Martech

FEBRUARY 11, 2022

Against that backdrop, digital advertising platform Acuity has released what it identifies as the top 10 retail sector video ads of 2021 measured by total views. The post 10 top retail sector video ads of 2021 appeared first on MarTech. The winners highlight some important themes, some of them pandemic-related.

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Martech

MAY 19, 2022

In May of 2021, Klayvio closed $320 million in Series D financing at a $9.5 ActiveCampaign has received $360 million in VC funding through three rounds, Techcrunch says, with the most recent round of $240 million (at an over $3 billion valuation) coming in April 2021. Take the 2022 MarTech Replacement Survey today! Let us know!

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MarTech Marketing Demand Side Platform Finance 122

Martech

JULY 27, 2021

” Training and hard experience has taught me to see patterns, and in a martech world emphasizing new-and-shiny, patterns often do recur. The new platforms were pitched as “liberating” technology and quickly became an essential piece of enterprise martech stacks. WCM Logo Landscape, 2021.

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MarTech Marketing 143

Martech

SEPTEMBER 9, 2022

in 2021, according to the report. This followed huge growth between 2018 and 2020 when martech spending nearly doubled. . B2B firms will increase martech spending less this year and next as well. B2B martech spending will reach $6.6 Martech spending is still ahead of spending on marketing overall. Get MarTech!

MarTech 119

MarTech Marketing 119

Martech

OCTOBER 24, 2023

Q3 2023 witnessed a significant decrease in new product announcements, with only 65 new offerings introduced during the quarter, according to CabinetM’s Q3 2023 MarTech Innovation Report. Martech investment across 19 categories, which stood at $13.2 Get MarTech! appeared first on MarTech. Investment shifts.

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MarTech Marketing 124

Martech

JANUARY 31, 2024

In 2023, martech funding and industry activity significantly dwindled, marked by fewer product launches, feature updates and M&A deals compared to previous years. Martech investment saw a consistent decline, decreasing from $39.8 billion in 2021 to $28.4 Investment shifts. billion in 2022 and further to $18.9

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MarTech Marketing 105

Chief Martech

MAY 4, 2022

— we released the global 2022 marketing technology landscape , after taking a year off in 2021. But despite its mind-boggling scale, the martech landscape has always been a sidebar to the real story of how technology is changing marketing. Every year, marketers enter by sharing a single slide that illustrates their martech stack.

MarTech 118

MarTech Marketing Non-Profit Entertainment 118

Martech

MAY 9, 2023

CabinetM has released its Q1 2023 MarTech Innovation Report, a quarterly summary of new technology introductions, feature updates and acquisitions. Investment in martech companies was spread across 36 categories and increased from $3 billion in Q4 2022 to $13.2 Get MarTech! Key findings. billion in Q1 2023. Why we care.

MarTech 116

MarTech Marketing 116

Martech

SEPTEMBER 23, 2022

It’s not magic, it’s martech. The problems start when there’s no real plan to optimally select, implement and use a martech solution or integrate it into your existing ecosystem. “I’m sure you can find a hundred or so martech vendors selling some version of a platform that will do what you need it to do.

MarTech 124

MarTech ROI Marketing Conversion 124

Martech

JULY 27, 2023

CabinetM has released its Q2 2023 MarTech Innovation Report, a quarterly summary of new technology introductions, feature updates and acquisitions. Investment in martech companies was spread across 24 categories and decreased from $13.2 AI dominates martech. Key findings. billion in Q1 2023 to $3.1 billion in Q2.

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MarTech Marketing 98

Chief Martech

MAY 8, 2024

We openly share all the entries, so we all benefit from seeing how different companies construct their martech stacks. And there are hundreds more from previous years here: 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , 2021 , 2022 , and 2023. Esri (4 Martech Stacks) Here’s Esri’s 2024 Stackie illustration.

MarTech 112

MarTech Marketing Impressions 112

Martech

MARCH 8, 2023

Today is International Women’s Day (IWD) and this year’s theme, “DigitALL: Innovation and technology for gender equality,” should resonate with the martech community. So, we thought we’d take Wetzel’s suggestion and look at the status of gender equality in martech. in 2021, which is 1.7 Martech crosses business sectors.

MarTech 98

MarTech Conversion Marketing Media 98

Martech

NOVEMBER 9, 2023

These improvements include: Newer knowledge cutoff: GPT-4 Turbo will have access to information up to April 2023, rather than September 2021. Get MarTech! The post A new ChatGPT and more in this week’s AI-powered martech releases appeared first on MarTech. In your inbox. Business email address Subscribe Processing.

