Chief Martech

JULY 14, 2024

In our recent State of Martech 2024 report — which is free and now fully ungated — Frans Riemersma and I analyzed a ton of transformation happening across the martech industry, from the AI-powered explosion of the martech landscape to three counterintuitive truths of “composability” in martech stacks.

MarTech 93

MarTech Marketing Impressions Audience 93

Chief Martech

JULY 7, 2023

Shadow IT is a scourge across major martech systems. And most SaaS products — especially martech apps — are highly underutilized, a wanton waste of resources. “Down with martech! So what does their data say about these popular “myths” of martech madness? Down with SaaS!” They’re not true.

MarTech 90

MarTech Pop-Up Impressions Marketing 90

Martech

AUGUST 17, 2021

Keep reading for 17 tips for creating an award-worthy submission: What impresses the judges most: “What impresses me is when people have clearly aligned the tools and features they’re using to the goals they want to achieve. It is the opposite of impressive – it is suspicious. ” – Ginny Marvin.

Impressions 122

Impressions Conversion Marketing MarTech 122

Martech

SEPTEMBER 16, 2021

From awesome keynotes to informative breakout sessions, you can look forward to an impressive lineup of standout speakers, including: Jenny Fleiss, co-founder of Rent the Runway and Jetblack , who has been recognized in Fortune’s “40 Under 40,” Inc.’s When: September 28-29, 2021. You’re invited to WebOps.21 Cost: FREE.

Impressions 106

Impressions MarTech Marketing 106

Martech

JUNE 2, 2022

Also, ad verifier DoubleVerify reports it found a 70% increase in fraud schemes in 2021 compared to the year before. The advertisers who are paying the money, they want to buy hundreds of billions of ad impressions. The post Studies find big increases in ad fraud attempts and fake traffic appeared first on MarTech. Why we care.

Affiliates 119

Affiliates Impressions Retail MarTech 119

Martech

FEBRUARY 11, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. The Gap joins Lowe’s and Walgreens as a large retail chain selling ads into its impressive customer base. CB4), and GPS Media has been in soft launch since late 2021. Processing.Please wait.

Marketing 119

Marketing Shipping Retail Ad Tech 119

Martech Series

OCTOBER 25, 2022

Marketing Technology News: MarTech Interview with Andrew (Andy) Kieffer, CEO of Voxfeed. The platform has proven popular because of the impressive figures it generates. On average, clients enjoyed +79% impressions, +109% clicks and +16.7% On average, clients enjoyed +79% impressions, +109% clicks and +16.7%

Data Management Platform 86

Data Management Platform Impressions Conversion Rate eCommerce 86

TechCrunch Ads

JULY 15, 2022

Sophisticated AI systems like OpenAI’s GPT-3 can write prose that’s impressively human-like, or at least good enough to fool the average person. They’ve been used to generate essays, poetry, stories, news reports and more to impressive effect. But a greater benefit is personalization. At least in theory.

Machine Learning 111

Machine Learning Finance Impressions Marketing 111

Martech Series

OCTOBER 4, 2022

Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze. “I I am thrilled to be appointed Board Chair, and I look forward to helping accelerate LoopMe’s impressive global growth trajectory.”. The post LoopMe Welcomes Former OMD CEO Mainardo de Nardis as Board Chair appeared first on MarTech Series.

Machine Learning 89

Machine Learning Impressions MarTech Banner 89

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. Demand-side platforms.

First-Party Cookies 131

First-Party Cookies Cookies Impressions Ad Exchange 131

Martech Series

AUGUST 12, 2022

This has been well received by viewers, allowing our analysts to recognize a 170% year-over-year uplift in the consumption of these programs between Q1 2021 and Q1 2022. Back in 2021, advertisers spent over $14 billion on connected TV platforms, with $24.7 billion in ad spending expected by 2024. It’s a win-win, if we can make it so.

Advertising 96

Advertising Manufacturing Impressions Audience 96

Martech Series

DECEMBER 4, 2022

Cyber 5 online sales were up 12% YoY compared to 2021. The month of November continued to see steady growth, with e-commerce sales increasing 9% YoY compared to November 2021 , following the 6% increase from October. Marketing Technology News: MarTech Interview with Khalid El Khatib, Chief Marketing Officer at Stack Overflow.

Retail 85

Retail MarTech Impressions Agency 85

Martech Series

NOVEMBER 16, 2022

We congratulate each winner on their impressive achievements.” ” Marketing Technology News: MarTech Interview with Bogdan Carlescu, VP of Marketing at Creatopy. Overall, 2022 Technology Fast 500 companies achieved revenue growth ranging from 241% to 125,138% from 2018 to 2021, with median growth of 611%.

