Martech Series

FEBRUARY 28, 2023

Buonasera joined Magnite in 2021 when the company acquired SpringServe, the video ad serving platform he co-founded. In 2016, he helped found SpringServe, scaling the company to a leader in video ad serving with an impressive global client list.

Video Ads 87

Video Ads Ad Tech Impressions MarTech 87

Automatad Inc.

OCTOBER 26, 2023

Online video content is booming, and so are video ads. Moreover, as digital video advertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it. So, get ready to unlock the power of video ad monetization to captivate your audience and turn your website into a profit machine.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Single Grain

JULY 16, 2021

To get you started, we put this guide together, where you will learn everything you need to know to create a TikTok ads campaign. How to Create a TikTok Ads Campaign. You can select the following objectives: Reach : The system will deliver your ads to get the lowest CPM and the highest number of impressions. In-Feed Ads.

CPM 133

CPM Conversion Audience CPC 133

VideoWeek

JUNE 13, 2023

In 2021 the company invested $100 million in Google Cloud technology, leveraging its machine learning capabilities to automatically move ad budgets into higher-performing placements. The firm uses blockchain infrastructure to power its data management platform, DSP and analytics service.

Ad Tech 98

Ad Tech Machine Learning Data Management Platform Impressions 98

Lemonads

DECEMBER 20, 2020

Why the ultimate guide to google ads for 2021? If you’re considering investing in ads to reach a target audience, with over 259 million visitors and 4.8 And… Google Ads Numbers So let’s discover how to advertise on Google and how to optimize your campaigns to achieve the best results with your ads!

Pop-Up 52

Pop-Up SEO Audience Video Ads 52

Martech

OCTOBER 18, 2022

If consumers are posting photos or other messages relating to their location on a social app where they willingly share their location, then it makes sense to show ads on social that reinforce the impressions that these users see on the street. For digital video ads, 46% of U.S. Finally, 45% of U.S.

Retail 126

Retail Impressions Shipping Media 126

Martech

OCTOBER 19, 2022

Although the overwhelming majority of automated ad buying is RTB, there are other methods. Programmatic direct is buying a guaranteed number of ad impressions on specific websites or from selected publishers. While this assures ad space on specific publisher sites, it isn’t as good when it comes to audience targeting.

Advertising 130

Advertising Marketing Ad Exchange Retail 130

Karola Karlson

FEBRUARY 1, 2021

Looking at the Facebook ads cost data from April 2020 – April 2021, we can see that t he average Facebook ads CPC is between $0.5 – $3,5. Facebook ads CPC in 2021. I n March 2021, the average Facebook CPM was between $2 – $20. Facebook ads CPM in 2021. CPC, even in the US.).

CPC 52

CPC CPM Click Through Rate Audience 52

Adtelligent

JULY 19, 2022

Rich Media are usually more complex, include animation or a video, and can be interactive. In 2021, research from CHEQ found that the total ad fraud costs reached $42 billion. According to the latest data , the number of mobile devices operating worldwide in 2021 amounted to 15 billion and is expected to reach 18.22

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Martech

AUGUST 25, 2022

It’s one of the fastest major launches we’ve seen, with the product going from general availability (Nov 2021) to forced migration (Sep 2022) in less than a year. And while the conversion rate was around 11% worse, the large increase in impressions more than made up for that. So the advice we have here is not to overthink video ads.

Machine Learning 119

Machine Learning Conversion Geo targeting Audience 119

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 of total digital ad expenditure.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

InMobi

JULY 28, 2021

This allows publishers to identify and earn the highest value for each impression. Strengthen Your Ad Monetization with InMobi Publishers using both Google Ad Manager and Google AdMob as their primary ad server can add InMobi as a bidding demand source. We currently support banners, interstitial and video ads.

Fill rate 52

Fill rate Ad Server Video Ads Impressions 52

Martech Series

JUNE 28, 2022

Leveraging Deep Contextual, we targeted competitive brand content online to ensure that the brand’s video ads appeared alongside relevant automotive content, reaching the audiences that were researching vehicles in our competitive category,” said Jessica Griffith, Media Solutions Manager at Goodway Group.