MarTech 111

MarTech Conversion Audience Marketing 111

Martech

AUGUST 7, 2023

Judged by frequency of replacing martech applications, COVID-19 might not have been the accelerant for digital transformation despite widespread assumptions to the contrary. That’s one key takeaway from the 2023 MarTech Replacement Survey. We have answers to other questions too Who champions martech replacements? Get MarTech!

MarTech 98

MarTech Marketing Audience 98

Chief Martech

SEPTEMBER 20, 2022

Where I’ve gone broad with the martech landscape , Jay has gone deep with his own ecosystem tech landscape. billion in 2021, up 39% from 2020. In my previous post, I discussed how the 2nd Age of Martech is all about convergence in ecosystems. But ecosystems certainly aren’t unique to martech. billion by 2027.

MarTech 118

MarTech Manufacturing Finance eCommerce 118

Chief Martech

MAY 3, 2023

It’s one day a year — the first Tuesday in May — to expressly celebrate all the amazing martech and marketing operations pros who make marketing work behind the scenes. We had 20+ sessions from top marketing and martech leaders — and you can still catch most of them on-demand here for the next couple of weeks.

MarTech 94

MarTech Non-Profit Marketing Food 94

Chief Martech

JULY 14, 2024

In our recent State of Martech 2024 report — which is free and now fully ungated — Frans Riemersma and I analyzed a ton of transformation happening across the martech industry, from the AI-powered explosion of the martech landscape to three counterintuitive truths of “composability” in martech stacks.

MarTech 93

MarTech Marketing Impressions Audience 93

Martech

SEPTEMBER 21, 2021

“BIMI is a brand-supported logo within supporting email clients,” said Danielle Gallant, Email Strategist at Validity, speaking at MarTech. Google started rolling out BIMI support in Gmail in July 2021, and other email platforms are expected to follow. Watch the full presentation from MarTech here (free registration required).

MarTech 133

MarTech Brand Awareness Conversion Marketing 133

Martech

JULY 16, 2021

We’re not surprised, since the last edition of our Events Participation Index showed that many marketers were ready to hit the conference hall floor as early as the third quarter of 2021. We will publish the results in the coming weeks on MarTech. This is MarTech. Please click here to take our 3-minute survey.

MarTech 144

MarTech Marketing 144

Martech

AUGUST 24, 2021

(And recent Salesforce study suggests more is on the way: Marketers expect a 40% rise in the number of data sources they use between 2021 and 2022.). The 2021 Stackie Awards — a celebration of the creativity of your community , hosted live by Scott Brinker (there’s still time to enter!).

Entertainment 130

Entertainment MarTech Marketing 130

Martech

MAY 24, 2022

In 2021, marketing budgets claimed 6.4% Take the 2022 MarTech Replacement Survey today! The lower percentage in 2021 marks a tentativeness in the timing of the recovery and, in many industries, pent up demand that might not have required big spending. in 2021 and has come back up to 8.4% in 2018, 2019 and 2020.

Marketing 124

Marketing Healthcare MarTech Media 124

Martech

OCTOBER 12, 2022

Although 60% of B2B marketers report budgets being cut or staying flat 2021 through 2022, more than half (52%) claimed to be optimistic, or very optimistic, about their team’s performance. More than three-quarters said they were expected to have achieved as much or more this year as in 2021. A low profile for ABM?

Marketing 132

Marketing MarTech 132

Martech

APRIL 8, 2022

trillion from 2021 to 2025, a compound annual growth rate (CAGR) of 7% — substantially above the 5% CAGR from 2015 to 2019. They accounted for 53% of the spend in 2021 and are expected to drive 73% of dollar growth between now and 2025. trillion, or 40% of global marketing spend in 2021. This is an increase of $1.1

Marketing 126

Marketing Healthcare ROI Retail 126

Martech

DECEMBER 27, 2021

This addition caps off a series of events upgrades Zoom has implemented throughout 2021. By the end of 2021, with Delta and Omicron variants surging, virtual and “always-on” remote-access experiences look much more like a permanent part of every event marketer’s toolkit.

Communications 143

Communications MarTech Marketing 143

Martech

SEPTEMBER 27, 2021

And it’s not just Apple, it’s Google, it’s Facebook, everybody is working towards initiatives around privacy controls and other use cases within the browsers,” said Arshdeep Sood, Marketing Solutions Engineer at OneTrust PreferenceChoice, in her MarTech presentation. But how do marketers build trust?