MarTech 90

MarTech Impressions Media Marketing 90

Martech

OCTOBER 19, 2022

Programmatic direct is buying a guaranteed number of ad impressions on specific websites or from selected publishers. In 2021, US marketers alone spent $167 billion on all types of programmatic advertising, according to Statista. Programmatic advertising costs can vary because they are priced by cost per 1,000 ad impressions.

Advertising 130

Advertising Marketing Ad Exchange Retail 130

Martech

JUNE 3, 2022

Email growth continues to chug along because it delivers consistent and impressive results. The company didn’t have ROI numbers for 2021 due to the uniqueness of the year.). Explore the platforms essential to email marketing in the latest edition of this MarTech Intelligence Report. appeared first on MarTech.

Marketing 142

Marketing Machine Learning ROI Communications 142

Martech Series

AUGUST 22, 2022

Vecteezy made its first appearance on the list in 2021. The company earned its second mention on the list this year with an impressive 3-year growth rate in total revenues of 141%. Marketing Technology News: MarTech Interview With Ali Habibzadeh, Chief Technology Officer, Deepcrawl. The post Vecteezy Earns Spot on Inc.

Impressions 77

Impressions MarTech Marketing 77

Martech Series

AUGUST 17, 2022

Strong retention numbers across the board with impressive 99% gross retention rate for large enterprise customers; Company sees strong demand for second half. Marketing Technology News: MarTech Interview With Jason Seeba, Chief Marketing Officer at mParticle. Additionally Glassbox has reduced its YoY operating cash burn to $7.1

Non-Profit 85

Non-Profit Impressions MarTech Marketing 85

Martech Series

FEBRUARY 28, 2023

Buonasera joined Magnite in 2021 when the company acquired SpringServe, the video ad serving platform he co-founded. In 2016, he helped found SpringServe, scaling the company to a leader in video ad serving with an impressive global client list. “I’m honored to be leading technology at Magnite,” said Buonasera.

Video Ads 87

Video Ads Ad Tech Impressions MarTech 87

Martech

JULY 28, 2023

billion YoY, beating analyst expectations and returning it to double-digit growth for the first time since 2021. Meta saw impressive growth in many key engagement metrics: Facebook’s daily active user (DAU) count increased by 5% to 2.06 Source: MarTech analysis of Meta data Earnings report. Get MarTech! Earnings report.

MarTech 98

MarTech Impressions Advertising Marketing 98

Martech Series

NOVEMBER 16, 2022

As part of this program, advertisers who launch a new Q4 campaign with Aki in November or December will have the option of donating Aki-funded advertising impressions to their charity of choice. Marketing Technology News: MarTech Interview with Brian Thomas, VP of Product and Design at Customer.io. “We

Retail 91

Retail MarTech Impressions Advertising 91

Martech Series

JUNE 29, 2022

With impressive experience working with traditional data and financial markets, dxFeed is happy to add value by sharing its professional expertise. In September 2021 , Goracle won the Encode Hackathon, and since has been building a next-generation oracle solution on the Algorand blockchain.

Impressions 86

Impressions MarTech Marketing Data Management Platform 86

Martech

OCTOBER 18, 2022

If consumers are posting photos or other messages relating to their location on a social app where they willingly share their location, then it makes sense to show ads on social that reinforce the impressions that these users see on the street. Get MarTech! For digital video ads, 46% of U.S. Finally, 45% of U.S. In your inbox.

Retail 126

Retail Impressions Shipping Media 126

Martech Series

JULY 11, 2022

Contentsquare leveraged the Speed Analysis Tool to rank the site performance of brands included in YouGov’s Most Popular Brands Q4 2021, in each of the following retail sectors: Grocery. In 2021, Google updated its algorithm to prioritise on-site experience, favouring sites with top-performing Core Web Vitals. Speciality Retail.

Retail 89

Retail Fashion eCommerce SEO 89

Martech Series

NOVEMBER 17, 2022

company), the global leader in media, martech and data for the tech community, today released the 2022 Customer Engagement Study to gain a better understanding of the various types and volume of content consumed throughout the purchase process for major technology products and services. Foundry (an IDG, Inc.

Education 97

Education MarTech Impressions Marketing 97

Martech

DECEMBER 30, 2022

When I look back at all the columns I wrote this year for MarTech, one thing stands out: Most of them are designed to help you level up your email program. That has been my goal with my MarTech columns since I began writing them — to help marketers do better. .” I wish Elon Musk had followed my advice. No, COVID is not over.

