below 7 billion. For context, no month in 2021 saw impressions dip below this point. A year ago it was 23%.

Advertising 68

Advertising Media Impressions Manufacturing 68

Martech

OCTOBER 12, 2021

Q4 is here, and it’s time to ensure your paid search programs drive the success you need for a strong finish in 2021. Then 2021 hit with massive strains in supply chains and escalating shipping costs. Similar challenges confront countless other industries in 2021. Then COVID hit and upended the world.

Shipping 114

Shipping Impressions Marketing Advertising 114

Ad Monsters

OCTOBER 5, 2024

Bidstream congestion occurs when the same ad impression opportunity is offered multiple times through different supply paths. Over this timeframe, we saw Google’s gross ad spend take off in 2021, with them dominating the market from 2020 to 2024. It leads to discrepancies, increased cost, and complexity in the bidding process.

Ad Tech 103

Ad Tech Impressions Ad Inventory Search Advertising 103

Martech Series

AUGUST 22, 2022

Vecteezy made its first appearance on the list in 2021. The company earned its second mention on the list this year with an impressive 3-year growth rate in total revenues of 141%. Competing in the Software category, Vecteezy is joined with this year’s notable brands like G2, Salesloft, and Calendly.

Impressions 77

Impressions MarTech Marketing 77

Single Grain

AUGUST 12, 2021

Related Content: * 10 Effective SEO Techniques to Drive Organic Traffic in 2021 * 12 Key SEO Trends That Every Content Marketer Needs to Know * How to Create a High-Performance Content Marketing Strategy in 2021. Social Media Marketing for Business Owners: How to Get Started in 2021. 36% more impressions. -14%

SEO 145

SEO A/B Testing Impressions Click Through Rate 145

Martech Series

AUGUST 17, 2022

Strong retention numbers across the board with impressive 99% gross retention rate for large enterprise customers; Company sees strong demand for second half. To aid that growth Glassbox has also improved its non-GAAP gross margins over the course of the first half of 2022. Additionally Glassbox has reduced its YoY operating cash burn to $7.1

Non-Profit 85

Non-Profit Impressions MarTech Marketing 85

Martech Series

DECEMBER 4, 2022

Cyber 5 online sales were up 12% YoY compared to 2021. The month of November continued to see steady growth, with e-commerce sales increasing 9% YoY compared to November 2021 , following the 6% increase from October. “Cyber 5 online sales were up 12% YoY compared to 2021.” It’s Time to Amp Up Yout Email Security.

Retail 85

Retail MarTech Impressions Agency 85

Martech

JANUARY 18, 2022

” Take 2021, the year we thought everything would start getting back to normal. Many companies had to file away the grand innovation plans they developed in 2020 and concentrate on getting through 2021. I even suggested dusting off your 2020 marketing plan and updating it. Who knows what’s next? Review and update your KPIs.

Marketing 141

Marketing Agency Impressions MarTech 141

Martech Series

OCTOBER 4, 2022

I am thrilled to be appointed Board Chair, and I look forward to helping accelerate LoopMe’s impressive global growth trajectory.”. In FY21 LoopMe’s recorded record international growth, with the United States providing 65% of the Company revenue and APAC 2021 revenues growing 90% YoY.

Machine Learning 89

Machine Learning Impressions MarTech Banner 89

Martech Series

NOVEMBER 16, 2022

We congratulate each winner on their impressive achievements.” Overall, 2022 Technology Fast 500 companies achieved revenue growth ranging from 241% to 125,138% from 2018 to 2021, with median growth of 611%. Technology Fast 500 award winners are selected based on percentage fiscal year revenue growth from 2018 to 2021.

MarTech 90

MarTech Impressions Media Marketing 90

Martech Series

FEBRUARY 28, 2023

Buonasera joined Magnite in 2021 when the company acquired SpringServe, the video ad serving platform he co-founded. In 2016, he helped found SpringServe, scaling the company to a leader in video ad serving with an impressive global client list. “I’m honored to be leading technology at Magnite,” said Buonasera.

Video Ads 87

Video Ads Ad Tech Impressions MarTech 87

Martech

OCTOBER 18, 2022

If consumers are posting photos or other messages relating to their location on a social app where they willingly share their location, then it makes sense to show ads on social that reinforce the impressions that these users see on the street. For digital video ads, 46% of U.S. brands plan to integrate this channel with DOOH.

