Martech

AUGUST 31, 2021

Ever since we coined the phrase “ MarTech is marketing ” in 2019, it has only become clearer to us that the art of building brand, prospects and customers today cannot be separated from the tools we use to power those activities. The post MarTech Replacement Survey finds marketing transformation is accelerating appeared first on MarTech.

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Chief Martech

MAY 4, 2022

— we released the global 2022 marketing technology landscape , after taking a year off in 2021. But despite its mind-boggling scale, the martech landscape has always been a sidebar to the real story of how technology is changing marketing. Every year, marketers enter by sharing a single slide that illustrates their martech stack.

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MarTech Marketing Non-Profit Entertainment 118

Martech

MAY 19, 2022

In May of 2021, Klayvio closed $320 million in Series D financing at a $9.5 ActiveCampaign has received $360 million in VC funding through three rounds, Techcrunch says, with the most recent round of $240 million (at an over $3 billion valuation) coming in April 2021. Take the 2022 MarTech Replacement Survey today! Let us know!

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MarTech Marketing Demand Side Platform Finance 110

Martech

SEPTEMBER 9, 2022

in 2021, according to the report. This followed huge growth between 2018 and 2020 when martech spending nearly doubled. . B2B firms will increase martech spending less this year and next as well. B2B martech spending will reach $6.6 Martech spending is still ahead of spending on marketing overall. Get MarTech!

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MarTech Marketing 108

Martech

OCTOBER 24, 2023

Q3 2023 witnessed a significant decrease in new product announcements, with only 65 new offerings introduced during the quarter, according to CabinetM’s Q3 2023 MarTech Innovation Report. Martech investment across 19 categories, which stood at $13.2 Get MarTech! appeared first on MarTech. Investment shifts.

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MarTech Marketing 112

Martech

FEBRUARY 6, 2023

Since then, we’ve been publishing our MarTech Innovation Report every quarter. This was a significant jump from 225 in 2021. Investment In contrast, investment in martech companies dropped from $39.8B in 2021 to $28.4B Investment In contrast, investment in martech companies dropped from $39.8B

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MarTech Marketing Conversion 98

Chief Martech

JULY 17, 2022

My friends at MarTech.org recently released their latest Martech Replacement Survey 2022 , where marketers shared which apps they’ve replaced over the past 18 months, what their primary motivation was in doing so, and what were their most important factors in choosing the replacement solution. That was the survey result in 2021.

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MarTech Marketing ROI SEO 109

Martech

MAY 9, 2023

CabinetM has released its Q1 2023 MarTech Innovation Report, a quarterly summary of new technology introductions, feature updates and acquisitions. Investment in martech companies was spread across 36 categories and increased from $3 billion in Q4 2022 to $13.2 Get MarTech! Key findings. billion in Q1 2023. Why we care.

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MarTech Marketing 106

Martech

SEPTEMBER 23, 2022

It’s not magic, it’s martech. The problems start when there’s no real plan to optimally select, implement and use a martech solution or integrate it into your existing ecosystem. “I’m sure you can find a hundred or so martech vendors selling some version of a platform that will do what you need it to do.

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MarTech ROI Marketing Conversion 112

Martech

JANUARY 31, 2024

In 2023, martech funding and industry activity significantly dwindled, marked by fewer product launches, feature updates and M&A deals compared to previous years. Martech investment saw a consistent decline, decreasing from $39.8 billion in 2021 to $28.4 Investment shifts. billion in 2022 and further to $18.9

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MarTech Marketing 101

Martech

JULY 27, 2023

CabinetM has released its Q2 2023 MarTech Innovation Report, a quarterly summary of new technology introductions, feature updates and acquisitions. Investment in martech companies was spread across 24 categories and decreased from $13.2 AI dominates martech. Key findings. billion in Q1 2023 to $3.1 billion in Q2.

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MarTech Marketing 98

Chief Martech

MAY 8, 2024

We openly share all the entries, so we all benefit from seeing how different companies construct their martech stacks. And there are hundreds more from previous years here: 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , 2021 , 2022 , and 2023. Esri (4 Martech Stacks) Here’s Esri’s 2024 Stackie illustration.

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MarTech Marketing Impressions 113

Martech

MARCH 8, 2023

Today is International Women’s Day (IWD) and this year’s theme, “DigitALL: Innovation and technology for gender equality,” should resonate with the martech community. So, we thought we’d take Wetzel’s suggestion and look at the status of gender equality in martech. in 2021, which is 1.7 Martech crosses business sectors.