Data Management Platform 135

Data Management Platform GDPR MarTech ROI 135

Martech

AUGUST 6, 2024

As AI-powered search technologies (like Search GPT) emerge, this ruling could lead to new solutions that pair speed, ease of use, and privacy protections that ultimately put Google on its heels,” Lance Wolder, head of strategy and marketing for digital media agency PadSquad, told MarTech. Are you getting the most from your stack? Processing.

Advertising 137

Advertising Non-Profit MarTech SEO 137

Martech

NOVEMBER 29, 2022

increase from 2021 Salesforce : $12.2 billion — 8% increase from 2021. increase from 2021 Salesforce $15 billion — 12% increase from 2021. Get MarTech! The post Online retail kicks off holiday season with record sales appeared first on MarTech. Cyber Monday total online sales. Adobe : $11.3 billion — 5.8%

Retail 119

Retail MarTech Marketing eCommerce 119

Martech

JANUARY 21, 2022

based agency professionals in December, 2021 and came away with strong majorities in the response to their 2022 priorities. The change from 2020 to 2021 is telling. This dropped down to 25% in 2021. The top priority for late 2021? appeared first on MarTech. The study surveyed U.S-based

Agency 126

Agency Marketing Communications MarTech 126

Martech

OCTOBER 1, 2021

Google’s monthly Privacy Sandbox timeline update indicates that the company will push back FLoC testing from Q4 2021 (announced in July) to Q1 2022. The Privacy Sandbox timeline, as of October 1, 2021. The post Google delays the timeline for testing FLoC appeared first on MarTech. Additional reporting by George Nguyen.

Cookies 137

Cookies MarTech Advertising 137

Martech

AUGUST 24, 2021

Dubai, UAE – June 21-24, 2021: Scene at Arab Health 2021 – the largest healthcare trade exhibition in the Middle East – held at Dubai World Trade Centre during the global Covid-19 pandemic. This comes as several trade shows, conferences, and smaller regional shows are being planned for the remainder of 2021.

Marketing 131

Marketing Healthcare Food MarTech 131

Martech

DECEMBER 23, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Well here we are about to do the same to 2021 and I wish we were going out on a healthful high note. You’ll see stories on MarTech over the holiday season, but this Daily Brief is taking some time off.

MarTech 124

MarTech Marketing 124

Martech

MARCH 24, 2022

Emergen Research ) AR/VR hardware sales increased 163% in 2021 YOY. ( NPD ) AR/VR hardware revenues up 137% in 2021 YOY. NPD ) Market capitalization of the metaverse, Facebook and gaming worldwide as of October 2021: $14.8 appeared first on MarTech. Global metaverse market size was $47.69 billion in 2028.

MarTech 132

MarTech Marketing Media 132

Martech

JANUARY 3, 2024

consumers outright abandoning an app/website if asked to allow data tracking) rose from 20% to 33% between 2021 and 2023.” Dig deeper: 2024 Predictions: Advertising and digital media Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Get MarTech! In your inbox.

Audience 141

Audience eCommerce Entertainment Media 141

Martech

APRIL 14, 2023

This is a significant drop from 2021’s record 35% gain, but still a healthy gain. The 35% of 2021 would have been tough to repeat even without last year’s inflation, interest rate hikes, geo-political thunderstorms and four quarters of being told there’s a recession right around the corner. in 2021 to 2.8% Get MarTech!

MarTech 119

MarTech Advertising Media 119

Martech

JUNE 14, 2023

AI adoption slowed significantly from 2019 to 2021, things picked up again last year when AI adoption grew by nearly 250%. Take our brief 2023 MarTech Replacement Survey Get MarTech! The post AI and marketing: What the stats show appeared first on MarTech. say AI will most likely greatly enhance their marketing efforts.

Marketing 140

Marketing Machine Learning Finance MarTech 140

Martech

DECEMBER 2, 2021

Drew Neisser, the founder of B2B brand strategy boutique Renegade, discussed the findings from the company’s 2021 State of Account-Based Marketing (ABM) Report in a recent webinar on MarTech. If you were wondering if these folks were just excited about the latest, shiny martech object, then guess again,” Neisser said.

Marketing 145

Marketing Communications MarTech ROI 145

Martech

JULY 28, 2022

Mobile gaming spend will climb from $120 billion in 2021 to $136 billion in 2022. That’s saying a lot when, in the US, we saw console gamers grow by 21% year-over-year in 2021. The post Mobile leads growth in the expanding in-game advertising industry appeared first on MarTech. This makes mobile gaming advertising 3.2

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