Viewability 85

Viewability Impressions Video Ads MarTech 85

Single Grain

DECEMBER 23, 2019

One of the biggest trends in Pay-per-Click (PPC) advertising for 2020 will be automation – the use of artificial intelligence (AI) and machine learning (ML) to automate labor-intensive tasks associated with Google and Bing ads. Trend #3: Video Ads and PPC. In 2019, 78% of people watched videos online every week.

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

Brid.tv

OCTOBER 24, 2022

According to 2021 research by Kevel , 70% of U.S. publishers use header bidding to increase video ad revenue. That’s why having access to header bidding analytics is essential to maximizing ad yield. This metric tells publishers how much revenue they’ll generate for 1000 served ad impressions.

Header Bidding 98

Header Bidding A/B Testing Fill rate Video Ads 98

Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform 110

Demand Side Platform Ad Exchange Ad Inventory Impressions 110

Digiday

DECEMBER 21, 2022

million unique users on Twitch, gaining 12 million impressions. Samsung Italy also ran Prime Video Live Sports commercials during UEFA Champions League coverage to connect with youth audiences. The results from Twitch were impressive, with 12 million impressions and 2.3 million impressions — 16% more than predicted.

Advertising 80

Advertising Impressions Audience Electronics 80

Adtaxi

MARCH 22, 2022

social network video ad spending will grow to $24.35 Connected TV (CTV) numbers are equally impressive. CTV ad spending in the U.S. billion in 2021 and is projected to reach $19.1 The potential audience for these ads is substantial: the Leichtman Research Group found that “ 82% of U.S. billion this year.

Advertising 72

Advertising Marketing Video Ads Audience 72

InMobi

DECEMBER 21, 2020

Get your complimentary copy of this report today to learn all about: Why in-app video advertising is the best way to reach people on their favorite device (i.e. The current state of in-app video ad spending beyond user-generated content like Instagram Stories. Why video views alone don’t tell the whole story.

Advertising 52

Advertising Video Ads Viewability Click Through Rate 52

InMobi

APRIL 26, 2022

Previously on the blog, we covered the basics of rewarded video ads and the key things that publishers should know about this ad format. We are now digging deeper into why publishers should consider InMobi for their rewarded video monetization strategy.

Banner 59

Banner Video Ads Fill rate Audience 59

Flashtalking by Mediaocean

FEBRUARY 28, 2023

Flashtalking is now the only independent ad serving solution integrating the reporting of MRC-accredited CTV impressions, desktop and mobile viewability, and SIVT (sophisticated invalid traffic), as measured by Protected Media. We believe these solutions deliver accretive value for brands and their agency partners.”

Ad Server 52

Ad Server Impressions Viewability Banner 52

Lemonads

DECEMBER 11, 2020

We're talking about the first impression a customer may have of your brand, and we want it to be the best possible one. Peek on Other Amazon Advertising products Display ads – appearing on other Amazon websites, apps, and devices as someone is checking other products.

Advertising 52

Advertising Click Through Rate Demand Side Platform Keyword advertising 52

Digital Turbine

NOVEMBER 21, 2023

In 2021, U.S. According to Appsflyer , in the gaming sector, global Android game app installs grew by 8% from 2021 to 2022, while iOS saw a 5% decline. In Japanese manga apps, Mintegral has found that interactive videos and banners (especially MREC) demonstrate high click-through rates and monetization effectiveness.

Banner 94

Banner Click Through Rate A/B Testing Fill rate 94

Ad Monsters

MAY 27, 2024

In 2021, 45% of small business respondents in the USA said they paid for digital advertising. The exchange conducts auctions for ad space: who’s willing to pay more for showing their ad wins. A user visits a website participating in the exchange and sees the winning ad. An impressive example here is Lacoste.

Advertising 90

Advertising A/B Testing Conversion Rate Conversion 90

Adtelligent

JUNE 9, 2021

Through the partnership feature with Adtelligent and StarLightMedia, media portal MC.today found out why they had created Adblock Bypass, how the most extensive media company had implemented it in Ukraine, and how it had brought a 50% boost in programmatic video ad sales within 6 months. What solutions does Adtelligent have?

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

Basis

JULY 18, 2023

Don’t worry, our goal here isn’t to call you out on your daily screen time: it's to point out that all three of these digital engagements provide prime opportunities for advertisers to connect with you via video ads. And, the percentage will decrease the longer your ad is. well, we’re glad you asked!