Retail 126

Retail Impressions Shipping Media 126

Martech Series

JUNE 29, 2022

With impressive experience working with traditional data and financial markets, dxFeed is happy to add value by sharing its professional expertise. In September 2021 , Goracle won the Encode Hackathon, and since has been building a next-generation oracle solution on the Algorand blockchain.

Impressions 86

Impressions MarTech Marketing Data Management Platform 86

MNTN

FEBRUARY 10, 2023

In MNTN Research’s “ Q4 Performance TV Report, ” it was revealed that CTV advertisers on the MNTN platform saw their conversion rate improve by 21% on average versus the same time period in 2021. And those advertisers were able to expand their reach as well, with impressions served to 69% more users.

Conversion Rate 98

Conversion Rate Conversion Retargeting Advertising 98

Chief Martech

APRIL 26, 2022

There were 157 in 2019, 85 in 2020, and 166 in 2021. All those headlines naturally give the impression of massive consolidation. It’s impressive. About one out of every five of those was a deal valued at $100 million or more. Such large acquisitions almost always make the news. Last year, there were 37.

MarTech 106

MarTech Impressions Marketing 106

Martech Series

NOVEMBER 16, 2022

As part of this program, advertisers who launch a new Q4 campaign with Aki in November or December will have the option of donating Aki-funded advertising impressions to their charity of choice. . … And we are excited to be in the position to give back and support causes that are near and dear to our clients’ hearts.”.

Retail 91

Retail MarTech Impressions Advertising 91

Digiday

SEPTEMBER 30, 2022

This is up from 86% in 2021, making for a 10% year-over-year increase and signifying steady growth even as providers and content increase. However, some other areas are growing at a slower rate when compared to the height of the pandemic in 2020 and 2021. households were reachable via open programmatic CTV ads, up from 86% in 2021.

Manufacturing 73

Manufacturing Education Impressions Media 73

Martech Series

DECEMBER 16, 2022

These insights, collected from Comcast’s aggregated viewership data from Thanksgiving to Christmas 2021, reflect holiday programming across screens. The study looked at how households choose to watch their favorite holiday programming – highlighting the seasonal impact on viewership across program genres, co-viewing and streaming viewership.

Media 86

Media Audience Impressions MarTech 86

Digital Turbine

SEPTEMBER 12, 2022

Q (Digital Turbine): Audience Network officially switched to in-app bidding in 2021. S ince we launched our first bidding impression, it’s been a priority to make bidding accessible industry-wide. The two winners should then compete for the impression. What are some of the key trends you’re seeing in publisher performance?

Audience 98

Audience A/B Testing Fill rate Impressions 98

Digiday

SEPTEMBER 22, 2022

Since BookTok began in 2020, the trend has continued to grow, with views of the hashtag rising from 21 billion in November 2021 to 60 billion by July and 77 billion today. million impressions on the platform. million in 2021 during the same period, according to Pathmatics.). Those ads have helped rack up 143.2

Impressions 85

Impressions Food Media Conversion 85

VideoWeek

JUNE 13, 2023

In 2021 the company invested $100 million in Google Cloud technology, leveraging its machine learning capabilities to automatically move ad budgets into higher-performing placements. .” The firm uses blockchain infrastructure to power its data management platform, DSP and analytics service.

Ad Tech 98

Ad Tech Machine Learning Data Management Platform Impressions 98

Martech Series

JULY 11, 2022

Contentsquare leveraged the Speed Analysis Tool to rank the site performance of brands included in YouGov’s Most Popular Brands Q4 2021, in each of the following retail sectors: Grocery. In 2021, Google updated its algorithm to prioritise on-site experience, favouring sites with top-performing Core Web Vitals. Speciality Retail.

Retail 89

Retail Fashion eCommerce SEO 89

Single Grain

JULY 16, 2021

Related Content: * 7 Social Media Marketing Trends You Can’t Ignore in 2021 * Social Media Marketing for Business Owners: How to Get Started in 2021 * How to Boost Your Social Media Marketing Efforts with Content Marketing Tools. million impressions. million impressions. How to Create a TikTok Ads Campaign. Example: Vans.

CPM 133

CPM Conversion Audience CPC 133