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MarTech Conversion Marketing Media 98

Martech

AUGUST 7, 2023

Judged by frequency of replacing martech applications, COVID-19 might not have been the accelerant for digital transformation despite widespread assumptions to the contrary. That’s one key takeaway from the 2023 MarTech Replacement Survey. We have answers to other questions too Who champions martech replacements? Get MarTech!

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MarTech Marketing Audience 98

Chief Martech

SEPTEMBER 20, 2022

Where I’ve gone broad with the martech landscape , Jay has gone deep with his own ecosystem tech landscape. billion in 2021, up 39% from 2020. In my previous post, I discussed how the 2nd Age of Martech is all about convergence in ecosystems. But ecosystems certainly aren’t unique to martech. billion by 2027.

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MarTech Manufacturing Finance eCommerce 118

Martech

DECEMBER 10, 2024

This figure has stagnated since 2021. The post How marketers can succeed with generative engine optimization appeared first on MarTech. Information overload and declining trust in brands have created a perfect storm where getting heard and seen is harder than ever. Processing.

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Marketing SEO Education Conversion 132

Martech

MARCH 26, 2025

The report found: More than 60% of AI users leverage or plan to use AI for captions, a 572% increase in caption usage since 2021. The post 41% of brands using AI for video, up from 18% last year appeared first on MarTech. Voice dubbing (38%) and language translation (31%) are also popular AI applications. Processing.

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Conversion Rate Conversion MarTech Marketing 84

Martech

NOVEMBER 9, 2023

These improvements include: Newer knowledge cutoff: GPT-4 Turbo will have access to information up to April 2023, rather than September 2021. Get MarTech! The post A new ChatGPT and more in this week’s AI-powered martech releases appeared first on MarTech. In your inbox. Business email address Subscribe Processing.

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MarTech Conversion Audience Marketing 103

Chief Martech

MAY 3, 2023

It’s one day a year — the first Tuesday in May — to expressly celebrate all the amazing martech and marketing operations pros who make marketing work behind the scenes. We had 20+ sessions from top marketing and martech leaders — and you can still catch most of them on-demand here for the next couple of weeks.

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MarTech Non-Profit Marketing Food 95

Martech

OCTOBER 1, 2024

The digital experience space continues to evolve and Optimizely shows confidence in reaching into its pocket for the first time since the acquisitions of content management platform Welcome and CDP Zaius in 2021. Dig deeper: What the composability revolution means for the martech stack Email: Business email address Sign me up!

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Machine Learning MarTech 59

Martech

JULY 16, 2021

We’re not surprised, since the last edition of our Events Participation Index showed that many marketers were ready to hit the conference hall floor as early as the third quarter of 2021. We will publish the results in the coming weeks on MarTech. This is MarTech. Please click here to take our 3-minute survey.

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MarTech Marketing 143

Martech

OCTOBER 1, 2024

The rise of consolidation: Efficiency at the expense of control Google’s Performance Max (PMax), launched in late 2021, reflects the consolidation trend. The post How brands are handling the lack of transparency in major ad platforms appeared first on MarTech. Advertisers have limited control over where ads appear. Processing.

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Machine Learning Retail Media Advertising 118

Martech

DECEMBER 17, 2024

iOS 15 and mail privacy protection To get a sense of the impact iOS 18 will have, lets look at the disruption caused by iOS 15 in 2021. When iOS 15 was released, the big introduction there was mail privacy protection, McKenna said in a panel for The MarTech Conference. In other words, stay tuned for more changes. Processing.

Marketing 112

Marketing Click Through Rate Conversion Rate Education 112

Martech

JANUARY 24, 2025

As I said in my earlier post here on MarTech, I’m not a predictions guy. Are we embracing AI in the right way and are we aligned on our strategy with our martech stack? Dig deeper: 10 martech predictions of what won’t happen in 2025 From investment to cutbacks? I’m 53. What should our next move be? Processing.

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Marketing Non-Profit MarTech Education 121

Martech

SEPTEMBER 21, 2021

“BIMI is a brand-supported logo within supporting email clients,” said Danielle Gallant, Email Strategist at Validity, speaking at MarTech. Google started rolling out BIMI support in Gmail in July 2021, and other email platforms are expected to follow. Watch the full presentation from MarTech here (free registration required).