Viewability 52

Viewability Marketing Impressions Video Ads 52

Basis

SEPTEMBER 10, 2024

Factors like its fragmented nature and lack of standardization make it vulnerable to fraud, from inflated ad impressions to wasted spending on inactive devices. surpassing the previous record set by cable in June 2021. However, rapid channel growth is often accompanied by increased risks, and CTV is no exception.

Advertising 87

Advertising Impressions Viewability Audience 87

Smart-Hub

JULY 11, 2022

In-app video. What is mobile video advertising? Let’s start with what mobile video advertising is all about — all kinds of video ad units that can be served in the mobile ecosystem. Mobile advertising video can be served in two ecosystems — in apps and on the mobile web. In-app video ad formats.

Video Ads 40

Video Ads Banner Click Through Rate Impressions 40

Single Grain

MARCH 16, 2020

This way, you won’t have to develop the app and serve the ads in only one of them. Programmatic digital advertising enables purchasing mobile traffic automatically from the numerous publishers who monetize their inventory via RTB (on a per-impression basis). Discovering the Shortest Path to the Best Inventory.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Clearcode

JANUARY 31, 2023

The gaming market brings new opportunities for ad buyers. IIG minimizes the threat of ad fraud in relation to viewability, impressions, reach / frequency, and engagement. An example of such a challenge is the detection of unmuted audio in a video ad. Banner (web-based) ads. high click-through rates).

Advertising 52

Advertising Viewability Impressions Click Through Rate 52

Basis

AUGUST 30, 2022

Here are a few key figures to know: CTV is among the fastest-growing sectors in the US digital ad spending market. In 2022, CTV will account for more than one-fifth of total programmatic video ad spend for the first time, as well as one-tenth of total programmatic digital display. Ad spend on the channel is projected to hit $29.5

Advertising 84

Advertising Viewability Brand Awareness A/B Testing 84

VideoWeek

JUNE 24, 2022

Now open for public comment over a 30-day period, IAB US recommends re-examining the 10-second cumulative exposure duration for counting a valid impression, incorporating new advertising formats beyond two-dimensional and video, and defining in-game measurement terms to align with broader cross-channel efforts.

Ad Tech 98

Ad Tech Agency Media Audience 98

InMobi

SEPTEMBER 14, 2021

How InMobi Works With App Publishers: The Latest Figures By the end of June 2021, over 23,000 apps were getting mobile ad demand through InMobi Exchange, with 80% of them having directly integrated the InMobi SDK. After all, in August 2021, less than 7% of all apps available in the Apple App Store were paid apps.

Header Bidding 52

Header Bidding Fill rate Banner Ad Exchange 52

InMobi

NOVEMBER 7, 2022

In 2021 alone, over 9.33 In our report on mobile game advertising in India, 2022 , we found that 98% gaming advertisers increased their spends on mobile game apps last year because they were so impressed by the results that advertising on gaming apps got them. There has been a whopping 2x jump in mobile gaming ad spends since 2021.

Advertising 52

Advertising Marketing Viewability Brand Awareness 52

Digiday

FEBRUARY 26, 2023

Color by numbers Mobile app marketing platform Liftoff contends in a new mobile ad report that longer video ads do better than shorter ones. The company analyzed some 1 trillion impressions across 240 million installs in the last year across five verticals – gaming, e-commerce, finance, entertainment and dating/social.

Media 69

Media Pop-Up Agency Banner 69

VideoWeek

JANUARY 31, 2023

But The Ozone Project, a publisher ad alliance based out of the UK, has nonetheless started pushing out attention metrics to all advertisers as standard. Thus, measurement has to show not just campaign reach, but the impact of those impressions. ” This concern has surfaced in wider discussion around cross media measurement.

Advertising 52

Advertising Real Estate Impressions Ad Server 52

Digiday

JUNE 14, 2022

In February, ad verification firm DoubleVerify said that one in four top CTV “environments continued to play programming content — including recording ad impressions — after the television was turned off.” And this month WPP’s ad buying arm GroupM and measurement provider iSpot.tv video ad spending in 2022.

Marketing 68

Marketing Viewability Agency Ad Tech 68