Marketing 26

Marketing Communications MarTech Retail 26

Martech Series

JUNE 24, 2022

As per some statistics, 70% of the marketers in 2021 believed that video marketing resulted in a positive ROI. Marketing Technology News: MarTech Interview with Jerry Luk, Co-Founder & President at Firework. It is an impressive feat for the company, which only specializes in manufacturing computer chips.

Marketing 126

Marketing Manufacturing Audience ROI 126

Martech

SEPTEMBER 20, 2023

Moskalenko quotes World Economic Forum data from 2021 suggesting that only 26% of data and AI positions are held by women; there’s little reason to suppose that that statistic has dramatically improved. Get MarTech! The post Why women must have a voice at the AI table appeared first on MarTech. In your inbox.

Affiliates 131

Affiliates MarTech Impressions Marketing 131

Clearcode

JANUARY 19, 2022

2021 was another big year for the AdTech, MarTech and programmatic advertising industries. The Main Trends and Challenges in AdTech, MarTech and Programmatic Advertising in 2022. AdTech, MarTech and Programmatic Advertising Predictions for 2022. Google Chrome’s Impact on AdTech & MarTech [infographic].

MarTech 52

MarTech Advertising Audience Agency 52

Martech Series

AUGUST 24, 2022

The platform is already achieving scale despite the limited release, with more than 30 million monthly impressions being filled by advertising demand partners currently. Marketing Technology News: MarTech Interview with Chris Savio, Director of Product Marketing at GoTo. Founded in 2004, Liberated Syndication Inc.

Advertising 94

Advertising Fill rate MarTech Ad Tech 94

Martech

JANUARY 18, 2022

” Take 2021, the year we thought everything would start getting back to normal. Many companies had to file away the grand innovation plans they developed in 2020 and concentrate on getting through 2021. appeared first on MarTech. I even suggested dusting off your 2020 marketing plan and updating it.

Marketing 141

Marketing Agency Impressions MarTech 141

Martech Series

DECEMBER 16, 2022

These insights, collected from Comcast’s aggregated viewership data from Thanksgiving to Christmas 2021, reflect holiday programming across screens. Marketing Technology News: MarTech Interview with Hila Shitrit Nissim, CMO at BLEND.

Media 86

Media Audience Impressions MarTech 86

Martech

DECEMBER 6, 2021

The state of holiday gifting in 2021 is rife with unprecedented shifts in consumer and market behaviors that have yet to settle from the pandemic. And as we charge into 2021’s prime gift-getting period, retailers turn a wary eye toward their prospects, with those looming labor and inventory shortages. The state of holiday gifting.

Retail 116

Retail Fashion Food Impressions 116

Martech Series

JULY 20, 2022

In partnership with a Coca-Cola bottling group, Tag and supplier partner Green Bay Packaging, created an impressive Coca-Cola holiday display. Association in previous years, including a gold, silver, and bronze in 2019, and a bronze in 2021 with InnoMark Communications for a Coca-Cola Smartwater “New Flavors Launch” display.

Retail 85

Retail Impressions Communications MarTech 85

Martech Series

JUNE 29, 2022

It’s also quickly growing as a marketing channel, with an impressive 92% of global users taking action after watching a TikTok video. Between 2020 and 2021, Mavrck has seen a 390% increase in the number of its customer activations on TikTok. And brands have taken notice.

Marketing 88

Marketing MarTech Impressions Communications 88

Martech

OCTOBER 12, 2021

Q4 is here, and it’s time to ensure your paid search programs drive the success you need for a strong finish in 2021. Then 2021 hit with massive strains in supply chains and escalating shipping costs. Similar challenges confront countless other industries in 2021. Then COVID hit and upended the world.

Shipping 114

Shipping Impressions Marketing Advertising 114

Martech Series

JANUARY 10, 2023

Under his leadership, Fiix grew its revenue more than 1,000 percent and was acquired in 2021 by Rockwell Automation (NYSE: ROK), a prominent global automation company in the Fortune 500. Marketing Technology News: MarTech Interview With Rachel Kavanagh, CMO at Siren. “I

MarTech 89

MarTech Impressions Marketing Conversion 89

Martech Series

OCTOBER 28, 2022

As a core business imperative, Premion prioritizes knowing and understanding its source inventory, and never purchases inventory from open exchanges — and provides full transparency of every impression delivered across content partners down to the network level for advertisers.

MarTech 85

MarTech Impressions Advertising Agency 85