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MarTech Brand Awareness Conversion Marketing 124

Martech

JULY 24, 2024

Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! For that Olympics, 86% of the sponsors were Japanese brands.

Marketing 112

Marketing Pop-Up Fashion Entertainment 112

Martech

DECEMBER 27, 2021

This addition caps off a series of events upgrades Zoom has implemented throughout 2021. By the end of 2021, with Delta and Omicron variants surging, virtual and “always-on” remote-access experiences look much more like a permanent part of every event marketer’s toolkit.

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Communications MarTech Marketing 141

Chief Martech

JULY 7, 2023

Shadow IT is a scourge across major martech systems. And most SaaS products — especially martech apps — are highly underutilized, a wanton waste of resources. “Down with martech! So what does their data say about these popular “myths” of martech madness? Down with SaaS!” They’re not true.

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MarTech Pop-Up Impressions Marketing 90

Martech

SEPTEMBER 20, 2024

That’s an increase of nearly 50% in the previous 12 months and three times as many as in 2021. The post What to do when your vendor has a data breach appeared first on MarTech. There will be a breach in 2023, 61% of companies reported a third-party breach , according to a study by Prevalent, a third-party risk management provider.

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Communications Electronics Fashion Education 117

Chief Martech

FEBRUARY 20, 2024

And everybody in martech and marketing operations looks forward to the annual Stackie Awards. Wow, a decade of hundreds of martech stack slides: 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , 2021 , 2022 , and 2023. We’d love for you to join this martech community tradition with us this year. Idea generation?

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MarTech Healthcare Education Communications 75

Martech

OCTOBER 12, 2022

Although 60% of B2B marketers report budgets being cut or staying flat 2021 through 2022, more than half (52%) claimed to be optimistic, or very optimistic, about their team’s performance. More than three-quarters said they were expected to have achieved as much or more this year as in 2021. A low profile for ABM?

Marketing 121

Marketing MarTech 121

Martech

MAY 24, 2022

In 2021, marketing budgets claimed 6.4% Take the 2022 MarTech Replacement Survey today! The lower percentage in 2021 marks a tentativeness in the timing of the recovery and, in many industries, pent up demand that might not have required big spending. in 2021 and has come back up to 8.4% in 2018, 2019 and 2020.

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Marketing Healthcare MarTech Media 112

Martech

APRIL 8, 2022

trillion from 2021 to 2025, a compound annual growth rate (CAGR) of 7% — substantially above the 5% CAGR from 2015 to 2019. They accounted for 53% of the spend in 2021 and are expected to drive 73% of dollar growth between now and 2025. trillion, or 40% of global marketing spend in 2021. This is an increase of $1.1

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Marketing Healthcare ROI Retail 115

Martech

SEPTEMBER 27, 2021

And it’s not just Apple, it’s Google, it’s Facebook, everybody is working towards initiatives around privacy controls and other use cases within the browsers,” said Arshdeep Sood, Marketing Solutions Engineer at OneTrust PreferenceChoice, in her MarTech presentation. But how do marketers build trust?

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Data Management Platform GDPR MarTech ROI 126

Martech

OCTOBER 1, 2021

Google’s monthly Privacy Sandbox timeline update indicates that the company will push back FLoC testing from Q4 2021 (announced in July) to Q1 2022. The Privacy Sandbox timeline, as of October 1, 2021. The post Google delays the timeline for testing FLoC appeared first on MarTech. Additional reporting by George Nguyen.

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Cookies MarTech Advertising 130

Martech

DECEMBER 2, 2021

Drew Neisser, the founder of B2B brand strategy boutique Renegade, discussed the findings from the company’s 2021 State of Account-Based Marketing (ABM) Report in a recent webinar on MarTech. If you were wondering if these folks were just excited about the latest, shiny martech object, then guess again,” Neisser said.

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Marketing Communications MarTech ROI 145

Martech Series

NOVEMBER 2, 2022

Released in partnership with Twitter, featuring data and analysis from Meltwater’s social listening and consumer insights solutions, this new report examines how the platform’s food-loving community has changed since the summer of 2021. The data compares the volume of foodie keyword mentions between August 1, 2021, and February 1, 2022.

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Food Audience Conversion MarTech 104